Successful SNS is a function extension based on Web site

http://www.aliyun.com/zixun/aggregation/13666.html ">social Receptacle Service (SNS, social network 115.html" > Services Platform) Concept seems to be suddenly active on the web.

As with Web2.0 when the situation, the new concept of a release, by the 7474.html "> Grassroots webmaster enthusiastic pursuit."

With the release of Uchome, as the tidal site began to flood the SNS field.

Everybody says, everybody SNS!

But the warm behind, an unavoidable fact then appeared: why my uchome than other people's uchome come to be angry? Why do I pretend uchome, not increase in popularity?

In response, I suggest thinking about the following questions:

1 a scale corresponding to the service form, SNS is Web2.0 developed to a certain scale of the corresponding service form part of your site has reached this scale?

2 SNS is a relatively closed mode, that is, it can be used to maintain relations, and from outside the station to add new interpersonal relationships rely on uchome is difficult to do (there may be some controversy, we need to determine: now most of the netizens care about you have any friends or care about what you have content, I think the current situation is still content-centric, does your site have other parts to attract new users? Is there enough service to make new relationships between different users of the site?

3 also because of the closed issue of SNS, content-oriented search engines do not recognize these new "interpersonal relationships", your SNS from search engine access to help reduce a lot. So what is your site's reliance on search engines?

4 Web1.0 is the mode of attracting tourists; Web2.0 is to increase the discussion, enhance the relationship, improve the viscosity of the model, it is UGC and moderator guidance, standardization, collation as the main means; SNS is the refined content, the user's pattern, its main function is maintains the relation, extracts the essence, reduces the existing user to lose the possibility, but this also requires that your site itself the user quantity is huge enough, and has already arrived "the user quantity too many to cause the content, the relationship is multifarious" the point

A site may exist at the same time a number of models, but due to the different stages of the development of the site, the focus is different, what is your focus?

Answered the above question, have you already begun to consider to reconsider and think SNS?

In my previous published "Stationmaster need not build station tool, but reason", already explained this kind of question: All forms should be decided to content, concrete to the Internet, can understand for all technology, tool is to serve the real demand. However, now too many grassroots webmaster did not realize this point, do the station completely by virtue of the head of a hot, see a piece of news, found a product release.

SNS is a very good model, but the orange-born Huainan is Orange, was born in Huaibei, it may not be suitable for your site, you need to carefully consider: whether to add such a function, increase should be placed in what important position. Also consider, after adding this feature, whether it fully meets my needs, I should be to the official or third party what kind of advice or demand?

If not carefully considered, by the user at will use, arbitrary development, then your site development is entirely by luck.

Any successful site is not in the big wave shouting a few slogans, chattering, we see the hot debate, commentary, analysis, such as the General Assembly, the network of the brilliant words are only appearances, when they have the ability to have the energy to do such activities, There has been a lot more time devoted to the investigation of demand and the implementation of corresponding countermeasures according to demand.

In the SNS wave, only a few examples of success in the Facebock model? How did they all succeed (based on the opportunity of curiosity, the precision of the planning campaign, the addition of the two, and ...?)?