Successful website keyword optimization analysis scheme

Abstract: Whether it is a personal seo or SEO companies often encounter the formulation of Web site keyword Optimization analysis program, especially SEO companies in the business, the need to give customers the company to develop an analysis program. Don't underestimate this plan, draw up a successful

Whether it is a personal seo or SEO companies will often encounter the formulation of Web site keyword Optimization analysis program, especially SEO companies in the business, the need to give customers the company to develop an analysis program. Do not underestimate this plan, the formulation of a successful keyword optimization program can be in the process of transaction to improve the 40% or even higher success rate.

So how to develop a successful website keyword optimization analysis program?

Here only for SEO company to tell. I also read a lot of SEO companies write keyword optimization analysis, if you want to ask me what the overall feeling is, I only use a few idioms summed up: flashy, superficial. Maybe some people would say I'm arrogant, and then look down and see why I said that!

Before we analyze, why do customers ask us to develop a website keyword Optimization analysis program to him? What do customers want to see in this program? Have you considered this problem before the proposal is prepared?

The following is a discussion on how to develop a programme to improve the chances of success in business:

One, Simple introduction SEO website optimization and importance

Why do you want to introduce SEO? Since the customer came to us then they should know SEO ah. This is not the lily? Yes, yes, the problem is very good, I think the effect of the superfluous has two sides.

Why do you say that? I would like to ask you, how many of our clients who are talking to us can make the final decision? To small white years of experience summed up, talk to US business, find SEO companies are generally in the customer company as a network promotion and sales department leader or staff. They understand that some SEO is normal, because they touch the network a lot, maybe they just listen to others and know the SEO.

Let's think again, who is the final decision on whether to sign the contract? Not the people who talk to us about business but the top leadership of their company, can you guarantee that their leaders also understand SEO?

1. If the customer company leadership does not understand the situation of SEO, this step can let the leadership know the importance of SEO, enhance the optimization intention

2. If the customer company leadership to understand SEO, this step can also enhance the impression of SEO in the leadership of the Heart

Second, customer website analysis

From this point on into an important part of the customer's most concerned about the part. In this area we need to analyze the current problem of the customer's website by one by one. We can take the "total-minute-total" approach to analysis.

"Total" a comprehensive data analysis of the site, such as: The current weight of the site, included, outside the chain and rankings.

"Cent" This must be specific to the site internal and external existence and search engine unfriendly problems listed. Clearly let the customer know what kind of problems they have on the site, this step can be said to be discriminating.

1. List the website question further strengthens the customer to cooperate the intention

2. Strengthen the professionalism of our SEO company in the customer consciousness

3. Reflect the SEO company's intentions to customers

"Total" at the end of the general language to the site's current problems to the site to summarize the impact. Let the customer know that the site exists in these problems must be resolved.

Third, the Customer website optimization analysis

This step is also very important, customers talk to us when the general will give some of the keywords they want to optimize, if not to give the key words, then we should automatically according to customer products and market keyword choice to provide customers.

For these keywords for analysis, such as: Keyword index, average daily search volume, keyword competition, keywords home number and so on data.

Then explain the reason for keyword selection and the effect of the first page. Customer selected keywords Inappropriate we should also be appropriate to point out, there is no election we also have to explain to them in this, so that they clearly know the importance of the choice of keyword role.

1. Once again, strengthen the professionalism of the company in the eyes of customers

2. Once again the company to the customer's responsibility and intentions

3. Let the customer know these keyword optimization difficulty, for the following keyword quote lay the foundation

IV. Customer website Product Network Market Analysis

This step to write good can directly add a lot of points, because the SEO company belongs to the network marketing, so we can according to the product information simple analysis of the customer product network market.

For example: Product target group, product focus area ranking, product recent trends and so on data

Based on these data, we'll give you a ballpark description of what we're going to do with the web market. In fact, SEO is not a simple job, including the optimization of keywords, outside the chain of construction is equivalent to the promotion of website products, site internal optimization equivalent to site maintenance. All this has to be reflected. Let the customer know that the contract with the SEO company is a very worthy of cooperation.

V. Customer website Optimization program

Here to summarize the company's customer site optimization of the approximate process, inconvenient to disclose also to be clear on the above. Because every company has its own technology can not disclose, if the technology is all revealed is tantamount to smashing their own jobs.

From one this lets the customer probably understand the SEO company needs to do what work and so on information.

Six, keyword quotes and free long tail keyword

This step is also very important, the keyword quotation can be based on the competitiveness of the previous quote, do not high outrageous, do not be too low to be bizarre. According to the market and the degree of competition that the newspaper how much.

In this way with our SEO company's a service process, such as the cost of the way to receive the first page after the treatment, ranking disappeared or failed after the service. Let customers at a glance.

Vii. List of company profiles, success stories, qualification certificates, service items

Listed some representative success stories, preferably with the customer site products closer to the best.

Affixed to the enterprise's qualification Certificate Description diagram, reflects the company's formal legal benefits.

Finally, the company briefly introduced, by the way all the company's services to write, leaving contact telephone. It's possible to make our next client a success.

"Flashy, superficial" as mentioned above. is because a lot of SEO company's program documents four or five, which introduced their own company accounted for 3-4, just a file is a simple introduction of keyword quotes. Think about it, if you are a customer, you get such a scheme you have what kind of feeling? What do customers want to know about your solution? Or is this the whole article about the company?

Want to improve the success rate of business, we should pay more for the sake of customers, you understand?