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I am now a member of the Hong Kong Company (http://www.zi-u.com), and my position is the director of website management. The company's Web site is the nature of the E-commerce site, mainly engaged in some watches perfume some fashion supplies. Now since leisurely step out of the threshold soon, and gradually have achieved some results, I like watching their children as day to day watching it grow. As a matter of fact, many of the companies I've served in the past have started from scratch and have made some progress in the end. That's why I have the courage to write this article (of course I may not write it well)

To get to the point, how to make a website stronger and bigger, may not have a fixed step, but I would also divide him.

First of all, should give the site to do a positioning, that is, what the site is the business.

A lot of people feel that the site in the process of doing business, and slowly adjust also may not be, but the actual situation is not so, if you can do some work at the beginning, far more slowly than the later adjustment will be more convenient. In fact, I am now the company is so, since the purchase of this site is originally outsourced, a lot of things have not been planned to do out. And what I do after I Come is 3, 5 times times more energy than doing a Web site, for the simple reason that you need to accommodate the previous thing and be influenced by the thought of the original website. So what do we do? First, do some feasibility analysis, which includes the popularity of the product, competitor analysis, expectations of the future market, and so on, I do not here to repeat. But what I need to emphasize is that no matter how sensitive the sense of touch, people will go into their own dead end, please believe me to ask other people's opinions absolutely no harm!

Second, the site has a positioning, does not mean that the site can be started, for the site planning is also essential, otherwise many companies will not spend more than 100,000 annual pay to their product managers.

For product planning, the main focus should be on the user experience. The user's experience should be based on three basic points: 1. Scanning is the way users actually use the site. The user uses the website the process, actually is not wants us to think the same from left to the right, from the top to the next line to look down, but just a simple scan, if in the process of scanning the user does not have very direct harvest, his choice is to leave! In fact, this is like we read the newspaper, the first is to browse, look at the title, There is no content that we are interested in, and then continue to read this part of the content. If you throw a new concept on the site, and then use a large space to do a detailed description of the text, it is clear that the effect must be unsatisfactory. So what we need to do is how to design the pieces of the site, how to design our titles, how to design our navigation, how to make everything so obvious ...

2. Be satisfied. In many cases, the user does not fully understand the problem, only after finding a relatively vague answer to stop their behavior. This allows us to design the site also have to consider the comprehensive some, so that the use of the site flow more smoothly. 3. The best option is not required. When designing a process for a Web site, we may want users to

3 Steps to complete, the user may not be appropriate to use the 5 steps, we certainly can not complain about the user what, can only think how to make them use more simple

For the user experience content, I suggest you refer to a book "DON" Make ME thought, the content of the book is very simple, may not spend a few days of your time, but it is very practical. Site planning is very important, a site is good or bad, often with the programmer does not matter, but planners, must not ignore it, it is even more important than the production site itself. When planning a website, we may encounter a dilemma, how to choose when the user experience and SEO optimization (search engine Optimization) Conflict? This depends on the actual situation. For example, we are doing a navigation bar with JavaScript script, the user experience is very good, but this is just not conducive to SEO, it is possible that we at the bottom of the site to do a similar content of the text navigation bar may be appropriate to mitigate this problem.

Third, web site production, which is often considered the most important step. It is really important, but whether it is the most important, I am not good to say. With good planning, this step may simply be a technical issue. Need to focus on the creation of the site, at the same time, it is best to fully consider the site's SEO (Search engine Optimization), which for the future development of the site is crucial. These involve many aspects, many are some pure technology problems, I will not say more. To give a piece of advice, if you want to make the site bigger, it is best not to outsource to other companies to do, because this may produce a lot of problems. For example, the structure of the site is unreasonable, technology is not advanced, SEO is not in place, later maintenance, security issues and so on.

Four, promotion. For the promotion, there are many methods, I introduce here a few more basic, but also effective methods. (due to the length of the reasons, can not be lengthy introduction, only short description)

1. Search Engine Strategy

There are a lot of work to do here, more common there. A. Add a site title. Can add 5-8 keywords, keywords do not blindly piling up, the title of each page to maintain a different; B. Add descriptive meta tags; c. Keywords are added to the first paragraph; f. Navigation is easy to search for search engines; g. For more important keywords, do a few more pages; H. Adjusting important content to improve rankings (e.g. keyword density)

2. Link strategy

A. Web site add to search directory, professional directory; B. Request an interchange link. This can quickly increase the site's reverse link, thereby increasing the site PR value, as to how to request interchange, not to repeat. It is worth emphasizing that the beginning of the time some difficulties, but each site is like this, so adhere to it can be; c. publish a free article with a site signature. But where to publish, how to publish is worth thinking about.

3. Traditional marketing strategies

A. Provide free services to attract popularity, such as the provision of some member services or the use of so-called web2.0 to attract popularity; b. Mail policy. If used properly, it must be effective.

4. Offline (non-Internet) marketing. Offline marketing has its own advantages, such as the breadth of users, the acceptance of consumers and so on are more than online (Internet) much better. Marketing strategy includes market cooperation, marketing activities, promotional materials and so on.

5. Advertising strategy. The same forms of advertising are also varied. Here are only some of the more commonly used internet ads. A. PPC advertising. For example, you can choose Baidu and Google's search engine. As for the details, this is only omitted. B. Large portal advertising, such as Sina and so on. These large-scale portal advertisement not only can bring the objective flow, more important is to enhance the enterprise image also to be advantageous. C. Mail ads and so on. I said these of course is only a very small part of the site in advertising must be carefully analyzed in the hands, otherwise it will let money hit the water drift, such an example is too much.

Well, I wrote this article here, write a bad place please forgive me. Because of the length of the reason, the content is very sketchy, as everyone apologized. Hope everyone in the ox, thriving, bullish!