Suddenly a week: Gossip duo new Marketing case

howtimeflies!


　　


a week later, I recorded five things that I had left out of the week in the café at Kwong Mun Bridge.


　　


Gossip duo:


　　


1, Tencent sourcing Tencent Ctrip. Have you ever noticed that people generally like to spread gossip, but no one is going to spread and pay attention to the official statement of business?


　　


media reported that Tencent to the valuation of 6 billion U.S. dollars to purchase Ctrip to gain control, and then countless analysts began to analyze the possibility of the transaction, many friends also began to forward the way to the rumor to express their admiration of the rumors.


　　


a few hours later, Ctrip formally issued a statement, saying that there is no capital with Tencent negotiations, rumors survived less than 5 hours was broken. Tencent has also been officially a rumor against anonymous executives.


　　

It is commendable that the
company's timely statement has shortened the life of rumors. One company in the industry has indulged in such rumors, that is Baidu, basically to Baidu to buy, to invest in the news, Baidu will not respond, do not comment, to the rumors released a great living space, and then the industry is not aware of the bad, rumors wanton, all kinds of speculation, all kinds of rumors of no end to become an undeniable historical dust.


　　


2, 360 acquisition Sogou Dust settled rumors. This must be one of the longest soap operas on the internet this year.


　　


The latest one is a technology blog report 360 of mergers and acquisitions Sogou has been settled, the valuation of 1.2 billion U.S. dollars, to gain control rights, has a nose eye, and even the next day the Sohu internal mail notification screenshots.


　　


for the first spread of rumors, I quickly and Sogou CEO Wang Xiaoquan made contact, micro-trust me, not reliable, the nth time not reliable, has not bothered to respond again. The second rumor is the email that is enough to confuse Sohu insiders. In fact, it is just a routine to send the internal Sohu media information monitoring, a foreign media translation of the above technology blog published rumors, domestic export, export, Sohu Some insiders are believed, have to find me for information, I said, embarrassed.


　　


I use gossip, not the word rumor. According to the current reactions and information of all parties, these are classified as gossip. The internet is not true or FALSE, the topic can not be said to die.


　　

Two cases of
new marketing


　　


this week have some fun Internet new marketing play, and share with you. This is only my opinion, can give the impression and through the cerebral cortex marketing is successful. If you have God horse good marketing case, welcome message.


　　


1, smartphone games.


　　


This is my old club Sohu it students do a good job. It may be the new game of digital products this year.


　　


advertising is content, content is advertising. The smart-phone games are such a thing. Specific information you go to search, I briefly tell about the last two events, I did not participate, but I received information from various channels.


　　


Vivoxplay The Guinness World Record for the first group of musicians who played music on their mobile phones.


　　


The latest issue is Google glasses unveiled yesterday's smart games, scarcity has created a concern, users experience, attracted a lot of attention.


　　


fun, fresh, digital. The manufacturer gets the exposure, the media obtains the content, the Netizen obtains the experience, more importantly, this special is the advertisement behavior marketing which does not have the loser at once.


　　


2, the internet to rub China's good voice.


　　


July 12, the second quarter of China's sound began, this is a TV draft of the carnival, the Internet can not do such a national Entertainment home entertainment program. How to do, paste, rub it, occasion.


　　


has Baidu Cool audio copyright dispute, Zhang has found his entertainment friends on Sohu News client Crazy spray china good voice.


　　


Weibo, Friends Circle, a variety of brush screen, not only to benefit the TV station, internet companies also follow the benefit, this is a occasion marketing.


　　


only Entertainment, is marketing. Only entertainment, is everyone's. Give up those serious ads.