Suggestions for the development of Wanda Electronic Commerce

Recently saw Wanda into the electricity business hot news. Wanda, though rich in resources, is not the best choice for them. Wanda Group is a group of many industries, has a very strong offline resources, is rich in resources and financial strength. For the recent release of these remarks and Wanda's various orientations, if the simple definition of Wanda to enter E-commerce I feel a bit defective. Wanda is a commercial real estate, luxury hotels, tourism investment, cultural industry, chain stores of the five major industry groups, and all the business links and the electric company belongs to wipe the shoulder, said Wanda into E-commerce, it is obvious that they are competing with themselves. As Wanda access to the Internet, Wanda uses the network to provide all-round customers with a full range of three-dimensional services. If Wanda must enter E-commerce, Purdue Network Marketing planning qining to Wang Support, hope to give a little enlightenment.

E-commerce is an extension of the Internet service, it is intended to be the traditional business through electronic data in the way of the internet to sell, and then through logistics and other means to provide consumers with services or products. Internet services, through the modern network technology and resources such as web, two-dimensional code, O2O and other ways to provide consumers with a full range of services. So this is what Wanda should be aware of.

Wanda Internet This piece, there are still many problems. All business modules are a war, not a whole. All business modules do not involve online sales (except movies). To do the electric business Wanda must first reform, reform refers to the idea of reform, the Chairman should be deeply aware of the Internet or E-commerce. At the same time to their own team have a deep understanding. This should be promoted to the strategic direction of the company. Also have the determination to carry out the matter, and then stick to the end.

I think Wanda is not electronic commerce, nor is it the electric business. But an offline experience and purchase, online purchase and promotion of the three-dimensional business service model.

Internet awareness has, the company's strategic height, the business model is also determined. The next step is how to do it. Wanda Group has its own real estate, hotels, tourism, culture, chain of five major industries. The five major industries can be alone in the Internet could also be integrated into a three-dimensional business service model. Wanda E-commerce, must be integrated, focused, three-dimensional. So for the spin-off of E-commerce, Qining here not to say, I think this is not chairman Wang see. I will from the integration of three-dimensional perspective to the electronic commerce of Wanda.

First of all, Wanda has to have a platform, and this platform is a collection of Wanda's five industrial chains. To fully rely on a platform for all the industry's services in tandem integration. For the time being, this platform is called "Wanda World", and when users enter the world of Wanda, all five services are presented in the Metro UI. After registering, the user can locate according to the user's attribute label, and then combine different online service forms according to his personal properties. (For example: Users login to the "Wanda World" site and register, his attributes for business people, his Metro UI interface will be commercial real estate leasing, hotel, cultural entertainment, luxury shopping and related. Some of the less relevant content will be displayed in small pieces, to facilitate their browsing when needed. ）

"Wanda World" platform must be a human-centered business virtual platform. He can push the relevant content or service to the user according to the label, attribute, behavior and habit of the person. and needs to use the CRM to set up the user, form Wanda formidable one user system, on-line uses the SNS, the community way to keep the user. And then continue to use electronic means to activate. And the Wanda Department of related resources online integration, integrated into an on-line sales platform. Use these active users to purchase online. Let it continue to enjoy the service of convenience on the platform of "Wanda World".

For direct user-related services, the integration of mobile phone resources to form an online mobile phone service app. Use the services of Wanda via mobile phone anytime, anywhere. In the lively display of business circles, shopping malls, shopping malls, merchants at the same time, the realization of the Internet and physical stores deep integration and interactive, for consumers to bring interest and social intelligent shopping experience, the realization of line online shop offline entity stores, two-shop integrated operation services.

Wanda can also classify projects into business services and direct customer classes. Adopt different operational strategies to determine the online strategy. Business services can be biased towards interconnection and promotion. For direct customer classes, it is possible to adopt a social or three-dimensional Internet service strategy. Of course, can also be fragmented, but must be e-commerce this piece of the relevant performance assessment.

Regardless of the mode, are to provide customers with better service and experience, to meet the needs of the present. The speed of Internet development and user dependence on the network can not be neglected. So I hope Wanda's Chairman should consider the overall situation at the company's long-term strategic level. I also hope to discuss the relevant discussions with colleagues.

This paper is for Beijing Purdue Network Marketing Planning Co., Ltd. CEO: qining original content, reproduced please specify. Thank you for your cooperation!