Suggestions on speeding up the development of Jiangxi e-commerce industry and promoting the transition of traditional economy

At present, electronic commerce is becoming the new impetus of China's economic growth, according to the National Ministry of Commerce Statistics in 2012 China's E-commerce annual turnover has reached 6 trillion yuan, accounting for 13% of GDP, and China's e-commerce transactions accounted for only about 3% of the total social retail goods, compared to the United States, Japan and other developed countries It is expected that by 2015, China's E-commerce transactions will account for 7% of the total retail sales of consumer goods, China's net-purchase penetration rate and E-commerce transaction size has a huge growth in space.

The basic situation of electronic commerce in our province
Jiangxi's E-commerce development is still in its infancy, in the central region behind Hubei, Hunan, and Shanghai, Shenzhen, Beijing, compared to a larger gap, there is no billion on the scale of E-commerce enterprises. The real independent E-commerce platform of enterprises less than 100, and the overall size is small, leading to e-commerce in the development of our province is seriously behind the state.

According to the Jiangxi Province E-commerce Association (CHIP) survey data show that the current province of various types of electrical business entities total more than 35,000, led direct employment 120,000 people, indirect employment more than 500,000 people. However, the problem is also obvious, these enterprises are small and medium enterprises, the distribution is relatively fragmented, the scale is not large, did not form an industrial agglomeration effect, competitive strength is relatively small.
At present, the main problem that affects and restricts the development of e-commerce in our province is the lack of a leading enterprise and a wide business platform which can lead the development of E-commerce in our province. Third, supporting the development of e-commerce infrastructure construction lags behind and the lack of retention and attract the relevant talents of the software and hardware environment;

Recommendations：

1, to relax market access, increase cultivation efforts, encourage the development of e-commerce subject Innovation
  hope that the relevant national laws and regulations, especially in the State administration of Industry and Commerce promulgated the "Network Commodity transactions and related services management interim measures" under the guidelines, Starting from the cultivation and expansion of the total size of e-commerce operators in our province. Led by Jiangxi Provincial administration of industry and commerce, together with the Jiangxi Provincial Business Bureau, Jiangxi Provincial Development and Reform Commission, Jiangxi Province Communications administration, Jiangxi Province Telecom, Jiangxi Province E-commerce Association and other relevant departments to introduce a relaxation of e-commerce market access, increase the cultivation efforts to encourage the development of E-commerce main body of a number of initiatives.
  One is to guide the transformation of the entity operators to e-commerce operators, and the second is to encourage the establishment of various online trading market; The third is to encourage college graduates to engage in e-commerce business, to encourage and help college graduates, returning migrant workers, Laid-off workers, disabled, retired soldiers, reservoir area immigrants, "non-agricultural" Seven categories of personnel to operate online shop to expand entrepreneurial channels and space; Four is to develop E-commerce micro-enterprises, the five is to vigorously develop E-commerce services, six is to vigorously develop consumer-oriented e-commerce; Seven is to vigorously develop rural e-commerce, encourage the establishment of rural E-commerce integrated information Services Platform, To develop online trade of agricultural products and promote market circulation of agricultural products; Eight is to vigorously develop e-commerce logistics industry, encourage the formation of professional, socialized logistics enterprises, for the rapid development of E-commerce to provide logistics support.
2, the establishment of E-commerce management departments, the establishment of trade associations, the formulation of relevant policies
    by the Jiangxi Provincial Business office to lead the establishment of E-commerce office or Working Group, special development of Jiangxi Electric industry specific measures. And in Jiangxi Province Business Department of Business guidance under the support of our provincial e-commerce operators as soon as possible set up "Jiangxi Province E-commerce Industry association." Strengthen the leadership and guidance to the electronic commerce work. According to the actual situation of our province, on the basis of investigation and research, the paper develops the opinion and concrete implementation plan of the development of e-commerce in Jiangxi Province, giving full play to the function of system construction and policy guiding function led by Business Hall and Industry association. Encourage enterprises to increase investment in e-commerce, to cultivate a number of current with a certain scale and tremendous development potential of Jiangxi E-commerce Enterprises. Clear the goal and task of the development of E-commerce, the development of E-commerce industry as a strategic choice for Jiangxi to strengthen economic competitiveness and the effective means to win the advantages of resource allocation, as a new industry in Jiangxi's economic development to cultivate, support and promote the strategic adjustment of Jiangxi's industrial structure, for the sustainable development of Jiangxi inject a
3, to play the role of government guidance services, cultivate e-commerce-related personnel
  in the development of electronic commerce, we should play the leading role of Jiangxi Provincial Education Department and Personnel Training Center in Jiangxi Province in guiding the service of traditional enterprise informatization and promoting the cultivation of e-business talents.
   Strengthen the popularization of e-commerce education, cultivate relevant talents, promote the development of E-commerce. The most fundamental is the popularization of college education, the promotion of network technology, training of relevant personnel. Actively cultivate and introduce talent, for the rapid development of e-commerce to provide protection. Colleges and universities should strengthen the construction of the subject of electronic commerce according to the market demand, cultivate the development and application of E-commerce technology; relevant departments and trade associations should increase the introduction of talents, strengthen the training and re-education of e-commerce knowledge, and form a pluralistic and multi-level training and education system. Recommend and publicize a group of successful Jiangxi E-business application demonstration Enterprises and excellent websites, and constantly expand the demonstration effect, form a good entrepreneurial atmosphere. Effectively play the role of the association, organize various types of forums, lectures, carry out various forms of technical exchanges, for the development of E-commerce to create a good academic atmosphere. Increase the overall image of electronic commerce propaganda, enhance the influence of E-commerce in the province.
4, vigorously support the provincial capital Nanchang large-scale e-commerce leading enterprises to build
  Our province does not have a large scale of large-scale e-commerce enterprises, which to a large extent limited the development of E-commerce. As a provincial capital city, Nanchang should take the lead in the development of e-commerce and lead the development of E-commerce in the province. Although the development of electronic commerce is an enterprise behavior, driven and guided by market interests, electronic commerce, like other commercial activities, has natural monopoly and pursues scale efficiency, so the development of electronic commerce needs the active participation and support of the government. In this regard, the provincial and municipal Development and Reform Commission, provincial and municipal trade and other government functions should be particularly to enhance the existing scale of E-commerce enterprises to pay attention to, such as: decorate the net, the treasure net, circle nets, Amoy Tao nets and other local websites in policy, funds and so on to actively give priority support At the same time, the introduction of a number of domestic and foreign e-commerce enterprises with the advantages of technology, scale and brand resources, for the implementation of E-commerce in Jiangxi to play a model and lead role.
5, to build Jiangxi e-commerce demonstration Industrial Park, to promote the development of E-commerce industry cluster
  in accordance with the "policy guidance, Service series, park demonstration, trade mode replacement" ideas, through the Jiangxi Exhibition, Modern commerce, cultural creativity and technology services, such as the advantages of industrial resources, do a good job in Agricultural Super Butt ", leading the industrial layout" back to the second three. " Give full play to Jiangxi agricultural and sideline products, ceramics, bio-medicine and other industrial advantages, leading the exhibition, trading platform, medical and health products, such as E-commerce Enterprises cluster development. Strive for 3 years to form a total area of more than 300,000 square, settled in E-commerce enterprises over 100, the annual output value of over 20 billion yuan in Jiangxi E-commerce demonstration base. The aim is to build a model city of e-commerce at the provincial and national level, further promoting the transformation and upgrading of Jiangxi's economic structure and promoting the economic power of Jiangxi.