Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall
price competition can not be avoided, we must reduce costs through standardized products
website Construction Industry because of entering the threshold, the service standard is not uniform, resulting in price competition is unavoidable. In the domestic website construction market, whether it is a provincial capital city market such as Beijing, Shanghai, Guangzhou, or Wenzhou, Dongguan, Shunde and other tertiary cities, service prices continue to go bottom has become a trend.
therefore, in the bottom of the site construction market if not from the product model, service mode to break through, reduce costs, then the situation will become more and more difficult. The cost reduction must be considered comprehensively from the pre-sale, sale and after-sale three links. Websoft Web site Content management system developers Guangdong days Extension Information Technology Co., Ltd. in the past few years, the practice has proved to provide customers with standardized web site Construction Products Services is an effective way.
high-end market implementation of "project sales", the bottom of the market implementation of "product sales"
"Project Sales" way high sales cost is not suitable for low-end web site construction projects, but has been in the site construction market formed sales and service mode is actually the use of project sales methods. A website commissioned by an enterprise to build a website, the general process must undergo a demand analysis, content organization, interface design, program development, system testing, customer acceptance and other stages. The website construction service provider has to bear the high cost of the sales implementation to carry on the sale of the low-end website construction project.
If you want to reduce the cost of website construction service providers, for the low-end website construction market, the website construction service provider must change the product service form, uses "the product sale" the way, the sale can personalize the enterprise website product according to the Standardization Foundation, realizes the pre-sale, the sale, the Post-sale product service process standardization, Reduce costs and improve profit margins. At the same time, because of the standardization of Enterprise website, product, at the same time can improve the difference of service providers competitive advantage.
based on scale and service to form a sustainable business model
as the main body of the website construction business, in the company's own development process, we should pay attention to the improvement of service quality and the accumulation of scale, to form the company's benign development.
As the website construction Service business, the website construction Service Merchant's explicit and the invisible income probably divides into several parts: the first website design income, after the annual website space domain name Renewal income, later sells other network service income. If you want to achieve the best interests of the service provider, you must:
―― improve the first design and development of the website revenue amount, reduce pre-sale, sale cost;
―― increase the annual web site space domain name renewals revenue, reduce service costs;
―― provide good after-sales service, for enterprises in the future of the network services products repeat consumption;
Face the intense competition website Construction market, the service provider wants to achieve above three points not easy, why?
―― first of all, the premise of improving the website's first design and development revenue is that the enterprise must occupy the advantage in the price competition, the service provider must have the mature technical services ability, and form the good brand in the regional market. Reduce pre-sales, sales cost must have a standardized sales process skills, design and development experience and ability.
―― second, the current general website space Domain name Renewal Income general Price is about 300. To remove costs, the service providers of each customer's annual renewal income is very little. So, if you can provide differentiated services (different from the current common services, so that customers feel worthwhile to pay. ), the annual renewal income increased to 1000-1500, excluding costs, each customer for the service provider annual income of 500-1000, can promote the benign and sustainable development of service providers.
―― again, provide a good after-sales service, provided that the service provider provides a stable product services system, powerful, so that customers have a better use of experience.
