Suichang: A town rebuilt by electric dealers

In Suichang, the rural e-commerce area ecology is emerging with the vitalize situation, the model of "peasant Household + Company + network" is spreading widely, changing the traditional agricultural economy and industry.

Suichang, lying quietly in the mountains of the south of Zhejiang. A "China on the tip of the tongue", so that the local bamboo shoot products red over the north and south. Then, people suddenly found that this ordinary small county has borrowed the wings of the network, "fly" to the people: if you want to buy bamboo shoots products, can not climb mountains, far away to Suichang, just to open the Web page, click the mouse, you can meet the needs.

The power behind this is not a few merchants, but a large group of people, an entire ecosystem. A group of data may be more intuitive to build this understanding: in Suichang This only 50,000 people, 16 taxis in the small county, the existing shop about 1500, crown-grade shop more than 20, 2011 shop sales of about 120 million yuan. In 2011, Suichang's GDP was 6.724 billion yuan. Because of this, Suichang is called "Taobao County."

"Electric shock career" of laid-off female workers

Zhu Juyuan is still not accustomed to typing with the keyboard. In the face of the buyer's message, she carefully weighed the answer, a word to knock, when the Ali on the buyer's message, she will be worried.

However, for the 46-year-old Zhu Juyuan, this is not easy. At first, the computer turned on her to give birth to a sense of awe. 1992, she was laid off from the Sales and marketing cooperatives, there is no special expertise, only stalls sell socks insoles.

Change appeared in 2010, someone told Zhu Juyuan, Suichang opened an online shop association, teach people Open shop, do not collect money, this let the suffering camped she greatly echocardiography. Since then, the Laid-off workers officially began her "electric shock career."

She operates an online shop "old Memory" just over 4 drilling, selling things like the name of the store, belonging to most of the younger generation have not seen the products, such as sewing the big eyes of the quilt, tailoring needle, thimble, sewing machine accessories, as well as with the memory of the alley Cattail. Just over the past one months, the "old memory" deal with nearly 200 strokes.

A buyer bought the cattail after the message to Zhu Juyuan said: "Dad want to buy a fan, told me to find in Shanghai, where I find?" Think of Taobao or find it, unexpectedly really Amoy! That's nice! This makes Zhu Juyuan happy for a long time: her small shop to meet the big city can not meet the needs.

Zhu Juyuan also has a "physical store". Morning buyers are not much time, she will go to the street stall, when the way to buy vegetables home. In the afternoon, Zhu Juyuan began the busy online: On the computer, she is "customer service small Two", packaging and shipping, she is "warehouse tube." Summer, cattail business good, she often too late to cook dinner, have to wait for her husband to do work.

Zhu Juyuan today's routine is very different from the past. "Customer service small Two" can not live in the nine-to-five life, Taobao buyers are accustomed to shopping at night, Zhu Juyuan's shop will have to operate until 11 o'clock in the evening. During this period, she can not just look at the computer, but also have to make time to do insoles, and then erect her ears waiting for the Ali "toot" sound. Today, Zhu Juyuan earns more than 3,000 a month, and has surpassed the husband of a worker in the Suichang gold mine.

Universal Power

The mountainous area occupies 88.83% Suichang, has retained the good original ecological agriculture The wind, the tea, the bamboo products, the roast potato and so on native products are the Suichang treasure. Cengluan pinnacle of Mountains will be Suichang and peripheral faint, traffic inconvenience makes this small county in Zhejiang province of counties in urban economic development is insignificant. And now, Suichang's E-commerce has rushed to other brother County before: according to Suichang Shop Association president Pan Dongming, now this small city E-commerce development level has "stepped into the province's first echelon."

This one Suichang Shop Association is not. This is a young association, founded in 2010 by the local County Youth League, Industry and commerce, economic and trade and other departments led by a number of agro-products enterprise units jointly launched to serve the local economic development of E-commerce public platform.

Pan Dongming to the "Zhejiang merchants" reporter introduced, the association set up a public service platform, the integration of resources, to achieve intensive marketing of agricultural and sideline products; down calls for online entrepreneurship, providing free training, the realization of zero-cost open shop, centralized agricultural products (5.57,-0.17,-2.96%) distribution, "to create a rural e-commerce ecological chain ”。

A major significance of the association is training. Suichang County Deputy County Magistrate Zhao Wenming Special pointed out that the Online Shop Association for college graduates, Laid-off workers re-employment, and so have great significance. E-commerce provides a way out for their employment.

Zhu Juyuan, who benefit from the training of the association, still have a lot of "classmates". Over the past two years, the association has provided training services for more than 1200 Taobao shopkeepers. Her "classmate" in the most inspirational samples, when the original pedal tricycle Li Xuandong: Previously never contacted the computer he is the use of sitting in a tricycle, take the time of the keyboard, to practise typing kung fu. Now, Li Xuandong has opened three shop, the most time January can earn more than 7,000 pieces, compared to the 5 times times higher than the tricycle.

If you want, Zhu Juyuan can even open a shop with zero cost. Pan Dongming said that the association is currently the rural cooperatives, production base and a number of scattered farmers product resources to focus on the Member Warehousing Distribution Center-Mettron distribution platform, again made "product package" put on the net, the shopkeeper just put "the product bag" in own shop to sell, after receiving a single they again come to Mettron distribution platform to list.

"We are the unified Open shop training, unified procurement, unified warehousing, unified distribution, unified logistics, unified packaging materials, unified service of the ' seven Unified ' operating mode." People just sit in front of the computer to receive orders, good customer service on the line. "Pan Dongming said.

Pan Dongming's plan is to "Mettron" hundreds of suppliers to help members form a 3-5-person team and recommend them to the bank for loans.

A gradually changing town ecology

Compared with the change of Zhu Juyuan, the influence of electronic commerce on Suichang is more far-reaching.

Take the bamboo charcoal industry as an example, thanks to E-commerce, Suichang bamboo charcoal industry is booming. Zhao Wenming said that in 2005, Suichang's bamboo charcoal industry sales of less than 30 million yuan, by the end of 2011, sales are 200 million, of which online sales accounted for about 50%.

The rapid development of online sales, so that the day of the bamboo charcoal enterprise quickly moisten up: 2008 Suichang Bamboo Charcoal Scale of more than 5 enterprises, to 2011 increase to 12.

E-commerce has also changed the industry ecology of baked potato products. This is a Suichang of traditional characteristics of food, in the past, mostly by hand-made, as the main gift. Since March 2011, Suichang County Baked Potato products in the online sales of about 4 million yuan, at the same time, the county baked potato products, the actual sales of about more than 10 million yuan. This makes the baked potato industry embarked on a standardized production, fine brand packaging, multi-channel promotion of the way, many give up the farmers to plant sweet potatoes back to the sweet potato or switch to purple potatoes, increase income.

With the development of e-commerce, the dried products that have not produced economic benefits have had market. According to preliminary statistics, dried products in the online sales of about 3 million yuan. This also led to the sale of other dry goods, Suichang added a local agricultural "new business card."

E-commerce will also help Suichang tourism. Zhao Wenming told the "Zhejiang Merchants" reporter, the future, people can be in Taobao (micro-BO) on the purchase of Suichang scenic tickets, hotel services and other products. As an important part of the construction of the national Ecological Demonstration area, Suichang's tourism industry has some other possibilities because of the development of electronic commerce.

Perhaps there are other changes that are beginning: Liang Chunxiao, vice president of Alibaba Group, said that in Suichang, rural e-commerce regional ecology is emerging in a vitalize situation, the "Farmer + Company + network" model is spreading widely, changing the traditional agricultural economy and industry, changing the local production life style. The rise of e-commerce in rural areas attracts many migrant workers and college students to return to business or employment, rural "left-behind problem" solved, the relationship between neighbors more stable and harmonious.

Starting from May this year, Suichang County and Alibaba Group Taobao reached strategic cooperation to explore new models of rural electronic commerce development, and build a provincial-level scientific development demonstration zone.