Summarize common several K stations

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In August alone, Baidu made two of large algorithm changes, and constantly have webmaster complaints rank fluctuation, and even some stations were k, from which can be seen Baidu SEO is quite sensitive. Observation can be seen, these two adjustments are for the new station and station (the so-called station is the number of pages in the following pages) as well as outside the chain strategy, so the end user is not what to perceive. The feeling is that SEO will become more and more difficult to do, only honest and timely update original, outside the chain construction requirements have been raised, the number of unimportant, to high-quality outside the chain to have effect. We should have a feeling, the number of Baidu's chain in the dwindling, which the chain of rubbish is disappearing, as for the disappearance of the site will not have to be punished also need to observe. And these are Baidu want to see, since has not stopped SEO, then let it norms.

Because of the characteristics of the search engine, so Baidu K station can not be said you violated that, I will give you to K, so that will k off many innocent sites. Baidu's punishment system summed up should be such, different penalties to different points, the number of offenders to reduce points, plus factors should also exist, such as weight, chain quality, original, etc., when the score to a certain extent K station. So some SEO site, made some Baidu will punish the problem, but the site is normal, think no problem, when the error accumulated to a certain extent, suddenly one day the station was K, they can not find a reason to.

In short, as a SEO personnel, to understand or even memorize the rules of Baidu's punishment has become more and more important.

Of course, Baidu is not the punishment rules published, no responsibility and no obligation, and said that this is the algorithm content, is a trade secret, and even no one to do SEO to and it trouble. Therefore, the following penalty factors have a certain degree of controversy, whether the right only Baidu know. But SEO itself is guessing, observation, summary, isn't it?

The following 9 points are relatively high, basically make one or two, two or three will be K station.

1. title Keyword stack. As we all know, search engine processing title is used in the principle of participle. "Slimming Slimming Products" After treatment is three words "weight loss", "slimming", "products." Therefore, when considering the title, it is best to separate the words and consider them in combination.

For example, to do "weight loss", "slimming", "fat-throwing", "products", "ranking"

The title is "Slimming Products", "Slimming Products", "fat-throwing products", "Product rankings". "Product" repeated 4 times

The title is "Slimming Products", "fat-loss slimming Products", "Slimming products list." "Weight Loss" repeat 2 times, "slimming" Repeat 2 times, "Product" repeat 3 times, according to the average of 2 times more.

The title is "weight loss fat slimming Products list" did not repeat

Other analogy, mainly to see the repetition of words

Punishment with the increase in repetition and multiply, repeat one or two times will have a small amount of penalty scoring, but as the weight of the site increase, the accumulation of outside the chain, small problem is not very important, although there is a mistake, but the fault is not K, right? And there are positive points can be offset. Although repeated one or two times will increase the relevance, but the note is not cost-effective, and the page in the ranking factor accounted for only 30%, the least risk, the most insurance or a word also do not repeat. But to effect words, repeat two or three times, with the accumulation of the chain, the weight of the increase, you can offset the penalty score. As for more than three repetitions, the loss is relatively large, Baidu on the title keyword piling look is relatively heavy.

Score Estimated 0 times: 2 points 1 times:-4 points 2 times:-8 points three times:-16 points four times:-32 points ...

2. Title relevance. Do not add some words that are popular on the web, but have nothing to do with the topic. such as "weight loss fat slimming products _ sexy door." Also do not include some Baidu blacklist keywords such as, liuhe color, pornographic words.

Score estimate:-38

3. Keyword tags in the keyword stack. Keyword tags do not participate in the ranking calculation, and users can not see, so now a lot of SEO staff to give up keyword tags, if the keyword tags in the keyword stack is not worth the candle.

Score estimate:-36 points

4. Describe the keywords in the tag stack. The same description of the label does not participate in rankings, but it is an important factor to attract users to click, so want to attract users to click the description is important, not necessarily use more keywords. And the occurrence of keyword piling is also throwing.

Score estimate:-37 points

5. Main Page keywords piling up. This simple, there are special web tools to check the density of keywords, the proposal between 4%-5%, the best effect, higher than 8% have penalties scoring, scoring is also relatively high. The inner page keyword density requirements are more loose, the key words appear two or three times, but also do not appear in the case of keyword piling.

Score estimate:-42 points

6. The server is unstable and often inaccessible. Spiders crawl every time, if you encounter the page can not be accessed, will be less penalties for scoring, crawling again can not visit will be added to the interval of the penalty points, calculated on the day, 0 minutes, the second day-12 points. If your site is included fast, every dozens of minutes spiders crawl once, in the event of failure, every climb 4 points, a day to the top minus 12 points. If included slowly, once a week, the first time minus 4 points, the second penalty score is negative 84+4 points. If your site included slow, the first spider crawling when the fault, and then good, spiders crawling again when the fault, then you will be sad and destroyed. So the server problem, immediately resolve will not have much loss, if often problems, direct change of space is good.

7. Frequent change of title. Of course, the spider crawl in the middle of two times, 100 times is also counted once, the number of changes according to Baidu's records to calculate. Every time we change it, we deduct the penalty score and lower the rank. Two or three consecutive sites disappeared, of course, there is no way to disappear, change once, and then do the original, hair outside the chain, the weight, the rankings up to change, and then do the original, hair outside the chain, so it does not disappear, but if there is really done, I sent him three words: Cattle 13

Score estimate:-40 points

8. Export link links to the site or link vendor K. Believe that Baidu's strength, calculated that those are specialized sales links is not difficult, and the site has been K has been documented. Penalty scoring is also relatively high, why? Because 80% of the purchase link is to do seo, and also belong to the kind of special trouble, link to be K site are the same category. And penalty scoring is proportional to calculate, if your site has only one export link, and link to the K site, then you are also K. If your site has hundreds of thousands of links, and there are dozens of linked to K sites, you will not be K. There is your friendship link contains by K site, then you will also be K.

No specific data, interested to help add, in general, if your site only a few hundreds of export links, do not include the K site, friendship Links do not have to be K site

Score estimate:-38 points

9. Hide text. That is, the text color and background color is the same, from the visual can not see this text, this is not to pay attention to, deliberately is cheating, not deliberately sometimes will appear, if the site is k, check your site, maybe it will really have this situation.

Score estimate:-32 points

The following penalty scores are not very heavy and are no longer specifically estimated.

10. A large number of external links from the same IP, a large number of the same strokes of external links

This can be used to set up a competitor's website. But it is not necessarily effective, there is a limit to the score, will not be accumulated, and its own penalty scoring is not a lot. If the opponent's site itself has a penalty error, but also a short kick, you can use this method to push him. If the opponent site itself to do a good job, it will not have any effect, but to add some negative impact on him, and the penalty scoring and ranking factors are different, so no impact on the rankings

11. Long title, large number of dynamic parameters in super long Url,url

12. A large number of blog comments outside the chain, a large number of forums signed outside the chain

13. Website did not use Baidu promotion (this is the most egg pain, attention is not added points, is minus points, no use to reduce points!)

14. More links, general control within 30

Summary: If your site weight is 9, the above can be ignored, can be messed up, anyway, is divided into many, withstand the toss. You can also completely as nonsense, SEO is everyone can say the general, but the specific values are not sure, so the current SEO comments are no specific values appear, but I still think that add data more intuitive, although the data are speculative values. This article by http://www.zmtptz.com/exclusive experience, A5 starting, reprint stay link, thank you!