Summarize more than a year to do business station brand promotion of some experience

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Summed up more than a year to do business station brand promotion of some experience, do this line for a long time, realize that no matter what enterprises or professional industry companies, are involved in your position in this industry. How to improve your position in the industry? Well asked, the answer is brand, you have to set up a certain position in this industry, the first to start your brand. Your brand is loud enough, everything will affect your whole industry survival and development. On the company's corporate brand image, say a few points about how to do it.

So what's the way to build a brand?

First: First you want to see the structure of your corporate Web site, whether the entire industry in the user experience to do how to comply with the principles of corporate web site, what is the principle of corporate Web site? You do not make and entertainment information station, other people browse your site, looking for a half-day also find no need for information. But should be brief principle, the column classification locates well, for example company introduction, contact Way, industry advantage and so on make clear and clear, but not general all put in a column article.

Second: Since is the enterprise site, does is the brand. The brand can't be rubbish. Right, the entire site style to be different from the spam site. Style should be generous and appropriate.

Third: Since it is the enterprise station, in addition to the company to explain some of the necessary public information, it is also very necessary to constantly update the industry in the media concerned about things. So your corporate web site will not look so empty, the whole site in the search engine relevance can also be improved.

Four: The name of the site in addition to the company name can be appropriate plus product or industry keywords do as the site name, such as the company slogan. Remember to include keywords you want to promote your brand.

V: Logo promotion, usually enterprise line on the activities of the logo card properly plus corporate Web site, such as business cards, envelopes, vehicles and so on.

Sixth: Yellow Pages and classified information, registered account number, the company brand name, website and contact way to add to the various yellow pages of large sites and classified information large sites. Major you add a period of time, you will find your business contacts will appear in a variety of large and small sites, why? The reason is very simple, many personal webmaster also like to collect information here, so that your brand will have more people to help you promote.

Seventh: Encyclopedia of Web sites, your brand image information and the site to join to know, love to ask, knowledge hall and so on these encyclopedia categories, we must seriously to do, only serious arrangement, even if it is to bring advertising information, the other side also think that your big corporate brand in this industry has the intention, will accept this kind of information.

Eighth: Let others think of this industry will be your business. In fact, no matter how your product, want to rise to the perfect social topic. It depends on your social responsibility. Your business is not the benefit of the people of enterprises and products. What your business has contributed to society, there are a lot of examples, like Haier hit the refrigerator why can the event spread through the ages? Just like in the international transportation industry, why people mention the freight will think of Bagate shipping company can professional Russian transport, only care about your business every move of the enterprise behavior is bound to affect the industry, This industry will think you are the eldest brother. You are the brand.

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