Summarize some common characteristics of SNS in China

Strictly speaking, http://www.aliyun.com/zixun/aggregation/7478.html "> Domestic SNS is not social Networking services (social network Service), but social Receptacle site (that is, social networking sites). To Renren, net, 51.com three SNS platform as the representative, combined with some relatively reliable data, it is not difficult to generalize the mainstream SNS user's commonness.

Consult magnanimous consulting August research data and through the Python program to obtain school, 51.com the latest application data, summed up some of the common characteristics of domestic SNS:

I. User characteristics

1. Small Webgame platform based on user interaction;

2, male and female sex user proportion basic balance (male 52.5: female 47.5);

3, the main user group age distribution between 16~30岁. Among them, 21~25岁 accounted for 59.1% of the main user groups;

Second, the analysis SNS Basic application Use situation: Displays the light interaction

There are six basic applications: logs, photo albums, gifts, sharing, voting, recording, user use percentages are as follows:

Albums: 81.3% logs: 72.1% records: 67.6% share: 48.4% Gifts: 37.2% votes: 32.4%

Purple indicates female user data, blue for male user data

From the distribution map, we can see that the basic application scenario is basically one to the male and female sex users. In addition, two of fluctuating data also need to focus on: records and gifts. SNS "Record" is the miniature of Instant blog (mini blog), by domestic and foreign instant blog can not access the impact, resulting in a large increase in the use of records, so SNS "record" There is room for excavation, and "gift" application is lack of interactivity, and by the impact of individual SNS platform charges, resulting in a decline in the use rate. A series of data show that in the basic application link, user interaction behavior demand is weak, but there is a strong display mentality.