Summarize some key knowledge of station optimization

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Optimization for the construction of the site is very important, many sites in order to increase competitiveness, have taken the means of optimization. But in the actual operation, also must pay attention to some problems. Generally in operation, should carry out two main lines, one is to include the site as soon as possible, the second is to promote the ranking of the site. Of course, the most important is included, only the page has been included, the opportunity to participate in the rankings. But if too much attention to SEO outside the chain, for the site itself, will be overlooked, not conducive to the final site optimization. According to years of experience, Yuo Hao that only in-station optimization is the key to improve the core competitiveness. How to optimize the website?

Website title and description optimization

In the website optimization element, the website title and the website description is the key two points. They are related to the search engine's judgment, but also search engine site rankings based on the key. Title is mainly responsible for the theme of the Web page, description Summary of the content of the Web page. If the title or description of each page is the same, then it's a hassle. This is very detrimental to the site's optimization impact on the included. The consequence of this is that the site has a large number of duplicate pages, the server also refused to include. Don't give the search engine a bad impression, it's about the ranking of our site

For search engines, they like each page title and description are not the same, and each page title and description to clear the content of the theme of the page, text description to be concise and fluent, and finally reasonable layout keywords.

II. website URL optimization

Web site URL refers to the URL of each page, we know that the search engine is through the Web site to find the page, and then crawl the content of the page. Bad site URL will make the search engine can not work properly, also can not crawl content. The tedious dynamic website is also disadvantageous to search engine search.

Web site is the search engine and the content of the link between the Web site, a good URL for the site to crawl has a great impact. Do the following, you can be a good optimization, 1, the Web site to be brief, not cumbersome. 2, a Web page corresponding to a URL. 3. To explain the URL.

One thing we have to be very careful about is that a lot of static pages can be a burden on our servers, and we have to come up with a solution to this problem. Discuz this forum program or CMS program can be solved. The only difference is that in different environments, the method of configuration is not the same. But this is not a drawback, if the operation is not good, will also bring trouble to our website, which requires our professional and technical personnel to high quality.

A common problem, here we analyze, most of the site will also include the WWW Web site and the Web site without WWW, if each included half of the search engine is not a good thing. Therefore, we should identify a preferred URL to let the search engine know what I want to be the first to search out.

Third, do a good job of website navigation

What is navigation? Navigation is equivalent to our direction, for a site, clear site navigation allows us to quickly find the content to find, so for the search engine is also easier to crawl. With clear navigation, search engine spiders will not get lost, will follow the navigation to find the content of performance, if even the road can not find, then don't talk about included.

There is no doubt that clear Web site navigation is very important for search engines, in other words, for users to use, is also more important. Reasonable site navigation, can deliver better value useful information.

Four, the website content wants the high quality

Search engines are the most popular, so the search engine particularly like the original content, the same road, high-quality content can also be the customer's pro-Lai, to meet the needs of users, to bring users different access experience. Users like, but also search engines like, both of the starting point is to better serve customers.

So how does the search engine judge a website content quality good and bad? First, it is for users of the site's click-through, second, the user's access to the site length and the number of pages visited, third, the content was reproduced or shared by the number of times.

Original content has a great effect on website promotion. Yuo Hao have to share with you, that is, search engine to a strange site, the first concern is the quality of the site content, and then can see the content of the site is original. You might ask, what's the most important thing about originality and quality? In other words, if the original and high quality you can only do a little, tell you or first of all the content of the site to do it.

Everything we do is for the customer, first we have to understand the customer's search habits, to clearly know what keywords they are used to search for the things and topics they want. Therefore, we must make good use of Baidu keyword recommendation tools to better understand our search habits. Then, set these keywords on our website. The advantage of this is that when users search, we can easily appear, our products and services to show users, bring benefits.

V. Optimizing the website anchor text

Website Anchor Text said the popular point is the site text link, as the site content is an important part of its function can not be underestimated. Its biggest function is to be able to tell the search engine clearly, what is the content of the linked page. Site anchor text includes many, including text navigation system, title links, Web site links and so on.

For search engines, site anchor text is important, but more important for users. Why? Because the search engine at work, judge a page of what is the main content, is starting from the anchor text. This is because the anchor text and site optimization results are connected. Site in a keyword anchor text more often, then this keyword must be more forward.

Anchor text settings are not random, in order to achieve the best results, should follow the following principles.

1, anchor text must clearly explain the content of the link page, to be concise and clear.

2, anchor text words to be as simple as possible, do not use long sentences.

3, to be unique, and ordinary text is not the same.

4, linked to the site to have meaning, at least for customers, no value of the site, customers will not care about, and waste time.

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