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Now the high weight of the domain name of the search engine optimization is more and more large, with a search engine trusted domain name, you will find your channel page, content page keyword ranking will be more and more good, this is the Baidu July 12 update, many small Web site rankings by the portal content page beyond the reason, So how to get a high weight by the search engine trusted domain name? Here are some of my observations:
First, the domain name registration time and domain name by the search engine included time
For search engines, the longer the domain name is retained under the same registration name, the more easy to be trusted, you can understand, if a domain name 10 has been the same service in a field, that the domain name under the site is more understanding of this area, more authoritative it, another way to understand, if it is a spam site, His pursuit is fast, he will not spend a few years to run the site. So if you have a long registration domain name, it can create a lot of shortcuts for you. Domain name is included in the time is the first time the domain name is included in the search engine time, the same reason is the same, the longer the better.
Second, high weight high-quality import links
If the site is a tourism services to provide Yunnan, then this site's external links should be related to tourism, tourism portals, peer travel sites, travel related articles, and so on. Tourism Portal can buy links, but also can write soft text and then contribute to obtain high quality links. Peer travel website Link Exchange, select and their own site level of the site to exchange links. Travel related articles are the use of their own site original articles, to travel related websites, BBS published articles to get links.
Third, maintain the original high-quality articles
High-quality original article is the relevance, authority and practicality of the article, the article and the relevance of the site theme is the user search keywords and site content is matching, whether relevant. The authority of the article is to see this article can bring how many backlinks, and their own site theme, high weight, high-quality Web site to import more links to how the authority of the site. The usability of the website is whether the article can help the viewer, after reading the article that can solve the problem is a practical article.
In addition to the above three points, you should pay attention to some details
1, linked to a number of well-known high weight site
2, not a year to renew the domain name, but the domain name more than a few years, like my domain name www.ynsem.cn is a one-time renewal of 5 years.
3, the domain name whois information and the website contact method is consistent
4, correct configuration 404 error
In short, the search engine's trust in the domain name is not from the beginning, are accumulated through the cumulative.