Summarize some SEO tips from Stephen Noton

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Stephen Noton has 11 years of PPC and SEO experience, which means that since Google was founded, he has been researching search engine optimization. In Gordon interview him, there are some seo points mentioned, I think even in today, still very classic, make a record.

Q: In the past few years, Google has changed its algorithm many times, some factors once found can make the site good rankings, often not long. What factors do you think Google will add to the weighting?

A: Google is getting rid of the pros and cons of identifying a site through external links, and Google Trends is a good example of how Google can identify the value of a Web site through traffic, users, and so on. At the same time, when you think backlinks are not an effective way to improve the value of your site, you will find that offline marketing, two sales, and some traditional marketing, can be implemented with the rejection of the link.

Q: Do you think webmasters should give up spending a lot of money to buy some links instead of adding valuable content to the site?

A: In contrast to building more and more backlinks, there is a false view on the Internet, that is to build more and more web content, a lot of content will also on your Site center and optimization goals. But you are referring to the "valuable" content, which is correct, and we should focus on building, maintaining, and improving the website content that users want.

Q: Some companies simply do not think about SEO, they do not believe that SEO is not even important. How do you usually communicate with them to convince them that this actually helps their business?

A: A lot of people think that SEO is incredible or just a simple operation of the key words, so I usually show them a good optimization site and tell them how to optimize, and optimize what can be achieved after the effect.

Q: What are the criteria or criteria for choosing a good domain name?

A: can become a brand name, some company's domain name is not ready for long-term use, I would rather believe that scientists can let sow on the tree, also do not believe that these domain names can create brands. One criterion is: do not exceed 3 syllables,. COM (US or international website), then of course there is no bar.

Q: In the past years, SEO has changed a lot, of course, will continue to change. But it mostly depends on what Google wants SEO to look like. What do you think a seoer, in order to master the constantly updated SEO industry must understand the technology or thinking is what?

A: Master the basis of SEO, those who actually never changed from the first day, to determine what your users need information and provide to them, pay attention to the user experience. It also needs to be understood that all search engines, even Google, are mathematical formulas and that these mathematical formulas are understandable. While the value of the weights will change, those variables are consistent.

The last paragraph is definitely the essence, Google's sorting algorithm, and so on, are based on the formula, and those variables fixed, but the value is changing. This article by the SEO Cranky (seoguess) original, http://www.seoguess.info/hope to be able to respect the article Copyright, reprint please indicate the source of the article, thank you.