Summarize the design concepts of Windows Phone 7

Last week I shared with you the design philosophy of Windows Phone 7.

Today's smartphone market can be broadly divided into 2 big chunks: The iphone OS, Google's Android system, and the emergence of Windows Phone OS7, the highlight of his unique philosophy and its positioning of the crowd, so that they in today's smart machine market to carve up a world of

Briefly summarize their design concepts

About WP7 population positioning--life maximizers (Maximizing Life)

What kind of people use WP7? For this reason, designers define persona as: These people have a full life, their work, entertainment, learning, social, full of every minute, all day busy with their work and personal activities, they like to use High-tech products to help them deal with these trifles, In the balance of good work and life while longing for their own life more comfortable, more colorful

From this WP7 before the design of the birth of 3 concept ideas

· Personal–your Day, your way--products familiar with people's habits

· Relevant–your arranges, your location--instant sharing, keep in touch with your friends

· Connected–your stuff, your mind--link to your life, link your thoughts at any moment

Design entry point--metro (subway)

How can we make life simple? How to make you do it easy at every minute of your busy let me in and out? The design team finally positioned the design concept in metro, no matter how complex the subway network, people will never get lost, Those simple, straightforward guidelines help people know where they are, where they are going, and how fast they can get there. Therefore, in the Metro design, the use of clear, concise, simple, easy to understand the design language to the fastest and most accurate transmission of information to the user has become the most WP7 characteristics, WP7 always emphasizes the content of the information as the design itself, this phone is based on the content of the design

About motion Design

WP7 developed a series of interactive experience forms in interactive form (detailed visual video), in their user experience design team dedicated to a team is responsible for motion design, all of these motion designs imply a certain purpose, Designers hope that through these interactive animation design to make products and users a better interactive experience.

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such as the Xbox's villain Animation design, in order to remind users that the program is "alive", you can click

• Ellipsis design such as download in order to distract the user, to reduce the waiting time

• such as Click to enter the next page, the next level to return to the previous page of the animation hint at the direction of the user's operation and path

In Out

Summary

Remember Philips Design thought of a passage, the exact words do not remember, probably means: the rapid development of technology today, High-tech in ugly form into people's lives, those High-tech products to make people difficult to use, and even people began to fear the use of the word containing "high-tech" things. What kind of attitude technology should be entered into people's lives has always been our thinking, experience design is to solve these problems and birth, perhaps sometimes we should go back to think, in peacetime design is not to go too. We use too many designs to drown the user, the pursuit of formal performance let designers forget the essence of design is actually to solve the problem, rather than in solving the problem while the birth of new problems

WP7 's design concept also seems to imply that, not designed for design, perhaps one day you will hear users say: This thing should be so. But designers will be pleased that users do not know that "should be so" after repeated scrutiny and design

There is a famous phrase in industrial design called "form following function", it means that product modeling is determined by the function of the product, the function of the website is to convey the information, and the website itself is composed of countless information content, should we start to think about the experience design based on the information content ontology?