Summarize the experience of small movie website operation failure

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March 12, 2012 potatoes and Youku in the way of 100% Stock Exchange formally merged, the two major domestic video site merger to us what enlightenment? Whether it indicates that the domestic video site has gone to an end, must integrate resources, save costs? In addition to some large video sites, there are a lot of small movie sites on the Internet, Most of these sites belong to personal webmaster, I have a small film site, but unfortunately did not operate how long it died. These small movie sites and large video sites can not be compared, but these sites still have meaning, because there are many netizens choose to watch TV or movies on these small movie sites, more famous have watermelon theater and odd heat network. Use of the player is fast or Baidu audio and video, small movie sites are free, unlike potatoes or youku many are members to see. About the operation of the small film website I have no successful experience, here to share a little lesson of failure.

The first is the profit way of the small movie website, "free" on the Internet is an effective way to profit, in fact, is not really free, and free things netizens are generally willing to accept, small movie site The biggest advantage is free, followed by new film updates faster, because the large video site to play a new film, will involve copyright issues. Small film site is mainly aimed at the vast number of Cock Users group, in fact, in Tudou, Youku have membership system, there will be a lot of people willing to pay a member, and then you can see the latest film. If the small movie website also uses the member system, then certainly will lose the massive user or the visitor, therefore the small movie website generally is free, the only profit way may be hangs the advertisement, but this needs the website to have many traffic every day, otherwise will not make a few cents. Now Baidu optimization is also not good to do, such as small film site, the most important thing is to reduce the similarity of the page, the site has comments on the function.

The second is the content of the small film site, although it is a small movie site, but its number of pages and many, because each TV series is divided into many sets, so that will produce a lot of similar pages, small film sites can not do everything, too many movies and TV. To do the optimization, there is not so much energy and time, so in the content we should have a choice, the author was also added a lot of movies and TV dramas, finally have no energy to optimize some of the focus of the page, after all, flow mainly from the long tail word. can go to choose some people like to watch the TV series or movies, Baidu TV in the list there are many, there is entertainment class, for example: not sincere and happy camp, there are some very hot Japanese anime, such as The Sea Thief King, Dog and so on. Focus on the long tail Word optimization on these pages, so that you can get more traffic, which few people watch on TV or movie sites can not.

Then is the location of the small movie site, many such sites are advertising flying, a play on the page of the ads almost half the player, and those who are crazy window ads, usually are web game ads. No wonder some of the Internet small white users do not know to open a separate Baidu audio and video, only used to watch TV on the page, so that ads will make them very disgusted, small movie site is not a spam site, the site is very important to the location, small movie sites also need to do user analysis, Web site function design, or simply say the user experience. The author's feeling is never to locate the site as a spam site, before deciding to do the site, analysis of those peer site is how to do, and then strive to find its differences.

Finally, the small film site how to go farther, the author has no successful cases, only some of the lessons of failure, for this issue can only publish their own ideas, perhaps not at all unrealistic, small movie site is to be made into a brand. For example: Watermelon Theater, in fact many people know this site, although personal site, but in a part of the user heart has formed a brand awareness. Some users have been accustomed to using watermelon theater to watch TV, to the author as an example, I like to use odd heat network, the reason is very simple, can find I want to see the TV or film, can also publish movie commentary. But the small movie website wants better survival, must find a way to interact with the user, long time can form a part of relatively loyal user, can establish QQ group, or make an official micro-blog, these can assemble the user group. At present, these sites are missing this model, resulting in serious loss of users, some users do not remember your site, and then cast to other sites embrace!

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