Summarize the reason of Ggad low unit price

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The reduction in unit price is an indisputable fact for many people, although I do not feel it clearly.

For the low price of the standard is not the same, some people say that their current average prices only 0.5$ or 0.1$ and before is 1$ or more, for such a situation I feel needless to say, their own registered AdWords to experience it will have a more profound experience. Advertisers are not fools, if you can give it enough income they will give you rich returns, at present such a seller's market conditions, a lot of beautiful fantasies are unrealistic.

Of course, some people say that the unit price reduction is indeed a serious problem, because his income unit price has been lower than the average level of the industry, such as 0.01$ to 0.03$. Although advertisers can set up a lot of keywords of the highest unit price is 0.01$, but from the overall point of view of the average 0.01$ is not very acceptable, because Google AdWords did adjust a lot of key words of the lowest price, and advertisers in the high-quality resources of the competition has been there.

Increase the unit price or mean the way there are many, can be for different reasons to adjust to achieve the purpose of increasing the unit price. Common web site differences are updated, so that Google no longer think your site is a garbage station, reduce the number of ads displayed, reduce the chance of low price advertising. These are all good ways, but in most people's unit price reduction experience, there is an important factor, that is, invalid clicks.

That means your income is lower not because of lower unit prices, but lower average price, because there are too many invalid clicks are no income, and thus diluted your average price, which is a lot of people suddenly found that their unit prices significantly reduced the reason.

Invalid clicks are Google's judgment, including delays, malicious clicks from rivals, and so on, which has been a concern for publishers, which has been improving technology to ensure the interests of advertisers and publishers. Google's strategy for invalid clicks is to filter out revenue, which means that you can see the number of clicks in the report but don't see the revenue.

We're going to look at Google's invalid Click filtering system from some phenomena:

1, the Chinese users receive English information about the invalid click of the warning message

This is automatically issued after the filtering system has been judged, and the fewer clicks you have, the more likely it is that the account will appear. For example, the number of clicks on your site is 4 but the system is not judged invalid Click 2 times, then your invalid hit rate is 50%, it is worth warning. Don't be surprised when you find that you have almost no income to be alerted.

2, there is no revenue click

Before this situation will appear, we always think is the relationship between the settlement delay, but Google in the timely settlement of a lot of progress, the report updated very quickly. We can find that many clicks are not calculated revenue, especially when the click is very small, this is a lot of people posted a few clicks have no income or increase the number of clicks revenue did not increase because the revenue is filtered out, because these clicks are not valid.

Invalid Click Filter system has been the existence of, why I would say that a lot of users in the recent low unit price and this related to it? It has to do with the entire advertising market and the advertisers ' complaints. Many people know that in Europe Google has been facing lawsuits from advertisers, mainly because Google has not taken effective control of ineffective advertising clicks.

The most direct way for Google to do this is to enhance the filtering of invalid clicks, which we can call a higher level of filtering.

China's network has a very unique characteristics, more than half of the network users through the share of IP address access to the network, schools, work units and Internet cafes, these are invalid click Filter focus. Although we do not know the filter conditions and parameters of invalid clicks, but the current situation is very obvious, that is, filtering invalid clicks have exceeded the normal range.

Of course, such filtering is fundamentally different from many affiliate deductions because advertisers will not filter out Pay-per-click payments, although some clicks are valid and bring benefits to advertisers.

The most immediate benefit to publishers of invalid Click filtering is that they don't have to worry too much about invalid clicks, because they are filtered out, such as malicious clicks of competitors, which don't generate revenue even if clicked 10,000 times, so malicious clicks can become meaningless. However, if there are too many invalid clicks, it adds a heavy burden to the filtering system, Google will also take the necessary measures to the publisher, including the Stop account.

To quell The advertiser's complaints, Google did adjust the filter conditions or levels of invalid clicks. This is the most direct reason for the substantial reduction in the unit price of most publishers, although such adjustments are necessary, but should be controlled to the appropriate extent, not in order to ensure the interests of the ads to violate the rights of the publisher. At least the filtration conditions in China should be different from those in other regions, and if the Chinese netizens or publishers are allowed to participate in these filtering conditions, even suggestions may be more helpful to the filtering mechanism.

Note:

Invalid clicks are those clicks that don't give advertisers a real interest, including delays, induced clicks, forced clicks, and other malicious clicks, which have always been a major concern for advertisers and publishers. Invalid Click Filter conditions are many, I think the more important judgment content (click System is very complex, please do not use the simple number and quantity to measure, and each parameter can be adjusted at any time).

1, the same computer IP in a certain period of time multiple clicks

2, the same computer different IP multiple clicks

3, different computers the same IP of large-scale clicks

4, the same computer different IP has a regular click

5, different computers the same IP has a regular click

6, through the commonly used anonymous proxy server clicks

7, too High Ctr

8, adjacent IP segment large-scale click

9, abnormal click behavior, such as machine or program simulation click

Google's filtering of invalid clicks is confidential, and in fact we do not need to observe and analyze the filtering mechanism of invalid clicks, although it is necessary to understand and avoid the actions that may be considered invalid clicks, but in fact the publishers can do is too limited, more worthy of the hope is that Google AdSense filter settings more reasonable and appropriate

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