Summarizing experience: Talking about the strategy of business-to-business marketing

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A successful business-to-business marketer is the enterprise and individual who can effectively develop customer-valued business-to-business products and use attractive and persuasive methods to effectively present products to customers.

Factors that affect the behavior of a customer's purchase:

I. Marketing Incentives: 1. Product 2. Price 3. Promotion

External stimuli: 1. Economy 2. Technology

Two. Customer purchase characteristics: Personal Psychology

Three. Buyer decision making process:

1. Generate needs 2. Collect information 3. Evaluation 4. Decision to purchase 5. Purchase behavior

Four. Purchase customer response:

1. Choice of products 2. Choice of brand 3. Timing and practicality of the purchase

As a result of the continuous changes in the marketing environment, new products. The brand is constantly emerging and customers must collect the relevant information before they can make the purchase decision.

The most important process for purchasing customer decisions:

cause need → collect information → evaluation plan → decide to buy → buy behavior → after-sales service

Network marketing is not equal to online sales, not simply the establishment of corporate websites, network marketing refers to the use of Internet technology to maximize customer satisfaction to meet the needs of the market to develop the effect.

About my personal marketing, in fact, nothing, overall said:

1. Must let the customer feel what they say, and what they do is entirely for the sake of the interests of the customers

2. Seize the weakness of his heart and then stimulate the desire to buy him

3. In private can talk to him about some of his hobbies, and his knowledge of the establishment of the station, through the chat can be closer to the distance between customers.

4. The customer purchase behavior is in the above process can have 50% embodiment, then is the elaboration of our products, do not always say that our products are so good, so that customers feel you are fooling him, is to cheat also have Zhao Benshan that the spirit, really let him feel that he really met the noble.

5. The behavior has then is the post-sale some services, must at any time voluntarily return a visit the customer, like that lets him feel you really is concerned his interest, this is maintains the old customer, from him also may bring many customers to us.

Then formed a very big marketing chain, marketing chain is not large, this is we are very familiar with the geometric multiplier. I hope that we can make good use of this geometric multiplier, seize his characteristics to get more returns!

Hope everybody many reviews, the common study, creates the value together!

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