Summarizing several promotion methods commonly used in enterprise websites

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Actually do Enterprise's website, especially the hot industry, is also a more difficult thing, like the 234 building materials Network This site, founded so far to me to take over, I looked at the flow statistics and related information, May when the company name is not ranked in the top 50, now the results are: The site's PR has been to 6, Individual page also has 5 or 4, search "Building materials" keyword can do not promote third place, the top two is industry website "Hui Cong Net", can't compare with them. But say a let everybody also do not believe, even ranked third, every day through search engine access IP also just broke through 220. I estimate that most of the traffic is hijacked by the rankings of Baidu, so I also realize a road, do enterprises must not rely on labor-intensive to make money, must have their own products, around the actual product advertising than you to promote the development of an industry to be relaxed and more purposeful.

Now share with you how I have this site from 0 to do PR6, and how to make the Enterprise station ranked more forward.

1th: The most important domain choice

You can see my domain name minute 234 The building material net www.fm234.com is a very long domain name, I was also very disgusted at the beginning, think it is a very difficult to remember the domain name, and even once wanted to register a good name for the phone number of names, but who can think, is this domain name, So that my PR can be so quickly elevated, will not let people think is a corporate website, more like an industry station, so I do seo about one months or so, one day, I suddenly found that my site's PR is already 6. But at the same time I also found that the PR in Google's weight in the position is not small, although the original intention of SEO from me to do is actually starting from Google, but the actual results to now look, every day through Baidu on the IP than Google to 5 times times higher.

There are several reasons for my own consideration:

1, my customer base are primary netizens, Baidu's local publicity than Google better.

2, Baidu's Chinese search in some common words is indeed stronger than Google.

3, I estimate due to the intervention of Baidu rankings, Baidu company must have a large number of people involved in the search for human work.

4, Google's strengths in the primary users of the non-semantic keyword search to do than Baidu strong (for example, Google for the long tail keyword search success rate than Baidu), why do you say this, I recently in the other professional station, the current main source of traffic is Google, and Baidu does not seem to include, The source of IP Google is about 5 times times the Baidu, the station did less than one months. I did not do too much SEO work, just submit the content on time every day, do a few friendship links exchange. The experience of this website is also described in another article.

Experience: Meaningful domain name than meaningless good, word or whole spell can, of course, the prerequisite is that you do not want to do portal site, the portal or choose a short word. I remember a more than 40-Year-old boss once said to me, I read the news online only to Tom, you know why, because Tom good remember, what Sina, Sohu, I can't remember.

2nd: Keyword Optimization

SEO does not do keyword density optimization, that is not done, the optimization of the rules I guess everyone is very clear, if you do not know how to do, very simple way, search you want to do the keyword, look at the top of the first few HTML code is how to write, copy, slowly study, this aspect of the tutorial too much, do not say more, Especially need to mention is about the image of the Alt optimization must be done, effective, believe me right.

Experience: In Google keyword tool or Baidu tools to spend time to find the keyword to do, in the normal way to optimize the keyword, do not forget the image keyword, need to remind you not too often try some keyword optimization,

SEO is not immediately see the effect, this depends on Baidu or Google how long time to update your snapshot. My own website experience is: Spend 4 days in a week to learn to include keywords, organize keywords, optimize keywords, etc., spend 1-2 days to upload and do some related work outside the chain, wait until 5-10 days, to see the results.

3rd: The power of the outer chain

From my experience now, the strength of the outside chain is still the most important force in the top, because of my website PR is relatively high, but I did not and the same trade website to link, I estimate is because the professional website is the company operation, I also sent emails to some professional website, no response. So I just called on a few of my website friends, and I exchanged links, the effect does not know how many, but certainly there is, because some visits I fm234.com is from their website flow.

With regard to other outer chains, I do not like some so-called seoer so shameless, up to now, the top of the list of Google's building materials is still the front of those crazy outside the chain of results, they are in the forum or can leave a message or paste the HTML code of the site or blog constantly send spam information, through the link:***. COM a website that links to him there are hundreds, though very effective, but I think the search engines will sooner or later punish these sites.

My way is mainly in the industry's website registration Some company information, paste some company introduction and product introduction, such as Eight commandments, 58.com are still very effective, and adhere to a period of time, will certainly be rewarded

Experience: Outside the chain is important quality rather than quantity, and then to the Internet to add some junk information.

4th: Do Enterprise Station blog can not be ignored

At the beginning of the July 2009, I set up a company blog, because this building materials site is not the function of PHP, I can not install CMS, so update some of the company news class things very troublesome, I will not do art things, so the tricky in Baidu registered a blog, Arrange to update the company every day the printing of some products, all content is original, from the spatial statistics of Baidu, there are some traffic, so up to now, this blog's homepage PR has risen to 5. Here is a trick, as far as possible every article to do some backlinks to the official website of the Enterprise, the official website, but also as much as possible to link some blog. Here personally recommend 619 Bo before and he made a connection can be more than 500 per day IP effect is good.

Experience: Pay attention to the long-term, the lofty, do not because of the high level of the confusion, compared to SEO is actually a long lasting work. And do SEO can also think of many companies operating some direction and long-term development problems.

Summing up the 2 months of SEO effort, I use the following words to summarize:

Persistence, Patience, carefulness

Rigorous, professional and efficient

I hope everyone will share!