Summarizing the characteristics of four kinds of website promotion methods

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With the rapid development of China's interconnection, the current marketing model has changed in essence, and the past in the street hair leaflets are different, now many companies to see the huge business opportunities of the Internet, but also aware of the network of this huge platform for the promotion of efficiency, so have set up their own corporate website, to do a website marketing promotion.

But in doing web marketing, they are thinking about a problem, that is, what kind of marketing methods for their own to choose what kind of marketing methods. Here, I would like to summarize the current network of the four most common marketing methods to see what they have characteristics:

First, the question and answer platform promotion

A lot of people have not know things, will go to some questions and answers platform to search the answer, the general question and answer platform has Baidu know, Tianya question and answer, search and ask, and so on, mainly by questions and answers of the model, the title and answer content are relatively few.

Here, we will stand on the user's point of view to promote, as far as possible in the user's language to ask questions and answers, and refer to the site's name and URL to answer.

II. Promotion of the Forum

Each major website has its own forum, and the coverage of these forums is quite large, and even can be refined to a certain line to a certain area, but their use is not very strong, often appear to be deleted stickers and accounts and other things, in doing the promotion should always pay attention to the attack of competitors.

In general, the main role of forum promotion is to promote their brand awareness and let people know or understand the existence of your brand.

Third, classified information website promotion

This classification of information on the site has another name, called "Classified information advertising site." In all of the promotion methods, only this kind of website can publish the information directly, also it is different with other methods of the most famous place. Publishing can stand on the point of view, directly publish their own ads, the regional can be accurate to the city level.

Iv. Blog Promotion

Blog is in addition to the forum outside the largest coverage area, but also more operational, you can from the enterprise, users and other angles to carry out their own promotion and publicity, and can do links. Of course, can also use micro Bo to do the promotion, the appropriate release of some soft paper and enterprise content.

There are many ways to promote a website, we do not confine ourselves to one method, in the selection of promotional methods, we must fully understand the content of the site promotion, and then according to their own situation to choose their own promotion methods, in the early days of the selection can be small batch of testing, look at the effect, If the effect is good can be promoted.

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