Summarizing the experience of search engine's collection

The search engine is the essential function of the website for "The convenience of the user using the website", and it is also "an effective tool to study the user behavior of the website". Efficient site search allows users to quickly and accurately find the target information, so as to more effectively promote the sale of products/services, and through the site visitor search behavior in-depth analysis of the further development of more effective network marketing strategy is of great value.

1, from the Network marketing environment, search engine marketing environment development for the promotion of network marketing plays a pivotal role

2, from the effect of marketing to see, many companies can use Network marketing is the use of search engine marketing

3, on the search engine marketing itself, he does not represent network marketing, he is only in the network marketing concept of network promotion has important significance

In the early days of search engine development, many are as technology providers for other sites to provide search services, the site paid to search engines. Later, with the bursting of the dotcom bubble in 2001, most of them turned to bidding rankings.

Now the mainstream business model of search engines (Baidu's bidding rankings, Google's AdWords) are placed in the search results page ads, through the user's click to charge advertisers. This pattern was first Pimco by Bill Gross. He founded Goto Company in June 1998 (renamed Overture in September 2001), implemented this model with great success and applied for a patent. This model has two features, one is Pay-per-click (Pay per click), the user does not click the advertisers do not have to pay. The second is the bidding order, according to the advertisers to pay the number of arrangements results. October 2001, Google launched AdWords, but also the use of Pay-per-click and Auction methods. In 2002, Overture sued Google for violating its patent. August 2004, and Yahoo! (Yahoo! Overture was settled in July 2003 to pay a settlement fee of 2.7 million common shares (less than 300 million U.S. dollars).

See a lot of people have written a day of Baidu included in the article, it attracted me to see, in fact, opened later will not see anything. In my opinion, the collection of speed also depends on the timing. For example, when the release of the site coincided with Baidu Update, this included of course will soon.

Baidu included slowly is well-known, maybe he is to visit a new station for a period of time, the specific is not the reason is unknown. By comparison, Google is more quickly indexed, and it may be quicker to add a sitemap. And Yahoo seems not strict, under normal circumstances, the speed and quantity are the best. However, we can also try to stimulate the search engine, may be included faster.

First of all, Baidu, of course, their own station must have a substantial content. Can try to apply for one or two Baidu account, a specially used in post bar, others have questions to ask, you can carefully answer for them, and then do a link, so will not be regarded as advertising. Also know inside, also can often go, no problem, also can ask their own questions. Baidu's Hi space is also a good way. You can copy the content of your website appropriately to the space, it is best to add some things in it, put some of their own links, after all, the space is Baidu's own, when the search for a keyword, space content should be on the front bar (I think, do not know right), because I am in Baidu search pictures, There are a lot of Baidu from the space to come, so I also put their usual star pictures uploaded to space (of course, the name of the picture must be changed, can not be casual name, or spiders do not know you upload the picture is who AH).

Concrete This method has no effect, still need time proof AH. Finally, there is a Baidu search hidden, usually nothing, you can casually add some of their own site content to Baidu Search and hide, whether or not used, put up to say, but I think it is useful. My new station-programmer (http://www.bczhe.cn) is using these methods. Spent about 10 days or so time, finally in today's query to see a collection, but look at the snapshot is like December 26. I don't know why.