Summary and thinking of local automobile website operation

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Since 09 we have been involved in the operation of local car website, in the continuous development of the market and competition, we are still holding on. In fact, 08 years we are optimistic about the car network media this piece of cake, that the car network media is the future development of the automotive industry, a trend, a necessity. With the maturity of the market in these years, the national portal and the vertical operation of the National Car website have promoted the development of the market. These four years in a twinkling of an eye, in this 2013-year early recall of their own entrepreneurial scene quite a bit of emotion, here to summarize the development of several years, and we share learning.

From IDC to the local car website

In doing the local station before I have been doing IDC, it is the IDC big shuffle that year to the website operation, selected car industry, at that time to look for the market will be very good in the future. This is the belief that began the operation of the Zibo Automotive Network (www.zbcars.com). Initially just know to recruit two people began to run the market, but do not know how to run, in the Zibo area of the car dealers ran a lap, still do not know how to charge. Through the late to know if the car to invest money, it must have brand publicity. The original brand publicity from that moment began, in order to let more dealers know us! In the early March 2009 did the first car purchase, at that time the customers are from the QQ group and friends introduced more than 30 car buyers, remember at that time even the bus is a friend to free out. But the number of the group is not much also around the local car around a circle all know, the result also sold 3 units, of course, is the intention to order cars, this group purchase for the late hundred people group buy laid a good foundation for their team to establish a good faith.

Brand Promotion is necessary

With a group buying experience, gradually began more and more large group buying, and gradually made some regular group buying, weekly car group. Unique characteristics of their own car-car groups, private car cars, large personnel carriers and so on. With these basics, the 2010 video just when the fire, we have made the ideal of their own characteristics of the column Xiao Li said car, for the later brand laid a good foundation. One of the more important is to work with the local large auto show as a strategic partner. During the exhibition to build their own brand booth, on-site interviews and live video has become the exhibition two points, from these several brands gradually set up, influence is gradually expanding.

The core team is the fundamental

With the continuous development of the business and market competition, the team is the fundamental operation. Marketing and technology is the core of development, the development process must establish their own core team. The core of the enterprise is talent.

Activity is a sharp weapon

Group buying development gradually formed a routine, the formation of package system. The activity is the advantage of the local station, so the activity is necessary. Activities are divided into online activities and online activities under the combination of two. Online activities mainly for the car friend interaction and increase the stickiness of the website, followed by the line under the online activities for the dealership 4s shop Interactive thematic activities.

Regional Auto Show to follow

Activities at the same time to follow up an important project is the auto show, do the local station the main point is the local characteristics, local advantages, and local resources combined with the exchange of regular auto show.

Website functional usability is the core

The market matures and the national website enters and competes, the effect and the practical thing more and more needs to keep pace with the times, especially in the car friend and buys the intention crowd to need to do the foot article, for this reason we made the Zibo Automobile Network simulation examination system, has developed two kinds of Web Edition and the app Why do this, because if you want to buy a car to learn the car first, learn the car must first Test, grasp the resources, to provide users with more services. Second, the collation of local practical tools and Zibo online DMV related content and so on.

With the continuous development of the business and the continuous expansion of the team, has now gradually summed up a more complete network operation plan, the scale from the Zibo area extended to the surrounding, established the Dongying Automobile Network, Binzhou Automobile Network, Laiwu automobile Network and the province of Tangshan automobile network. We are in constant efforts to adhere to, we are also constantly developing and growing. Above is oneself these several years summary several experience and everybody share, hoped can be helpful to everybody.

Source: Zibo Auto Network Name: Private Tencent Weibo: T.qq.com/zbcars