Summary: How to judge the Ease of keyword optimization

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A lot of friends in the SEO optimization process, do not judge the keyword optimization is difficult to the extent of the case to edit the keyword, this time will make their work very hard and can not get any traffic. Web site can not continue to get traffic, then the site any work is useless, so, how to judge the difficulty of keyword optimization has become a very important job.

In fact, we all know, SEO is to optimize the role of keywords, whether the core keywords or long tail keywords, are to be considered and combined with their own site characteristics and technology, editing ability.

Let me give you one example:

For example, we do the core keywords are: Dalian website construction. If you want to change the keywords into web site construction is it OK? Yes, but it is very difficult to line up on the homepage, why? Because of the strength of their own body and the frequency of updates to the site and other comprehensive considerations. So the enemy will win.

So how to do the enemy win? It is necessary to master the ability to determine the difficulty of keyword optimization.

How difficult is it to Judge keyword optimization?

First, the core keyword confirmation. Core keywords represent a website's main traffic, who want to have the largest flow of keywords. Select a few core keywords to choose from, and understand your business scope, if the scope of business is not reached, try not to choose the lack of regional keywords.

Second, long tail keyword confirmation. In general, the site in the initial optimization to set a keyword thesaurus, from the core keywords to long tail keywords. After we have identified these keywords, we need to optimize the content and the chain around the thesaurus, starting with the long tail keyword. Because the long tail keyword is easier, through the long tail keyword weight accumulation core keyword weight, this is the long-term.

Third, Baidu Index. Baidu Index is a reflection of the number of times a keyword is searched every day, the higher the index, the greater the amount of search, it is difficult to degree the more difficult.

Four, Baidu included quantity. Baidu included a quantity reflects a keyword included in the number of Baidu pages, the higher the order of magnitude, then prove the hot keyword, and even the long tail keyword is also more difficult to do.

Chapter Five, homepage website. The number of home pages determines the difficulty of keyword optimization. If the home page even the first three pages are the homepage of the site, such difficulty is more difficult; if the home page or the first three pages of the site is a lot of the industry portal so difficult will be greater.

The top ten web analytics. The weight of the top ten Web sites, the number of pages in the page, directory pages, these are all to consider. The higher the weighting the more difficult it is for the site to exceed them, and the easier it is for the directory pages or pages to exceed them.

Seven, Baidu auction site number. The more Baidu auction site, then prove the word hotter, the actual significance is not very big. At this time, many friends will say, bidding more proof that the word search volume is larger, easier to make money ah. But have not considered, when the number of bids, will be the search results page elongated, 10 bidding positions have been made effective search users click, then how many people will click the natural ranking, even if the first, how many people can visit your site?

Consider your website and your capabilities. The core value of a website is enterprise and person. Enterprise Products good, natural good to sell, for example, you are brand site, access to the people naturally more; the factors in the site, the key to determine the keyword, even if your SEO ability is strong, you can not deal with a portal editorial team, so personal ability will never be able to team ability.

Therefore, we in the development of key words, we must start from their own, to understand their own time will effectively hit others. It is important to master the degree of difficulty in judging the optimization of keywords.

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