Summary of advantages and disadvantages of e-commerce Network Marketing promotion method

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Summary of advantages and disadvantages of e-commerce Network Marketing promotion method

(Coyote Network E-commerce Network Marketing Research series of articles)

This article is aimed at the current E-commerce Network Marketing rapid development, an endless range of promotional methods of a summary and discussion, E-commerce Network marketing macro concept combined with micro-operation of the way to summarize and analyze, for the study of E-commerce Network Marketing series of articles.

E-commerce enterprises in today's booming, a large number of traditional industry enterprises, saw the success of Vancl, Jingdong, eager to copy or beyond such a miracle. However, many of them do not understand E-commerce network marketing, or although understand but really too quick, paranoid short-term success of the enterprise, they often spent a lot of money, did not see very good results. Coyote Network's view is: To do a good job E-commerce network marketing is not difficult, as long as the clarity of thinking, the problem will be solved. Today, to talk about E-commerce network marketing several types of common methods and advantages and disadvantages, look forward to helping the development of E-commerce enterprises to organize some clues.

First of all, a serious reminder: the foothold of all sustainable benign business is--is the old customer return, repeat the purchase rate, the customer lifetime value (Note: The Word-of-mouth of the return and the old customer is the guarantee that the sales and the profit continues to increase), today's E-commerce network marketing is to talk about the promotion of the initial preparation and promotion process But how to establish and develop customer's lifetime value, is equally important, remember to remember! I will discuss the topic in a series of future articles. If all your thoughts and actions revolve around the value of your customer's life, you have half the success. (Hyena network reminder: Do not understand the meaning of this sentence friends, Baidu Encyclopedia can first understand ' what is customer lifetime value ': http://baike.baidu.com/view/1172969.html)

All right, let's get to the point: to complete the online purchase of a commodity, it requires at least some sufficient and necessary conditions:

"A" the netizen has sufficient interest and the demand to your commodity;

"B" Your site in the eyes of the netizen has a certain reputation;--Will you fill out your personal data on the website you haven't heard of?

"C" The Netizen wired on the payment means or goods to pay online shopping experience;

The "E" shopping process and experience is good enough;-it's nonsense, but it's really important. Basically, to meet the above points, once online sales have a 90% chance of success.

The above points, a, B is Wei Gong, Yinggong, to see if you can accurately launch, whether it can effectively in the eyes of the target users to build brand. Once the operation is not good, it will cause huge waste, if the budget is not sufficient will also cause late blood supply insufficiency, affect the implementation of the overall plan. Therefore, these 2 steps are not allowed to fail, we must have a scientific layout, adequate investment in order to produce the desired effect.

On the Internet popular and practical E-commerce network marketing means, there are several ideas, we look at their advantages and disadvantages:

"1" Traditional news portal bombing--disadvantages: high cost, difficult to continue advantages: wide coverage, poor accuracy

"2" Industry vertical portal hard--disadvantage: high cost, difficult to continue the advantages: high precision, covering medium

"3" to launch a large number of search advertising--disadvantages: high cost, competitive density, buyer comparison and choice, maintenance and management of complex advantages: accurate, in line with the timely needs of netizens

"4" Use the Alliance website to launch the long tail click ADS-Disadvantages: Serious cheating, the quantity does not come from the advantages: low cost, covering a wide

"5" Use the website Alliance to put the long tail CPS advertisement--disadvantage: few websites are willing to accept, coverage speed and breadth is limited. Advantages: Cost controllable

"6" Put the visitors back to the ads--disadvantage: not to search the same as in the short term to see the effect, generally in more than 2 weeks to reflect the value, a bit similar to search engine optimization, take some time to see value. Advantages: For Low-cost brand building, targeting consumers to improve sales conversion rate and sales have a significant effect. The term ' visitor retrieve ' should be very new to domestic enterprises, but abroad has been very popular, and most of the foreign portals and media also support the visitors back to the advertising logic, for advertisers to provide a very good ROI return, due to the strong status of domestic first-class media, in addition to hard and CPM charging methods, always refused to provide better quality , more reasonable method of advertising charges, and the second-rate media lacks enough ability and awareness to provide visitors to retrieve advertising services, so the visitor back ads have not arisen in the country. (the basic logic of visitor recovery is this: companies spend a lot of money on the line or offline to bring consumers to their site, but 98% of visitors to the site, did not produce registration, consultation or purchase, they left.) If you can specifically target this segment of the population, in the different time and the website, carries on the second, third, four, the nth time to carry on the advertisement, keeps reminding them, and carries on the special promotion to these visitors (differs from the website regular sale price), has the opportunity to bring the good sale transformation-- Because these visitors to your product has shown great interest, is the company's real potential customers! Of course in brand building, its biggest role is: easy, very low cost to your target customers think you have a brand, because your potential customers will be in different network media often see your ads! We mentioned before: only netizens believe that your site has a brand, will have a sense of trust, will submit his personal privacy information, will have the opportunity to buy your goods.

"7" set up their own advertising alliances-disadvantages: technology, management, promotion, settlement of a wide range of things, and the initial investment will not immediately see the effect, not suitable for early use of the project, nor suitable for small and medium-sized E-commerce enterprises to use. Advantages: If there is strong, strong, strong 、... The strength, can through the Alliance marketing Way, controls the marketing cost.

"8" for community word-of-mouth, viral transmission-advantages: Medium cost, faster transmission. Disadvantage: Once the competitor discovers and attacks in the community, it is difficult to end, bad luck, but also by the low moral level of word-of-mouth companies, let you continue to throw money inside. The view of the Hyena network is: True gold always shines, on the Internet, as long as you do a good product and services, and then provide users with good communication methods and the appropriate benefits of the stimulation, there will be excellent communication results, this is the best Word-of-mouth marketing, and the final cost is also the lowest. The front-end too much artificial packaging of viral marketing is likely to cause explosion, but also has a greater risk factor, even if the operation should be careful.

"9" in Taobao Mall--advantages: can quickly gather large flow, quickly solve the layout of online shop, sales, management and so on most enterprises are unfamiliar with the problem of the shortcomings: for small and medium-sized enterprises, if you do not have a brand, traffic is not necessarily large sales; For the brand enterprises, with the number of Taobao mall merchants more and more, Your traffic is bound to drop or divert, eventually you have to pay Taobao expensive promotional costs, not only sales decline, profits will also be affected. Coyote Network View is: Enterprises want to do e-commerce, must establish their own independent shop, otherwise the ultimate injury is their own. This is already a precedent abroad, the largest toy enterprise in the world, began to cooperate with Amazon began to sell toys online, helping the Amazon to cultivate a large number of users to buy toys on the internet, but also attracted a lot of companies can provide cheaper toys, and their annual hundreds of millions of U.S. dollars in cooperation costs, do not make ends meet, Had to litigate with Amazon, asked Amazon compensation for 750 million U.S. dollars, and eventually opened a separate shop. In foreign countries have strict commercial law protection, but in the domestic business environment, I am afraid can only swallow bitter fruit.

The above mentioned a few of the necessary requirements of the online purchase D, e are internal strength, as long as in the website design, layout, product development and other aspects of management and grasp, it is possible, is a controllable factor. Smart managers can completely copy the current success of the leading enterprise of every page element, first take the following tactics, avoid the wrong, but also reduce the cost of the design, and other enterprises to shun the business, and then innovate, so that can focus more on product development and user needs, Bi Jing in today's China, No matter how powerful the leading business is, it is not enough to monopolize all buyers.

The above summary of E-commerce Network marketing means of promotion, different e-commerce enterprises can refer to their own situation, in different stages of the use of different methods, the article refers to the 6th-visitors find ads, currently in China has advertising service providers, has served a lot of well-known enterprises, the effect is good, now is the beginning of the stage, Fees are also very cheap, search on the Internet "visitors find" can be found, to the home point ' start advertising '. Here is a discount code (14666Q6MBPYVS2X), as long as the use of this discount code registration, you can experience a 3-day free visitors to find advertising services, if the experience after the recognition of this form, can be based on the original fee relief ￥ 200 Yuan open account, open an account can also use 1 months of advertising. This coupon is only allowed to be used 100 times, the same site and the enterprise only allowed to use 1 times. If more than 100 enterprises are used, it will automatically void. The friend who is interested in this advertisement service, can be quicker and faster, the discount code only this one.

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