Summary of common operation methods of microblog marketing

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Now microblogging marketing is very popular, there are many theories and books about microblogging marketing, such as Du Zijian's "micro-force boundless", refers to the soft yarn of "micro-bo marketing a pass" and so on, told a lot of stories, put forward a lot of theories, tell us a lot should do and should not do things. So how do you do it when you're doing it? After practice, summed up a number of operating methods, hoping to be able to help the microblog marketing colleagues.

1, micro-BO marketing initially to micro-blog positioning, no positioning of micro-blog marketing is like drizzle, you can slowly moisten the earth, but may never meet the peak of marketing. To micro-bo marketing positioning, find the right to pry the Earth's fulcrum, in order to achieve success.

2, with micro-blog content sharing, according to the positioning of micro-blog marketing, through micro-blog, to share high-quality content related to the topic, you can gradually establish micro-bo in the audience groups of influence, sharing is one of the important means of micro-blog marketing. The meager content divides into: text, picture, video, music, document these aspects, through these several aspects of a highly unified combination, the creation of high-quality content, can be a good foundation for micro-blog marketing.

3, the development of a perfect micro-Bo interactive program, Interaction is the basic micro-Bo marketing, but also the essence of micro-bo marketing is essential. The production of an executable micro-blog Marketing interactive strategy plan, is the micro-Bo marketing is essential, all things in advance, not the waste of the.

4, through the micro-BO data analysis tools, analysis of micro-blog data, grasp the trend of micro-blog marketing.

5, the establishment of micro-BO public opinion guidance plan, micro-bo because of civilian, interactive and fragmented transmission characteristics, has developed into one of China's most influential mainstream media. Micro-Bo Marketing the Soul is "public opinion guidance", through the public opinion to guide the micro-BO, in accordance with the micro-Bo marketing Plan of the steps of micro-blog marketing, can arouse concern, achieve micro-bo marketing results.

6, with micro-blog to do event marketing, such as Sister Fengjie, Angel Sisters, and Jiuzhaigou, and so are the product of the event marketing, Micro Bo is now one of the most popular social media, through micro-blog to do event marketing, will be able to achieve unexpected results.

7, as appropriate to do zombie powder and zombie forwarding comments, "Zombie Powder and Zombie Forwarding review" this matter is now a lot of marketing people despise things, think not a gentleman, then from the human aspect, we should not do this thing? Whether it's the "herd effect" or the "snobbery" of people, It is worthwhile to do it in some ways.

8, as appropriate, "three vulgar marketing", some time ago Guo was named "Three vulgar artists", small Shenyang by many people called "three vulgar artists", not many examples, then we do Micro Bo marketing can also try "three vulgar marketing"? Many people will say that "three customs" will destroy the brand image. I believe that only those unreasonable marketing will destroy the brand image.

9, as appropriate, micro-broad forward and raise micro-broad, large forwarding is now very hot microblogging marketing means, some people even the large forwarding as a magic weapon. In other words, Du Zijian's large forwarding and large size is the capital that makes the company expand rapidly to more than 500 people. So in the right circumstances, you can try the large forwarding, and gradually cultivate their own micro-bo to become a micro-broad.

10, reasonable use of micro-bo time to send tools, the use of people said the use of mass tools is not good, my view is sometimes can be used, such as regular broadcast, or unattended in the case of sharing high-quality content.

Micro-BO marketing commonly used techniques are these, interested students can try each one, slowly summed up and learn.

Author: www.ndyard.cn, reprint use please keep the source.