Summary of IBM SEO experts ' classic comments

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Google and META tags
Google does not completely ignore meta tags. If, for some reason, the spider fails to extract the information it needs to display your site in the SERP list, it extracts the text from the meta description tag. But the best solution is to have a good presentation on the visible page. Your actual visitors will appreciate that as well.

Line of sight tracking and search behavior
The Enquiro Eye Tracking research project examined how people looked at search results, further demonstrating that users would view search results and Web pages from the top left corner, also known as the Golden Triangle (Golden Triangle).

Correct SEO
Getting the first place in SERP is not the goal of SEO. SEO's goal is to use reasonable content to attract potential users to visit the site, which must be consistent with the keywords users use to search. Search engines are just tools for reaching audiences; high rankings are not the ultimate goal, but the first step.

Search engine rankings optimization and statistics
If you do not want to do your own search engine nominations and statistics, you can ask the site responsible for statistics page visits and search engine ranking optimization. You should examine the current statistics to determine the direction of your SEO efforts and establish a benchmark to measure the success of the optimization effort. SEO experts believe that about 30% of the site traffic should be from the search engine. This number is different depending on the type of Web site you are optimizing.

PageRank Rankings
You can only partially trust Google PageRank, which is displayed in Google Toolbar, because unruly black hat SEO experts initially used it as a basis for trading links. In order to deal with this situation, Google no longer frequently update PageRank, now it can only as an inaccurate indicator. The main problem you may encounter with PageRank is a page link with a gray stripe-pages that are not indexed by Google.