Summary of keywords in SEO

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

I have just contacted the website optimization when I often heard the key words. I didn't know what the keyword was. I guess I have friends like that, right? Then I will summarize some common questions about the keywords.

First we need to know what the keyword is.

In the search engine industry, the so-called keyword, English is keyword, is to want visitors to understand the product, service or company and other content names.

Knowing the concept of the keyword, let's take a look at other questions about keywords

One, the distribution of keywords and optimization is related?

Keyword distribution refers to the location of these keywords on the Web page. This position can be a title tag, link, headings, text body, or any place where text appears. Title tag is the best place to place the most important search keywords for a Web page. In the title tag, the layout of keywords is very important. The most important keywords should be placed at the beginning of the title tag of the page. If you put all the keywords, then there is the risk of creating keyword stuffing (keywordstuffing) in the title tag. Never use any keyword in the title tag more than three times. To prevent the triggering of keyword stuffing filters (keyword stuffing filter), it is safer to appear up to two times.

Second, the density of keywords on the site rankings have an impact?

Keyword density refers to the ratio of the number of keywords used on the page to the total word count of the page being discussed. Keyword density is one of the search algorithms for many search engines, including Google, Yahoo, and MSN. Each search engine has a different mathematical formula for keyword density, and keyword density allows you to get a higher ranking position. In terms of the degree of density of keywords allowed before the imposition of penalties, different search engines also have different allowable levels. Therefore, for different search engines, the density of keywords to the ranking of the impact is also different.

Third, what is the keyword stack?

Keyword stuffing (keyword stuffing) refers to placing keywords very intensively in a Web page. Generally speaking, if the keyword appears too frequently, it will cover the other content of the page. If the keyword stack may lead to Google to the site down the right, my site http://www.zzygg.com.cn/in the beginning of the line, in the first page of a large number of keyword stuffing, GG just started did not find, but not three days, the site's ranking is no shadow, While overuse of keywords may trigger Google's filter, the more serious problem is the potential loss of access traffic due to difficult content reading. If a searcher finds that there are keywords everywhere on a page, it is almost impossible for him to stay on this page and not be able to turn into a paying customer. Therefore the loss caused by the keyword piling is twofold.

Iv. What are the common forms of keyword piling?

Many keywords fill in the Web page information will form keyword stack (Keyword stuffing). This kind of Web page looks more like a series of keywords than anything else. Another form of keyword piling is to fill in the title tag of the page as many times as possible with keywords or keywords. Search engines often reduce the search rankings for such pages or ignore them altogether. Both of these results are not good for the site. The keyword-Piling bridge page (doorway pages) or the Invisible page (cloaked pages) is not only an example of overuse of keywords, but also a factor of punishment for one's own reasons. Frequent use of the same link anchor text in all import links (inbound links) is also seen as a form of keyword piling.

The above is what I summed up, although not a lot is not very good, but I still hope to be able to help the novice.