Summary of nine mistakes in the optimization of hospital website

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Now many hospital sites are starting to value the importance of optimization, notice that the return of the network to them is very considerable, but most hospitals just know some simple optimization, such as updating the content of the site is not aware of the original update, the site's flash and pictures too much, resulting in a slow opening of the site, In fact, the hospital website can be based on the specific circumstances of the hospital, making suitable for the hospital site, so as to better publicize the hospital.

In order to some new people in the optimization of the hospital website can avoid mistakes, I specifically cite a few aspects.

1. No keyword analysis

Analysis of keywords is a very important link, if the keyword selection error, will cause the site's overall situation is seriously affected. For example, will lead to the site's ranking has been not very good, input and income is not in contrast, resulting in these phenomena is the choice of keyword problems.

2. Frequent changes to page title

Title is a very important place, each do the optimization of the staff did not know the title on a site important, your title settings can also lead to bad rankings, the site has been one of the reasons not to go. In fact, search engines rely on the title tag to cut words, to establish the index, this is the most original stage of the search engine rankings of the core point, is the search engine in technology has been the rapid development of the title of the rely on or progressive user experience a key point, the regular change of title, Search engines will be rigged to cheat, so change the title to be prudent.

3. Collect a large number of articles

Now the site found a very serious misunderstanding, many people like to collect a lot of other people's articles, in fact, this approach is very unwise to choose, in the Internet, highly repetitive articles, search engines will not give a good ranking, a large number of collection of articles on the whole station also has a considerable negative impact. Website construction After collecting a lot of articles, there is no real content of their own, to the user brought bad browsing experience, to the search engine left a bad impression, but also to the search engine optimization has brought a lot of risk. Finally caused the site to be down right, or even direct k off.

4. Website production pursuit of Beauty

Hospital leaders blindly pursue the beauty of the site, the atmosphere, good-looking, beautiful, these are the hospital management staff vulgar performance. Simple and clear page can give users a good visual experience, a large number of use of pictures, too much of the flash caused the page volume is too large, slow loading speed, so that the usefulness of the site is greatly reduced; navigation using pictures as a link, search engine difficult to identify the structure of the site.

5. A large number of duplicate page titles

Each title and a person's name, have their own name, the title is the same, title equivalent to the name of the Web page, keywords is relatively page "features", Deion is the description of the Web page. Website optimization to help the search engine to distinguish between any two Web pages, reduce the similarity of the page.

6.JS and I

JS and I in the course of the development of the Internet, mostly as a network advertising situation exists, most of the advertising governance is through JS and I for governance. Although the Web technology now can make advertising as a supplement to the content of the web, but too many ads will also give users browsing page content caused interference. The search engine to JS and I inside the content or not to "consider", the useful information in JS became useless information, a large number of JS and I will be thought that the page placed too much advertising.

7. Multiple sites link to each other

The homepage of the website is the highest weight, is also the keyword easiest to get ranked, most of the webmaster are placed in the home page a large number of popular keywords, because the home page location is limited, far less than the demand for many key words, many webmaster have done a lot of satellite station, will be part of the popular This is a kind of jamming search engine ranking behavior, search engine also has taken certain measures to such behavior, for example: Lengthen new station's ranking time, to the new website carries on the sandbox processing, through the information gathering analysis, will the station group website Carry on certain punishment processing.

8. The article frequently deletes causes the massive dead link

Hospital internal governance, often delete some site columns, articles, etc., deleted pages will produce a large number of dead links. Hospital website to do 404 error page settings, delete the page as far as possible to save the page, in the original page to make changes, delete after the site to do a good job of updating the page. Ensure that there is no dead link is the most important work, so that the search engine feel that your site is very few problems, so that your site has been close to success.

9. Lack of lead links

Many do the same optimization of the promotion of people do not know the importance of links to the site, took over a lot of hospital site optimization work, most sites are included in the topic, check it is not difficult to find, many are missing the link. The internet, the relationship between Web pages and Web pages through links to establish, if the site and no links outside, no contact has become an island-type site, search engines can not know the existence of the site.

Some of the above enumerated some of the errors in optimization, here for everyone to avoid mistakes in the work, I hope that my experience can help those who are looking for help, will not write down, these already can, I hope you support my work.