Summary of operation experience of local portal website

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

As local residents and those working outside are very interested in knowing what new policy changes are going on in the area, they have emerged as a local gateway to the local network and to friends working in the field. Now many people say that individuals do not have a good local portal development, but with the development of the Internet, network media as the fourth emerging media must have a good future, in reality there are countless examples can prove that personal website can be successfully turned to the operation of the company. Then I will share with you the top ten local portals that I have learned.

One, the government agency type website is our competitor?

There will be local portals, such as telecommunications, newspapers and so on. But these sites do not affect us because these sites are purely governmental in nature, and these sites represent "official", and the main content of these sites is news content. On the other hand, if the government agencies of the site can be quickly all done, then do not solve the problem of information sources? Therefore, we should use their resources to the government departments of various aspects of the information on a platform, users can only log on to our website to understand all aspects of information, and thus our identity can represent not only the official but also the people. But it is best to talk to them before you reprint information about government agencies, they generally will not refuse, because our website as a window of government information, they are generally very welcome.

Second, the site's domain name and site names are not important to match

As long as the content of the site is really, the user experience is high, then your visitors will remember your domain name, and is firmly remembered. Therefore, the site's domain name and site names are not important, do a good job of information and service users is the top priority.

Third, the profit way of local portal

1. Brand value

Create local network media brands, will have commercial value of the channel to rent out, such as tourism, shopping malls and so on. At the same time, make full use of good brand influence, enter the surrounding industries, such as computers, mobile phones, marriage, photography and so on. But in the initial profit of the site is the most difficult, especially local businesses on the network is not clear, so we need to use the method is to pay before the test.

2. Advertising and classification information

This is a very common way of earning money. property and decoration have always been two big cakes.

Four, do the common People's website, does the Government Information window

The local portal is a special website type, one is the coverage is small, the second is the content source is few. A portal must be popular and government support, both indispensable, so the location of the portal should be "to do the People's website, do the Government information window." At the same time, if the website is valuable to the Netizen, also has the popularity and the viscosity, but this kind of flow conversion rate is very high, does what all can obtain the good income.

V. The issue of permission to reprint the news

This news release is a part of the legalization of local portals, which is of great help to the Web site. First of all, we have the right to publish and reprint the news which belongs to the local press, and secondly, our news will be authoritative. Without this permission, the site is likely to be blocked at any time by the news. Because now China's regulation of the Internet has been gradually improved, the record requirements for the site will be more and more high, especially with the news content of the site, so no matter what website to do their best to legalize. We are not doing a website to play, but in doing a career, so our site if the long-term development, then have to have the ability to resist policy risk. And this time the Internet turmoil just reflects the Chinese webmaster's ability to resist policy risk is how fragile.

Six, offline promotion method

1. Organizing events in conjunction with local special festivals

2. Businesses in the event of the time we can provide network coverage support, so that mutual publicity

3. Organize friends to party

Vii. the extent to which the local portal website is suitable for transformation into a corporate operation

When you have more than 8000 IP, the site needs a lot of information to update and need to audit a lot of information, while in the local reputation very good reputation, it should start to consider into the corporate operation.

Whether the local portal site needs to consider SEO

I feel no need to consider SEO, because we need to be effective, high viscous flow. Although the site is appropriate to meet the content of the site SEO is good, but often such SEO brings the flow is not a lot, so can only set some of the most popular keywords, but these keywords and site content and positioning has nothing to do, this will cause users to the site's aversion, the long-term development of the site is not worth the candle. Therefore do not for SEO and picked sesame seeds lost watermelon.

Nine, do not understand technology, not technology, is often the most successful people

A Web site to achieve success, technology is not the most important, technology is only to better meet user needs, to give users a better experience, and how to operate is the most important. We should pay attention to how to do the site to provide users with the services and content, the site to do to be more humane, how to do the site will be profitable, how to do the site to get everyone's reputation!

Ten, as a local portal station webmaster mentality

We will encounter many problems in the operation process, these problems depend on our own to solve, to rely on the impact of the site, but also rely on the webmaster himself to the policy sensitivity. Do not give up the site, you should think about why my site will be closed? And then adjust their own thinking to deal with, and strive for such things not happen. As a local portal station stationmaster also must have a very good mentality, must adjust good psychology at any time. Do the station need to insist, only do a good job content by word of mouth, can promote the development of the website.

Article by Happy Net Earn forum (wz.kl6d.cn) stationmaster original! Reprint please explain source!