Summary of problems needing attention in the construction of enterprise website

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In the Internet developed today, more and more enterprises began to join the army of E-commerce, corporate web site to shape the corporate image, enhance brand value plays an important role. It can be said that the corporate website is a bridge to communicate with potential customers.

In the construction of the website, I found a few points to note:

1, the end of the search, the pursuit of form, do not pay attention to content and customer experience.

The website is the enterprise on the network "The image spokesperson" the website to put the massive animation effect, the massive information accumulation, lets the visitor not to have the very good customer experience, such station to the enterprise image establishment is has the hundred harms and does not have the benefit. So network companies to guide customers, so that our site to respect the visitors, always think how to make customers more convenient to find the information he wants, how to maximize the value of the enterprise Web site, how to enable visitors to become our business customers. I think that if you consider these issues, the corporate web site can play a better effect.

2, the website does not update, becomes "the Dead station"

Although some enterprises also do site, but many sites become furnishings. The website information does not update in time, has not achieved with the enterprise external communication goal. Such a site will not be the role of network marketing.

In fact, we do very little work can be the value of the site to play:

(1) Make search keyword strategy through website optimization. Let more potential customers find you through search engines.

(2) can also login to the industry portal and regional portal to publish enterprise information, leaving the Web site, so that can play a very good publicity effect.

(3) to find a popular forum post, expand the publicity surface.

3, uniform, does not reflect the characteristics of the enterprise

Here not to talk about the use of template Building enterprise station, such a stand, and no good site structure, search engines and customers are not friendly, although the price is cheap, but since the choice of network marketing, if because of saving the cost of building a station, and lose a larger potential customers, it is not worth it. Therefore, it is recommended to find a professional art independent design capability of the network company construction site

4, website interactivity is poor

Website lacks the interactive link, the visitor only passively accepts the information, cannot obtain the customer's demand in time, such enterprise website will lose the latent customer, is the enterprise's big loss. We can carry out the customer service mechanism on the website, for example joins the on-line conversation, the website free hotline and so on the timely communication tool, lets our visitor transform into our customer, lets the website truly realize the network marketing goal.

This article is from Shijiazhuang Ciic Valley Software Technology Co., Ltd. (http://www.zzgsoft.com/)

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