Summary of product design

Wanted to, seems to do products almost also have a few years, basically I was stumbling on this road, stumbled, but somehow, the general direction is still correct, when I have time to sum up, lament unceasingly, and then look at the previous view of the product, and then compare to see today's understanding of the product, I not only lamented their naïve, but now, more is to understand their own ignorance and small, so with a humble heart, continue to study hard, in the product this road to find their own value.

Product responsibility actually contains a lot of things, product design is just one of the responsibilities, and I simply describe my product design on the detour, when I recall my product design career, has gone through three stages:

The first stage: Mechanical translation

The first stage is the stage I just started, the title was the product manager at the time, but it now appears that the position was broken down, more of a demand analyst position, when the job was to collect the requirements of the business unit and then design the appropriate business subsystem to meet their needs, and the workflow was as follows:

Gather Requirements – Design functionality – Project Management – Test online – Collect feedback, two improvements

In this workflow, there is very little to do with user experience related issues, because doing is the backend system, that is, the company's business unit staff use, emphasizing the function is complete, rather than experience the best, at the beginning of this position, I do not even understand the company's business, But receive the demand only know to add a variety of functions to the business system, these projects on the line, by the business department complained that more and more projects, until in this post in the middle and late, to understand the company's entire business system on the importance of product design;

After this product project, design more is as close as possible to the business process of the company, rather than the accumulation of the past, this way, so that the operation of business people will not be in the business process between the different pages to jump, business operations will not be interrupted, this experience, now it seems so simple, At that time to talk about the user experience and will not actually operate me, is no different from the Bo, let me really see the user experience that the dawn.

In understanding these, I gradually understand the real meaning of the user experience, at that time also often to attend some of the industry's party, read the blog, gradually into the internet.

Phase II: Trees, Trees

Later came to Sina, engaged in client product work, is officially entered the internet, with tens of thousands of users to deal with, at that time, I was almost a plunge into the user experience and product design of the sea, the usual product design, more is to consider the user experience, the location of each button, the style of each link, Will consider the user experience in detail, how to operate more convenient, more in line with the user's mental model, at that time, the verbal emphasis on user interviews, pay attention to user feedback, but in fact, more important is the product design, the belief that a product, let users see, and then according to user operating data to be amended, In most of Sina's time, I almost all design products.

This in the early days, the reception is a mature product, so in this product on a number of user experience improvements, through the data can see good results, a great sense of achievement, but with the depth of the work, began to accept a number of new product development design, at this time, The thing that got me confused happened: For the same kind of new products in the market, experience is not good, but in the revision of these experiences to launch our own new products, the user objected to the voice is very large, these appear to be not a first-come problem; some new products, after the introduction, the experience is good, but no one to use, and for new products, The user cares about is the function, the experience seems to be second, in this case, decides the product the function priority to become the most rare thing, at that time saw June that sentence: Decides does not do what, often is more important than decides to do what. It was not until then that I understood the meaning of this sentence.

At that stage, I value the user experience, but for the market, competition products, user demand has been excessive neglect, product design is only in the product design, attention to button placement, link style of these details, but can not jump out to see products, at that time, see a tree, but neglected the industry of this forest.

The third stage: look at the mountains or mountains, see water or water

After the work of Sina, I feel that I have a deeper understanding of the product, the real core of the product is to meet the needs of users, so that users to complete their own goal task, this is the core, which is timely for users, and the user experience, more is icing on the cake.

After doing the product, ask yourself the first question is: What users need to provide what kind of function to meet them, let them complete their goals, this is the first, on the basis of the second to consider the specific design, in the design, to consider how to let users get a better experience.

In this workflow, user research is one of the most important issues, determines the direction of the product, set up the basis of the product, from such a perspective of products, vision has a great openness, and slowly understand some of the experience of bad products can be successful, these products, meet the user's core needs, on this basis, While sacrificing some of the user experience, users are not lost in the range they can accept, and when the product is first entered, it can affect the user's usage habits.

On this basis, see Tencent pay attention to the user's research and feedback, pay attention to find the user's core needs, the user's pain point; Baidu products called product market, product documentation called MRD, the product of prior research attention, and gradually understand and agree to such a provision, secretly thought that this arrangement is correct.

After these detours, I went back to the pursuit of product features to meet the core needs of users, but it is not always a purely add function without considering other situations, this is back to see the mountain or mountain stage

Later work, perhaps the product design will have a deeper perspective, look forward to the summary of that time.