Summary of regional website promotion method

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Throughout the various types of Web sites, or local portal site most of the vitality, but also the most popular method.

Operation of local portals, its fundamental lies in the local, easy to gather contacts, funds and resources; in fact, the return of a word, is to do their most familiar things. Each stationmaster has own one birth place, all has own birth, the growth piece of land, in this piece of land each aspect is oneself most familiar is also easiest gathers the resources. General local webmaster To do the local portal, and Beijing is familiar with the webmaster is generally not to do a little familiar with Shanghai, Wuhan and other places, the reason is that the local resources are wide. Then this article will try to talk about the operation of Jingdezhen jdz.la.

First, analyze the local competitors.

Jingdezhen jdz.la faces 3 major opponents, the first is the network of telecommunications, because the monitoring management is very strict, so the post hair message is not too free and flexible, before there was a Sunshine forum, is very hot, has been declining; the second is a joint website with local newspapers, the primary service of the Government, The interaction is not enough, and the entire website 3, 4 program miscellaneous together, experience is not good, even sometimes in unmanned management state; The third station, the establishment of the station program is relatively new, but newer and slower, promotion is not much.

After analysis, the site is located in a new generation of portal sites, providing various types of integrated services, including information, space, forums, shopping malls and various types of inquiries.

II. Promotion Plan

1, the end of April 09 to complete the framework of the website

2, the end of May 09 to complete the preliminary data filling, a small range of user groups to test the site, and users to add initial original data.

3, 09 June-August Network promotion and offline promotion preparation

4, 09 September-December line under the wide range of promotion

Third, network promotion and offline promotion preparation

1, the Network Promotion Group is responsible for contacting the friendship Connection, the choice buys the high PR high weight link, the Baidu pastes the website link release, the soft article release.

2, offline promotion group work

A, printing 1000 promotional business cards, dedicated to the waiting booth, printed on the following tips:

XXX remind you: Please pay attention to keep good belongings!

XXX remind you: Civilized City civilized people, queuing up to keep order.

Wait a minute

Material Cost: 60 RMB

b, printing 4,000 mouse pad, the city's 50 internet cafes per home 10-40, and other sent computer business;

Material Cost: 2000 RMB

C, related poster production and posting

Real Estate Poster 2, posted in the housing intermediary's dense place

Building Materials Poster 4, posted at local trade Plaza 4 entrances

Travel poster 10, posted at local bus stop, train station and airport

Tutor Poster 30, posted at school entrance

Game poster 100, posted in the major internet cafes

6 Leisure posters, posted in two universities;

Material Cost: 500 RMB

D, contact each organized activity units, for which to do network coverage, such as the recent public security system football match;

E, contact with cultural and educational units for essay competitions;

F, the production of 50 printed on the website of the T-shirt, to staff members and their relatives and friends, stipulating that staff must wear to work, encourage friends and relatives to wear more.

Write so much first, hope can give webmaster a little enlightenment, perhaps new ideas are not much. But you can use it repeatedly. That effect is inevitable.

This article from Jingdezhen jdz.la, reproduced please specify. Thank you!