Summary of relationship between website optimization and bidding ranking

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Many people think that SEO optimization and competitive ranking is the opposite of the relationship, that did not have to do the bidding rankings optimization, or think that the optimization does not have to do the bidding rankings, in fact, these views are one-sided, we believe that the two should be complementary and complementary relationship.

First, the competitive ranking complements the natural rankings of the shortage, such as: Baidu search engine, even if your optimization is good, the best ranking is also the 11th place, because the front 10 are bidding position (relatively popular words), the 11th position is difficult to be a large number of users click to visit, around customers often have, But the goods than 11 of customers are less, therefore, competitive rankings make up for the deficiency of SEO.

Second, the bidding rankings only for the designated keywords, and SEO site optimization brings the Non-core keywords (long tail word) ranking, such as: some long tail words Baidu can not be completed, but optimized after the ranking will be very good, resulting in site traffic, although this long tail word flow is very small, but many industries long tail words are very many, More than thousands, these long tail Word optimization later with the total flow in a lot of time than the keywords brought about by the flow, this is the long tail theory, and the study found that the search for long tail words of visitors than the search keywords of the visitors to form the probability of sales behavior is much higher.

Third, SEO site optimization is the fundamental goal is to improve the user experience, optimize the content of the site, increase flow conversion rate, enhance the site's corporate visibility, when the bidding rankings bring traffic, we SEO optimization can achieve traffic to the transformation of sales, so as to achieve the ultimate goal of network marketing.

Summary: SEO website optimization and bidding ranking relationship is: The two mutually make up, complementary, easy Water site optimization Studio proposal is, enterprises want to occupy a place in the network market, we must optimize the site SEO, improve user experience, enhance corporate visibility, at the same time, do not ignore the bidding rankings, Become an important keyword search in the top 10 companies. Both use properly, then the network marketing has completed a large part of (relatively most of the industry), do a good job bidding rankings and SEO optimization to truly "Wait for customers"!

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