Summary of search engine content optimization

Ask someone who is new to mobile search engine optimization and they can almost certainly tell you that http://www.aliyun.com/zixun/aggregation/26107.html "> Mobile sites are repetitive content." Worryingly, content with the same two URLs will do the same thing, it is in the traditional search engine optimization and link share splitting and social stakes, making it more difficult either on the page rankings.

In reality, the jump is redirected in December and the user agent redirects all the necessary mobile site rankings ahead of the smartphone search for desktop sites, even the same content in different formats.

Standard label Desktop sites duplicate mobile pages, mobile and desktop pages can enjoy competitive terms. As the small head of auction assistants often say in this column, Google has said elsewhere that it is a different model in mobile search, mobile sites, as the name suggests, duplicate content.

However, there are also problems with repetitive content in mobile search engine optimization that do not exist in traditional or desktop search engine optimization. These issues will be split on the mobile site link equity.

While this may not be a problem with the correct orientation of the mobile duplication, these issues can make your unique mobile URL rankings become more difficult and may result in duplicate mobile URLs being passed to your desktop link equity.

If your mobile site appears with any of these 7 common features, you can have the problem of making your desktop, unique mobile content search less competitive.

1, App Inserts

Many websites promote their mobile apps when search users try to access mobile Web content to their own platform to create pages for users before their homepage.

Some companies solve this problem by pushing the application's pages instead of searching within a single URL. Other mobile Web user experience, it is not good enough to stand beside yourself. If you have to upgrade your mobile applications on your mobile site, it is best not to have different URLs for each platform.

2, carrier number of pages

A few years ago, Google's mobile webmaster guide, they warned that each carrier creates duplicate pages. While the warning is no longer their mobile guide, many companies are still creating concrete content on decks that could weaken link stakes.

If you must create a carrier for the Web page, use the spec tag, or if the page is based on parameters, use Google parameter processing so that Google knows that they are duplicated.

3, the collection of old-style transcoding device repeat

In the initial movement, many companies use solutions like usablenet as a piecemeal solution that allows them to provide some form of mobile content to their users. For a variety of reasons, including search engine optimization, some elected to stop using like usablenet to provide an encoding and build a mobile website inside these companies.

Spec Tag Usablenet offers traditional content that can solve this problem, but it's never easy to do an old supplier contact to get them to implement changes on the site and they no longer generate revenue.

4, other cross domain duplicate

While transcoding mobile content seems to be the most common instance of Cross-domain duplication, there are other cases where the same content will be hosted in two different fields with no spec tags showing which search engines should be promoted.

Similarly, the same content in different domains may indicate reduced access to competitive terms. To represent a specification of the site through the relevant specifications or parameters in Google Webmaster tool processing.

5, advance mobile applications, mobile Web content

Some companies do not own mobile sites, but their mobile apps are not promoted. This strategy has many problems that I have covered in the past columns, but from an SEO perspective it often leads to the inability to contact or share content that creates native applications.

Thus, while companies often repeat content and split-link stakes, this special repetition will not result in any additional links or shares that ultimately might help them in search of competitive terms.

If you are creating a software or mobile network feature that is truly impossible to replicate on a mobile network, create an application by various means. But if you just build a compact version of mobile search users remember your desktop site and access mobile content on the Web first.

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