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I. Interpretation of nouns
Main keywords (core keywords): The home page of the target keywords, the home page title contains words are the main keywords.
Long Tail Keywords: search traffic keywords, after the main keyword expansion of the key words. The feature is longer, can be 2-3 words, even can be a phrase.
Borrowing power keywords: by using the current hot news or brand to promote their own.
Example: Copywriting network
Main words: Copy, copy net, soft wen, soft wen net
Long Tail Keywords: advertising copy How to write, copy planning cases, what is soft, medical soft paper how to write
Borrow the key words: Hua FA Blue Fort First ushered in Taiwan copywriter Li Xinping, QQ dazzle Dance static film copy contest
Ii. Writing requirements
1, an article contains at least 1-4 different core keywords. and contains different long tail keywords 1-5.
or different core keywords 1-4. and contains different borrowing force keywords 1-5.
Keyword total density control in 1%--8%, can not deliberately stack.
If you need to add a link (anchor text) to your writing requirements, follow these rules:
① in the same article, just add a link to the same keyword. For example, a article in a number of "Copy network", just want to add one of the links can be. (links add too much to the user experience, and can easily be judged by search engines as cheating)
② the same article, the different keywords correspond to different links. (if the same keyword corresponding to different links, will affect the user experience, but also easy to let search engines judged as cheating)
③ no linked keyword bold. (bold to emphasize, increase relevance)
2, the title contains keywords (not necessarily the main keyword)
3, the first paragraph must set the keyword, and it is best to set the main keyword. And can not be too long, between 30-100 words.
If the first paragraph can not be forced to join the keyword, give the following tips: the title as the first paragraph, or on the basis of the title to increase the description of the first paragraph content.
4, the article in the body of reasonable place the main keyword, appropriate embedding long tail keyword or borrow force keyword. If the keyword needs to add anchor text, according to the above "1" provisions.
5, Kenu must also set the key words. And can not be too long, between 30-100 words. Summarize the full text.
6, the number of words required: 500 words or more.
The latest research found: If the article 100-300 between the words, even if 100% original, Baidu weight of 3 below the site is not good, add more words to more than 500, the collection rate greatly improved. (words too little, focus is not prominent, the same site article part of the other parts are the same, Baidu will be thought to be repeated pages, not included)
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