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Now more and more people are doing their own website, but many are in the trial stage, they are learning to do the station, or even do not know what optimization, just know to do the station, it is best to cause some websites inexplicably Baidu K off, here to tell those beginners, do a number of stations affect the site, ranking factors.
The first one: server
1, the regional distribution of the server rankings, I have done a lot of tests, the same English keywords, using the same method, always the server in the United States to the first page of the site to the speed, on the domestic server slow, so we have to do English station, we must put abroad.
2, the speed and stability of the server, the server faster, spiders crawl your site when the efficiency is high. Slow, users do not like, search engines do not like. Because the standard of search engine is around the user's hobby. An example of stability can be given. My e-commerce guide has been the first page of Google, the end of 2004, often hackers attack the site is often not open so, there may be many times this situation, Google crawling my site, suddenly the server finished. So my ranking quickly fell, and then adjusted for six months, and then back to the first place, this is very bad.
The content of the second Web site
Here are a few key points to remember:
1, the content of the site to be rich (to write more soft)
2, the original content of the site more (content about a screen around)
3. Use text to express content (format looks better)
Article III: Title and meta design
Title and meta design Principles:
1, each page title and meta tags are different, and to the content of the page to match. This will give the site a better outlook.
2, title and the length of the meta to control reasonable, title design the more concise and clear the better, in the title must add about 2 keywords, as far as possible not more than 25 Chinese characters. Web page description Meta tags should not be more than 100 words, but also to add keywords in it.
Here's a warning to some blind spots:
1, the title of piling up a lot of keywords, this is seriously unreasonable, if you accumulate keywords, others see you over SEO, and the real SEO, optimized after, like no optimization, very reasonable, natural. Each page has a different title and meta tag, and is compatible with the content of the page. This can make the search engine more like.
Fourth: Page layout
This place should pay attention to the following three points
1, the big title to use
2, the text of the keyword with bold or aggravated
3, the page in the picture to add alt note, plus alt annotation of the picture, is a page of important pictures, such as product pictures, star pictures and so on. The modified image in the Web page do not add, add this just to illustrate the content of the picture, because the image search engine users more and more, in Baidu are beyond the MP3 users. Reasonable add the picture explanation, do not accumulate the keyword in the explanation, this point must notice.
Fifth: domain name, filename, url path factor
1, here should be aware of the domain name must be as far as possible keyword, if it is the Chinese station as far as possible is the key words in the pinyin, such as www.123.com this keyword is herpes, this is to make others easier to remember is also to optimize.
2, in the file name also to use pinyin to name, such as syphilis column, then the site is www.123.com/meidu/this is the best, I hope we remember.
3, set the path here as much as possible to set 3 have been, because the search engine generally up to climb 3 has been, not up to 3 have climbed, but the small and medium Web site as much as possible to set 3.
Sixth: navigation structure of the website
1, the navigation structure must be clear and clear
2, hyperlinks to use text links
3, each page should have related links
This is very simple to say, but it is very difficult to do, many of the site rankings are not good, mostly because of the unreasonable navigation structure caused. Reasonable structure layout can affect the degree of ease of a website optimization.
Seventh: the density and distribution of keywords
Keyword density distribution is generally 2%-8%, but it is not absolute, as long as the distribution of the natural keyword can be, do not deliberately add keywords, in order to increase the keyword density. And can do so after the backfire.
It is generally believed that the keyword density in the 3%~5% about the appropriate, do not deliberately pursue the accumulation of keywords, or trigger the keyword stack filter (keyword stuffing filter) Punishment of the consequences.
Generally in title, keyword, description, page headlines, Web text, picture alt note, the bottom of the page hyperlink text here to add the keyword is more appropriate. In a Web page, your keywords can be in a few 6 places reasonable appearance, OK. However, never accumulate keywords.
Eighth: Reverse link factor and PR value
1, Reverse link is a performance of your site good and bad metrics, if the search engine depends on what factors can know your site is good. Now Yahoo's reverse connection query is more accurate. The method is link:http://www.paozhen999.com can be found. When you add backlinks you need to be aware that you don't suddenly add a lot of backlinks to a single time period, which is considered cheating by search engines and put into a sandbox. As long as each day to adhere to a period of time to increase a certain number.
2, now a lot of people are very concerned about the number of PR, in fact, the argument here is, as long as the appropriate, there is no need and what PR high site do link.
Has said a lot, not to the following said, as long as the practice of the above, your website ranking I believe that will soon be able to go up, and even finally reached the home page, I hope that my works can support me a lot, but also hope that those rookie early success.