Summary of several promotion ways of talent website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

First of all, now the talent site has a dime, this sweet cake has been basically divided into large recruitment sites, if you want to grab a piece of cake in the hands of the big powers, you have to take new things out, take out something different from others, so the key is to highlight a "new" word.

Content Structure Section

Now the talent network can be divided into three echelon, 51job, professional union First, Chinahr, 01hr, hr568.com These second, like what 88 talent, Mayflower Talent station third, such as our site on the line to the second echelon. I think the promotion strategy should be like this: Put aside the third echelon, close to the first echelon, pull big and second Echelon gap. Of course, in fact, for the second echelon of the site, each other's market and business is a rare intersection, basically still do each. But now the major talent sites are stereotyped patterns and suites, are small sites copied large sites, itself and no innovation. I think that if we want to kill a way out of the almighty, we must innovate, the most basic from the structure of the site and the section to be innovative. For example, we can highlight a certain section of the main play, such as college recruitment or senior talent recruitment and other columns can be used as the main column to do.

The second is content optimization and operability. For example: Sina blog launched earlier than NetEase blog, and through the Star blog Strategy to promote the popularity of the program so that the same as the Portal 163 blog to take an important strategy is functional simplicity, 163 blog operation is very simple and very personalized, This makes many people who are not very familiar with network operation choose 163 Blog, and a large number of new netizens also in 163 home, so said to the future grasp, 163 is undoubtedly successful.

Third, the implementation of new features. With the development of the network, many new functions can be realized, such as online video interview, network telephone interview, Network Tools chat interview, etc. I want to say that the above features add some new features. For example: The mobile phone text message inquiry position function realization. Now not every job seeker can easily access the Internet, we can get a lot of job seekers through this function.

Structural design There are many places to explore, now for the moment to say so much, the following talk about the promotion of the problem.

Network Promotion part

First look at general website commonly used to promote methods and ways:

1, web Advertising (charges).

2, bidding rankings. Charges)

3, Web link ads. Charges)

4, send email to end users, MSN, QQ information.

5, in the Forum to send information.

6. Send information in the game square.

7, in the newspaper advertising, or with the newspaper recruitment version of cooperation.

8, roadside outdoor advertising.

9. Cooperate with the talent market.

believe that the above promotion methods companies have contact or are doing, to the above promotion methods I would like to mention the following points:

Who is the biggest group to find a job? The answer is undoubtedly students and students who have just graduated for 1-2 years. Students, students since graduation within two or three years, in the work is not better qualitative, is in the wandering exploration stage, job-hopping probability is high, they are the largest group of talent network. According to some of their characteristics, can be some friends of the forum, Fashion section, blog, Game forum and game site to do some promotion. Media options can be considered on the portal site of each of the sub-plate (so that the cost is not too high off the PU), QQ news, free mail message transmission or the bottom of the mailbox map. Recent streaming media sites (such as PPS and pplive) are also very numerous student users, which can be considered.

Second, the form: 1, do some small banner (the cost is not too high), the relationship between good words can also let him send you point text chain or soft text. 2, if you can, and some of the big sites to do interactive and friendship links, so that you save a lot of promotional costs, and some enterprises do mutual links, the company do not recruit people.

Of course, in any case, the search engine promotion is the most important, but also the top priority, in the bidding rankings there is a point I would like to say do not spend unnecessary money, many domestic search engines are cited Google and other foreign technology, especially 163, you put Google's left to do up, 163 went up. The domestic possession of their own technology on the Sohu. It should be so, and I used some words of my company to experiment, this conclusion is basically set up.

These are some of the traditional means of promotion, below I will talk about my several innovative points.

One: Telephone and SMS promotion, in fact, telecommunications to find major companies in charge of the telephone is not difficult, telephone marketing and short message marketing in this regard is very important, the effect is very direct. But before doing this work we have to use the "grass boat to borrow arrows" strategy. The simple point is to let the first, then harvest. (for example, new enterprises to join 3 months do not have to pay, the site dedicated free enterprise zone, membership has the opportunity to have I718 smart Internet job search cell phone, etc.).

Second: joint planning with large enterprises professional skills competition, the Chinese only through the through train for the main media and platform to carry out the competition, the winners can not only get a huge bonus can also give the competition sponsor recommended to large enterprises work opportunities, this plan plus contact relevant media reports, It can be said that not only for the site to bring enterprises and register the number of members also greatly improve visibility.

Third: The development of job-seekers blog, a good talent network with a top job blog, can be said to be perfect, so that users for our publicity, job blog for us to achieve this desire. (Planning for a job blog can be carefully explored later).

Due to the time relationship, now only talk about some of the above, specific planning plan, let us in the future after careful discussion. I think Mr. Li is also mainly want to know my network to promote some understanding, if there is time to my blog to sit, there are some of my thoughts on the network.