Summary of several ways to optimize the site keyword

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The keyword is the visitor search needs the content the foundation, the flow guarantee, below we together discuss how to optimize the keyword.

Keywords function:

1, keyword is the basis of all search engine optimization;

By summing up the search engine ranking rules, the site title and content of the reasonable layout, so that your site in search engines, such as Baidu, Google's ranking improve, bring potential customers, improve sales.

2, the choice of key words to strive for precision, improve advertising efficiency

Enterprises and individuals in the search engine advertising purposes is to be seen by more people to convert to your customers, the setting of keywords must be related to business vocabulary, improve conversion rate.

3, is conducive to the expansion of corporate brand influence.

Broad selection of Keywords:

1, stand on the needs of customers to choose keywords

2, observe the data, choose the key words of the highest conversion rate to avoid waste of resources

3, research and analysis competitor website, broaden the choice of their own keywords

Keywords Breakdown:

1. Generic keywords:

When choosing a "generic keyword", consider "generic keyword" extensions, including alias extensions and geographic extensions.

How do I use a generic keyword? If the purpose of the advertisement is to bring enough popularity to the website, the generic keyword is an optional item; However, if the use of generic keywords to promote advertising, advertising costs will be very high. Those who rely on traffic to earn advertising industry sites, more suitable for the use of generic keyword delivery.

2, Long Tail Keywords:

Long tail keyword is to use your choice of pan keyword with enterprise name, brand, origin, commodity characteristics as a combination, forming and their own business relevance higher keywords;

How to use long tail keywords? Select a few pan keywords, to several major search engines to search, the search page below, there will be related search, here is the search for the pan-keywords related to search terms, combined to know how to organize their own long tail keywords.

3, Jiehuaxianfo Keywords:

Jiehuaxianfo keyword is to borrow hot event or use the competitor company name, product name or the industry event to do keyword, to enhance the traffic of the website, pay attention to the use of competitor company, brand and commodity name, pay special attention to the problem that involves intellectual property.

4, Core keywords:

How to optimize core keywords?

1 in a period of time, all articles are centered around 2-3 core keywords, as the main optimization of the object;

2 in a period of time, use these keywords search engine ads to increase the weight of the core keywords;

3 in the station, outside the station and text hyperlink three aspects at the same time, pay attention to progress, grasp the size.

Optimization keyword Best effect is the station's own optimization and search engine pay promotion combined, can achieve twice the effect. First Taobao Ladies Www.608605.com