Summary of six hot topics in e-commerce conference

The eighth session of the SME Conference on Small and Medium enterprises opened yesterday, the Chairman of the Royal Fund Wei, the network Sheng Bao Chairman Deliang, the Dunhuang Network CEO Wang, HC Network CEO Guo, my steel network CEO Zhu Junhong, and so on, the high level of business focused on the business-to-business industry focus on the hot issues. The reporter summed up the first day of the conference six Hot topics, review forum Essence content:

First, Mr. Wei's reinterpretation of business-to-business

Mr. Wei, a Long-lost man, published his new thinking about Business-to-business, concentrating on four points:

1, Business-to-business can not understand business to businessmen, should be understood as businessmen to businessmen. Mr. Wei said that business-to-business transactions are much slower than the average company, to enhance the user stickiness, but also need to understand the ideas of businessmen, grasp the mentality of businessmen. "It's hard for you to get a business to come to your site every day, but you can make a businessman come to your site every day." ”

2, transactions do not distinguish between business-to-business and business, only a large, medium and small. Mr. Wei said that commodity trading has two characteristics: first, the customer requirements personalized (such as payment terms, delivery conditions, etc.), the second is the privacy of the transaction. Based on the characteristics of privacy, the Business-to-business platform should consider, "there is no way to create a private channel to truly achieve security transactions between the buyer and seller, to prevent competitors posing as buyers to find the seller to buy its products away?"

3, do not easily do platform. Mr. Wei said the view was not limited to business-to-business, but also to the Business-to-consumer model. But he also stressed that companies should not do their own platform, but can be handed over to the third party. Enterprises should make full use of different platforms such as camera platform, video platform, communication platform and so on.

4, business electronic, not e-commerce. Mr. Wei believes that business-to-business should be considered from a business perspective, not from an electronic perspective. In many business-to-business business plans, there is no business model for removing electronic components. But it would be interesting if business-to-business business plans took the direction of "electronic commerce". The key is to find a certain bottleneck in business and then solve the problem.

Ii. Deliang Summary of the six-year strategy

NET Sheng Business Bao Chairman Deliang said, after the listing of 6 years, he almost never go to meetings, and not travel, time is used to formulate the company strategy. He summed up three major strategies:

1, Business-to-business Electric business strategy: Small portal + Alliance. Network Shing Business Treasure listed after the acquisition of China Textile Network, medical network and many other industry sites. Deliang said that if the original only by virtue of China's chemical network, the network Sheng can not have too much development. "Small portal + alliance strategy has been done for 6 years, I have to continue to do so until retirement." Now I can't say it is successful, but I believe it will succeed as long as I insist. ”

2. Data strategy. Deliang said that the network Shing Business Treasure spent more than 4 years to create a data platform called Business Club, collect the immediate price, spot price, futures price of hundreds of commodities in the upper reaches of the national economy, and compile a lot of indices (including various industry indices based on commodities, macroeconomic indices, etc.). "Our macroeconomic index is very accurate, and we've had 4 more predictions than the NBS in the past two years." ”

3. Financial strategy. Deliang revealed that in order to do finance, business Bao set up two companies, one is the investment of 100 million yuan established Third-party payment company "Zhejiang Business through Payment Services Limited" and financing guarantee Company "Zhejiang Network Sheng Financing Guarantee Services Limited." He believes that in order to further the business of business-to-business, we must do finance, if not finance, Business-to-business will always remain in the classification of information services.

Third, heavy industry enterprises playing electric power business is actually very fashionable

Three heavy industry enterprises in charge of the electrical business introduced the e-commerce situation, its understanding of e-commerce, practice and achievements far beyond the imagination of the industry. They calmly threw out the following staggering facts and figures:

1, heavy industry enterprises accounted for the business ratio: Dawn heavy industry e-commerce business rate of about 60%, Zhengzhou Peak Technology 2012 Total business is 230 million, electricity Shangyo accounted for about 45%.

2, marketing options: Zhengzhou Yifan Machinery Equipment Co., Ltd. Three kinds of marketing methods. The first is the key word, this is the main marketing way, although there are some drawbacks, but bring the customer quality and quantity is quite high; the second business-to-business platform, the customer quality of business-to-business platform is not high, false information too much, wasted a lot of salesman's time and experience; third, brand marketing, such as social marketing, news marketing, video marketing and so on.

Dawn heavy industry marketing methods including Business-to-business platform, online media, SEM, mobile Internet, the most effective is the SEM.

3, the boss of the electric quotient of the attitude and the size of the Corps team: Dawn Heavy Industry, the head of the power to reform said the boss is very open-minded, decentralized let subordinates to do e-commerce. "2004 ago, we called the market Information department, four or five people sat together to explore the future direction of development, and later renamed the Department of E-commerce." ”

Now dawn heavy work has nearly hundred people's electric Corps team, including IT technical personnel, market development personnel, customer experience personnel, divided into channel marketing, brand marketing, online marketing, customer experience four teams.

4, the degree of business-to-business Exploration: The heyday of science and technology will be built from a business-to-business platform, to do the trade platform for the industry.

5, the traditional heavy industry to do the electricity dealer's suggestion: 1 boss's insistence; 2 the support of the team, so that people in other departments understand E-commerce, give more support; 3 positioning, "is their own figure a fresh, or really borrow the east wind of E-commerce forward a"; 4, if the funds and technology do not support, can consider outsourcing. A small range of entry, not a wide range of advanced; 5 talent problem, professional talents are very needed; 6 solve the conflict under the line online.

Four, the foreign trade electric business six Xin the aspect

1. Outsourcing service Platform One-pass performance soared. Xiaofeng, deputy general manager of the Tong, revealed that from 2010 to 2012, a 3-year continuous growth of more than 300%, 2012, a total of 2 billion U.S. dollars in transactions, is expected to reach 6 billion U.S. dollars this year. In addition, a 2011-year turnover of about 650 million U.S. dollars, ranked as the national general trade Export 94, as of 2012, a general in the national trade export rankings rose to 9th place.

2, fast-selling interesting data: Wig sales rose 10 times times last year. Alibaba Fast Sellers founder Le Chenguan revealed that the current wig in the Electronic Business platform sales have accounted for the traditional sales 3%~4%. On the one hand is the advantage of Chinese manufacturing, on the other hand, because foreign women buy wigs is becoming a trend.

3. The foreign trade electric trader enters the fine management stage. Shanghai handed the Quartet Cloud Information Technology CEO Li Yuheng that, from 06 ~2010 year This 5 years of time is the development of foreign trade e-commerce stage, this period as long as the shop or do the site, the probability of profit or survival probability is very large. After 2011 years big sellers already very many, in the 3C industry, the clothing industry has done very deeply. How to profit, fine management, is worth thinking.

4. The demand for ERP software is increasing in foreign trade. Shanghai handed the Quartet Cloud Information Technology CEO Li Yuheng revealed that the quartet will launch ERP software, highlighting the whole network marketing, through the main E-commerce platform and foreign trade platform, one-stop to each platform to send product descriptions and pictures, processing invoicing.

5, online foreign trade is getting rid of "small wholesale" label. Dunhuang Network CEO Wang revealed that the small wholesale has become online trade past the label, in recent times, more and more commodity categories (such as auto parts, fitness equipment, etc.) are entering the field of foreign trade in large quantities.

6, online foreign trade has a new market outside Europe and the United States. Wang revealed that Russia, Brazil and other countries in the Dunhuang Network online procurement efforts are growing.

V. New trends in business-to-business industry

1. Traditional manufacturing is becoming the leading role. Wang, the chief executive of the Dunhuang Network, said the debut of the traditional manufacturing industry was an important manifestation of the large-scale development of the business-to-business market. Many traditional enterprises have been concerned about business-to-business professional issues, such as whether to do retail or wholesale, is their own station or the use of Third-party platforms, how to build brands and so on.

2, the plastic industry of electronic business problems. Global Plastic Network CEO Li introduced, the global Plastic Network 2012 to promote the turnover amounted to 2 billion yuan, but the plastic enterprise technology is relatively backward, the structure is more aging, is the industry needs to solve the problem.

3. The turning point of the business-to-business industry is 2015 years. National e-Commerce demonstration City Expert Committee experts/SFC Gem Group members Chai Yutin that the development of electric business is still far from being released, the business-to-business industry must have inflection point, but the inflection point in 2015 years or so.

4, traders customers will be forced to choose the electricity business. My steel CEO, Zhu Junhong, said it was difficult to persuade clients before, but this year's list is not coming up. The reason is that the current situation of traders is not good, products are not sold out, we must expand sales channels.

Six, the big brand traditional enterprise's electric business thought

Brand Shangboyang Apparel Group: For the electric business, set up an independent company and team. Do not put the electric business platform as a channel, listed as a market, all the brands in the operation of the online business is to online users as the center, to create brand new.

The first quarter of the electricity business performance was not up to expectations. Focus on mobile Internet development. Will work with well-known designers, online to do new product launch.

Department store business Pacific department Store: Focus on the breakdown of the crowd, high-end crowd, the traditional enterprise good word-of-mouth to the line. Not blindly to attract consumers with low prices, believe that consumers will improve the ability to consume, the brand will be more and more valued.