Summary of the principle of keyword selection

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First, the keyword selected before, need to pay attention to 2 aspects:

1. Does the target user use this keyword search? The easiest way is to go to Baidu Index to see what you want to do the word day and how much search volume, but the data provided by Baidu is not necessarily accurate, not too believe.

2. How competitive are the keywords? are competitors too strong? If you are a novice, very popular words do not recommend you do, because you do not have the ability to compete with the old webmaster. You can choose a slightly biased word, thousands of search words a day enough, plus the relevant words, do 10,000 of the flow is not a problem.

The concrete can start from these 4 aspects:

1, according to the customer assigned to your keywords for specific analysis (the main analysis of keyword heat, keywords in the search engine before the 2 page of the PR of the station, the update of the opponent station, whether there is the promotion of competitors, this competitor's strengths and weaknesses, according to the system analysis, sorted out a full month process table, Shiri , avoid the strong and weak.

2, the use of the site authoritative online keyword hot query tools for inquiries, analysis, to provide customers with the key words for the guidelines, to make reasonable amendments to amend the supplement. Here recommend 2 such online tools Baidu-Chinese search list, Google Hot list. Personal mention of experience, keywords.

3, daily observation site statistics in the user query keywords, according to user preferences, at any time to change the keyword. In addition, please have a regular look at the server log habits.

4, refer to other people's opinions (such as potential customers, colleagues, friends, peers, etc.).

Two. The following are personal experiences:

1, List 1-3 main keywords, not too much, do not stack or repeat, otherwise absolute impact ranking;

2, rely on the main keyword, segmentation or expansion of more keywords (the development of detailed keyword release plan, summed up 50-300 classified keywords);

3, according to the plan of the process, divided into 1-3 months of procedural, systematic release completed;

4, after a period of time to see the effect of it!

        temporarily said here, the choice of keywords is indeed a focus, need to be taken seriously, a good start to a certain sense of the decision site after the development of the update or even ranking.