Summary of the source of traffic on air ticket website

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We often target the flow of the site to make plans, mainly to improve the performance of the site and for search engine optimization and so on. Because this is what we as SEO or the operator often think about the problem, there is not too much expenditure on the investment of the bidding advertisement, so it becomes the necessary data for our research subject from the visit log, moreover, we understand the actual operation resources and plan of the station from the aspects of soft and offline promotion. There is because the site performance promotion and search engine optimization is more specific, objective, enhance the space is easy to see out, and SEO good hands indeed more, I hope you can publish their views and suggestions.

In my survey of Peng Fei Travel Network, I found that the source of web traffic can be grouped into three aspects:

1, the main push keyword flow

The traffic from the main push keyword from the search engine, as well as the nature of the top priority keywords brought by the flow. Peng Fei Travel Network's main push keyword in the continuous improvement and maturity.

2, two types of keyword traffic

Department is concentrated, mostly in a decentralized form, the number of retrieval of this word is not many, but the total statistics is relatively high, there is a high conversion rate of the key words, so the main training and part of the energy to promote, in the study I found that most of the searchers are the ticket and the city together search, "Qingdao ticket", "Qingdao to Beijing ticket" , "Qingdao Shanghai Air Ticket" is very valuable two kinds of keywords. Two types of key words conversion rate is high, competition is small, in search engine optimization is very important, if can not optimize up, should pay to do the bidding advertising to obtain, from the data from Baidu to see, the cost is not high. From two categories of keywords to obtain two types of traffic, mainly to accumulate SEO experience, you may try to optimize the ranking analysis and other related tools.

3, long tail keyword flow

This is a large number of related content from the search engine to the main source of traffic. The operation of the searcher may be different, the more content will have the opportunity to obtain long tail keyword traffic. Peng Fei Travel Network in search engines and other opponents compared to its long tail keyword traffic to the number of advantages.

For the above three kinds of search engine traffic should be how to upgrade, we have made exchanges and summary. For example:

In order to promote the flow of key keywords, the station set up an independent browsing page, corresponding to ticket inquiries and special airfares, air tickets booking and hotel reservations, such a type in order to cause the search engine to understand the content of the site needs, but also take into account the needs of visitors.

In order to obtain the flow of two categories of keywords, in the main "< area > Air ticket" to build a classified directory, some information on the static flight description and Dynamic Bulletin page, as well as two types of keywords organization necessary explanatory text. A lot of city, start/end of the combination of more, start/end city and the combination of air tickets rich content; As long as you are interested in organizing information, you will get a good user experience and search engine friendly attention.

In order to obtain the traffic of long tail keyword, this need to increase the information of relevant channel, especially informative web page of text information and targeted tourism information.

This article comes from: http://www.pftrip.com/webPage/InlandAirTicketTo115.html ">webpage!inlandairticket.action

Researcher: Earl