Summary of three essentials of e-commerce website in the optimization of drunken goods mall

Summary: SEO relies on the technology, experience and connections, three are required to accumulate for a long time, in the drunken goods mall in the optimization summed up the E-commerce site three points: first, the site optimization is the focus of SEO although SEO has content for the king, outside the chain for the emperor's argument, but

SEO relies on the technology, experience and connections, three are required to accumulate for a long time, in the drunken goods mall in the optimization summed up the three points of E-commerce site:

One, station optimization is the focus of SEO

Although SEO has "content for the king, outside the chain for the Emperor" argument, but in my opinion, the role of the chain has been falling, especially the poor quality of the chain, for the rankings may not only have no effect, but also will lead to the site down the right, and friendship link was previously promoted ranking one of the main methods, now Baidu also control this piece, Think that links too much is deliberately improve the performance of keyword rankings. And content is always search engine attention, the mall site is almost all composed of pictures. You need to pay attention to a few details:

1, directory and URL settings: A reasonable directory and URL allows users to quickly find the products they want. such as: Home > Oolong tea > Taiwan Alpine Teas, the same URL is named after the product name: http://www.zuipin.cn/wulongcha/ Gaoshancha.html, so that users at a glance, at the same time in SEO optimization can facilitate SEO personnel, because this one eye can identify the word link is which column.

2, the clarity of the picture: Mall Station Pictures are the best production of high-definition professional point, do not collect other people's website pictures, General Pictures are playing a watermark, put to their own site seems incompatible!

3, the reasonable classification of products: Product classification needs to master a skill: Contains and is contained, not only can not be divided too thin, and can not be repeated in the site, although many users do not know much about tea, but we still have to do the professional point, which also involves the selection and layout of keywords, Reasonable classification can make the keyword layout more perfect.

4, the opening speed of the site: some time ago the server has a problem, the site is very slow to open, from the background statistics, the site jumped out rate than normal, this is because users do not have too much patience to wait. The speed of the Web site opened directly affect the user experience, of course, conversion rate will be greatly affected.

5, Product promotion: Now almost every mall has a product promotional activities, this is an indispensable part, seize some festivals or anniversaries, do promotional activities may bring many new customers, after all, the Chinese people like "cheap", there are cheap things will continue to convey.

Second, beware of competitors need to maintain rankings

Keyword can't always rank first, because the search engine algorithm will continue to improve, coupled with the continuous emergence of competitors, which results in a keyword ranking instability phenomenon, such as mountain tea, the key word, the previous half a year ago almost all ranked first in the home, then do less people, and now constantly emerging new web site , a lot of keywords do not keep too long will fall.

Defeating these competitors should first analyze some of the advantages and disadvantages of the other site: for example, the advantage of the mountain tea site is highly relevant, do very fine, and the disadvantage is that the station's age is not long, trust is still very low, so under the support of some outside the chain may have some effect, more should be in the station to do a good experience, But sometimes it can't be avoided, after all, we are playing fair.

Third, just rely on SEO is far from enough

Above said the competition will be more and more, ranking will be constantly fluctuating, coupled with Baidu more and more attention to their products, Baidu Encyclopedia, Baidu know, Baidu experience and so occupy a good position in front, even if the row in the tea industry in the first place, perhaps to obtain a few traffic. Personally think that in addition to SEO should go to the brand to expand, if the search "tablet computer" computer This keyword, there are Jingdong Mall and some other ordinary websites, I believe most users will still be the first time to click on Jingdong Mall this site, because the degree of trust in that, others in front of the line?