Summary of various problems encountered in the process of website optimization

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The optimization of the site is not a matter of overnight, in the process of optimization, from the site before the beginning of the construction, to the website of the online, the various problems encountered believe that many webmasters have been or are now trying to solve the problem. Today, Beijing website optimization company director Yang Camp, for you a simple summary of the site optimization process encountered in various problems.

With the constant changes in search engines, optimization techniques are also occurring in the fundamental nature of the changes, but the internet industry is in the rapid development, more and more enterprises have seen the future of the Internet, began to plan their own internet dream. Rich companies can use money to create a successful website, but for our average small site, using this to build the site is obviously not realistic. Believe that a lot of small businesses or individuals, the use of the site is basically template it, because to design a Web page and then develop the function of the site, and so on a list of issues, a site from the construction began to the line, at least one months or longer to go through. The template obviously has its unique role.

Many sites in the early stage of the construction of products and the site's product positioning is inadequate.

Whether it's business or not, or personal webmaster, for the site is not very clear positioning of the early stage, the Enterprise station is OK, at least there is direction, there are goals, there are products, so that the site has been built to have a fundamental content reference, and I have encountered some personal webmaster, a lot of just have an idea, And there is no in-depth study of the industry, as I have worked before the company, the boss although the hands of a little money, but a mouth to show his layman. He said three years to create a netease, this may be a lot of people can sound just a joke, and will not be a thing, but the boss proper, bought a server, directly with the 163 template to do, the enterprise's employees are 35, is the operating company's corporate website, But it has been transferred to a site that is likely to pay no income. After several months of efforts, as well as the boss's own participation, finally, he felt should give up the three-year ideal, the heart is too big, from the understanding of things. A large portal, 163 have thousands of staff, have their own reporter team, editorial team, technical team and their own server room, want to create such a site in a short time, not enough money and technical support, I believe it is difficult to do. I believe that a lot of webmaster in the site before the construction of the previous dream of it.

Each person constructs the website, only wants to succeed, but very few people will want to fail how to do, to the website construction as well as the operation has never done the planning, also never really to understand you to do the website to relate to the profession. The site of the early and planning period to understand the market, to understand the future development of the site, the site online, the use of what profit, how to better let people know our site, from the perspective of optimization, the site's audience groups of search habits, as well as site keyword determination, Site content is to determine the site before the construction of a plan, so that the site online, to better cater to the search engine audience groups, before the on-line also to the search engine included a judgment, to understand the search engine collection rules and ranking algorithm. Then, according to the site content and the industry to do the program. and personalized design for each page. Because the more personalized, simpler and can help users of the site, can be better by the search engine to give better rankings, and originality and uniqueness of the stronger the site, the more will be like the search engines.

Many times, the site has been online for a long time, the site's keywords and titles are still changing. This is also the site's early work did not do well, caused by. Like I did before a website, is about Taijiquan website, originally I want to make an enterprise-type training site, but because of their own training process, there is no fixed venue, so I want to make this site into a forum, tangled for a long time, and finally made a corporate portal site, the content of the site is also original, After the website is online, there is a good ranking, but also someone to consult, but always because of the site problem, let me very tangled, helpless, the site changed into a forum, then, the entire site does not include the beginning, the keyword rankings, which makes this site nearly three months without any rankings. This is what I have done for the investigation of the market and the late conversion, although the forum can do, but in the direction of corporate propaganda is not able to play a very good role, now think, should be a simple combination of the two, that is, there are enterprise portals and forums, the two Sanya multiply, this development is not better? If planning is reasonable, part of the site as an enterprise training information, and the forum for the site, you can make students exchange, so, that is, can let the site formed offline communication and online communication combined, but also a good site to launch a variety of exchanges and activities to enhance the site members active degree, This was changed into a professional forum, and offline communication and training is less important.

Web site is always not included after the site, this is why?

This is because we are unfamiliar with the work that should be done after the website is online. The general new website after the line, within a week will be included, but you also need to do a lot of work. If you want to let your site naturally included, then in the early stage of construction should go to release some high-quality outside the chain, and set the Web server into 503, wait until the site online, will naturally include your site, but these included the premise is your site content to be unique, and a large number of content are from the original, This will make your site more stable and long-term rankings. Generally believed that a new website on-line three months is the search engine examination period. So what do you need to do in the next three months to make your site more available, and long-term stability? That is to publish the original content as far as possible, for the outside chain, you can exchange a part of friendship links, as well as the release of some of the same industry reverse link, Do not create too much junk chain and Xinyuan links, so that your site has not been out of the examination period will be shot off.

Other ways to make your site quickly included, such as to the search engine to submit your site, on the line, in some included better, and snapshot update quickly in the same industry site to publish original relevance content and point to your site, the site within the relevant original content, To increase the search engine for the relevance of your site assessment of the important basic, do a good job on these basis, is the site's user experience to fine-tune the adjustment, user groups believe that we need to grasp one of the content bar. The website hits how, the website rank and collects how, this in the first three months work, is very important. Constantly create original content for the site, increase the relevance of the site chain, the layout of the content of the site are the most important work in this stage.

Long tail keyword layout, in the first three months should be completed, if your website is electric or corporate website, should be in the industry hot spot to find the corresponding long tail keyword, you can make these long tail content into professional or professional planning internal pages. For the enterprise has the holiday characteristic, may do some holiday topic, and completes the Long Tail keyword landing page for the website, and unceasingly increases the website the correlation, enhances the user the conversion rate, as well as the user's click behavior. Website optimization process, should be in the site before the website, the optimization and development of the entire site to develop a set of detailed optimization plan, and according to the actual operation of the experience and user clicks, and the needs of users to do more for the user's page and content. The long tail keyword reasonable layout to the various columns of the site, and these strong correlation key words effectively parallel up, form an effective search engine crawl network, believe that such a website, can better development and optimize out. This article link: http://www.y26.cn/seo/2013/0801/597.html