Summary Roseonly founder Boys 12 pioneering scriptures

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Just participated in the roseonly of the online micro-sharing, founder Boys really let people admire, the point of view is very sharp, the depth of thinking, enjoyable!

Hurriedly summarized as follows:

1. Industry choice: Large capacity, no strong brand, there is the need to upgrade; (believe that some traditional industries have this feature)

2. Industry pain Point: Other people's problems is their own opportunity Ah! Flower Logistics has always been a big problem, but roseonly in Beijing is a mini + handsome delivery; In the other 9 big cities are the Commonwealth + Shun Fung, other cities do not do (have homes for a few), the customer unit price is high enough, the logistics cost completely hold live;

3. Positioning: A lifetime only send one person, the special attributes, scarcity and other emotional factors added to achieve and other flower shop differentiation; From the marketing point of view, 6 words, simple and easy to remember, easy to spread!

4. Products: This is the era of the king of products. Boys summed up: roseonly flower is the best flower in the world, shipped from Ecuador, there are the best designers and the best flower artists, girls see this flower, basically can't resist. Of course, aside from the hype of the ingredients, this kind of operation of the product idea is too worthwhile to learn. can be specific and not empty the story of the product to say clearly, add the emotional part, not only can sell a premium, but also can trigger the user's own transmission and sharing!

5. Detonation: The first is to find people around, later found too slow, think of micro-Bo play, looking for opinion leaders. and the fashion circle of the big coffee and xiaolu of the personal propaganda, is not ignited the incident marketing fuse it?

6. The team: The idea has, the business model design is good, next is executes. At first, Roseonly did not go to the so-called executives to join, but wait for sales slightly improved, and then to invite years of experience star managers come in.

7. Founder: Its most important job is to recruit people and build culture. Roseonly's culture is simply: first rich led after rich: old staff to lead new employees to become rich, the company led the upstream and downstream rich. This slogan is not simple, employees with you, the most basic is not rich? Dream, growth, can only be relegated to the next bar. Upstream and downstream if you are not profitable, will not be willing to work with you for a long time.

8. Brand: A brand is responsible for a positioning, different positioning to use different brands to manage. Roseonly for another fashion flower market, opened up the "Love" this son brand. (High-end brands are easy to go down)

9. Investment: Investors see not only business models but also teams. Entrepreneurs See, not only VC money, but also to see its network resources, industry status.

10. Micro-Letter: The subscription number is responsible for the "brand", the service number is responsible for "sales."

11. Electrical business: Electricity, micro-letter and so these are just a channel, more important is the brand itself!

12. Timing: Many things are decided before the start of the business, there is accumulation of people, coupled with the model and team, more easily successful, otherwise the opportunity appears may not be yours.

This article for the 12 floor of the micro-letter Group B Exchange Finishing manuscripts, author: Roseonly founder Boys, finishing: Gujizi