Summary six points experience Micro marketing is a form is also a trend

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In daily life, ordinary people use Baidu search information, products, services, enterprises therefore understand the products, brands need to promote. The current mainstream of the promotion method is the search engine, the focus is on Baidu, or to the forum, Third-party Web site posts, the effect is limited. and entertainment, fashion and other areas of public consumption, still have to go to various stages of mainstream platform to promote, then, how do we do these promotion?

Mobile Internet becomes a new marketing platform

Mobile Internet with its mobility, convenience, is more and more public acceptance, can not have a computer, but there is no mobile phone, search data show that the current mobile search flow accounted for about 30%, and the hot industry up to 60%, is a straight upward trend, take the current hot phone micro-letter, two-dimensional code for example, More and more people start to use and enjoy the fun of mobile Internet; Office, television, network, newspapers, life, shopping, cars, entertainment, marketing can see two-dimensional code, and KTV, restaurants, dining table is full of two-dimensional code, this is a signal, micro-letter to the value of enterprises, people like it, Enterprises have been crazy enclosure, began to seize the market. At the same time, the mobile internet has also led to the development of O2O (offline), we also have to take advantage of the mobile Internet to bring US business opportunities, the work, marketing way to the mobile Internet, I think as long as the mind, change the idea, as long as there are ideas all possible.

How do you use micro-letters? At this stage, the main functions of micro-letter are five parts:

1, the Address Book a key to add friends function, can be from QQ, mobile phone directly add friends, together by shortcut plus friends, and then friend Circle sharing dynamic, anytime, anywhere distribution dynamic, promote the brand!

2, sweep, two-dimensional code is a product, name, URL of the search entrance, so adapt to this trend, in business cards, maps, materials, product introductions, posters, manuals, corporate video ads and so on with two-dimensional code, in the customer's corporate website also add two-dimensional code.

3, shake a shake: This function is rabbit to eat Waterloo, go where to shake to where, find target group, a return to life, two ripe, two or three months, you are my customer.

4, drifting bottle, what psychological words, said to distant TA: To see people nearby, this function and shake a shake almost, large city population density, office area concentrated, enterprises, can see the people in the vicinity fill in, and then through screening to find suitable for our target group, although the current urban people more and more indifferent, but it doesn't matter, micro-letter chat! I believe someone will be moved by you.

The use of public numbers, do not underestimate the function of the public, it can bring you unlimited business opportunities

Traffic query: Micro-letter itself with the function of traffic statistics, can be set at any time to view the flow of micro-mail

For example, in a forum, a business owner said that his micro-letter has more than 10,000 friends and fans, and the more than 10,000 people are introduced to him through other people, now let his business across the country, he through these friends to solve a lot of things, when he was online through the "Shake" and "Look around the people" and other ways to add friends more than 200 people, and then on the micro-letter asked "where there is a special snack" less than half an hour, there are dozens of people reply, somewhere there is someone in the restaurant what delicious, how to go, take a few road cars and so on, and then asked "What to do with the disease," and dozens of people, not only to tell him what to pay attention to, Go to what hospital good, have a what doctor good, and some people give him to use the folk prescription and so on. And he said his company to do a brand of clothing, and then a lot of people asked his factory, clothing suitable for the crowd, prices and so on. I think this is marketing, is the opportunity to do food through the feelings of others after the indirect sales of your own food, through the introduction of others to bring their own customers and business; the use of micro-letter platform for clothing through the consumption of customers to play their own services, clothing brands, directly or indirectly led to more sales groups. The same we are doing the network can also rely on others to promote their own products. We search the customer to filter, add friends, when you have 10,000 friends, there are 10,000 people who notice your information, there may be 1 million people are browsing your information, so the opportunity is in front of you, see how you do.

The following are the six points to be summarized in the marketing process, as follows:

One: To know the purpose of micro-credit marketing

Enterprise marketers use micro-letters to improve their activities, offline publicity, media exposure, using this method and form to attract fans focus on corporate micro-letter, in order to achieve micro-letter marketing purposes. As a business or marketer, we have to figure out why we're doing this. Can it help companies solve some of the problems? What are some of the benefits? Only to find out, to know whether it is worth doing, think it is worthwhile, will be willing to devote energy to do, have the opportunity to do well.

Second: The importance of user experience

First of all to grasp the customer's psychology, that is to the extreme operation, through the user experience so that customers feel the use of our services do benefit. That is our experience website user experience, including the company's all service products can be built to experience shop for customer experience.

Third: The reason for the choice of the demand person

Save manpower cost, material cost, facilitate customer exchanges, share products, broadcast information, generate and read the amount of the most important. A key feature of micro-letter's public platform is to serve as a customer service. Through the setting of the keyword, can realize the artificial service of the automation, this will save a lot of labor cost, material cost, realize online order, online ordering, at the same time do unlimited publicity.

Four: To be different in the same

Network Marketing has become the mainstream of major enterprises to promote the way, this should use a good traditional promotion and network to promote effective monitoring, information sharing, role swaps, such as time, place, people, trial mode, the results produced, the benefits of the specific investigation and analysis, In the same platform to use a good variety of media transmission, the use of the Internet convenient, fast, searchable, leaving traces, can be associated, automatic tracking, 0 cost replication, rapid sharing, forwarding, transmission, such as the advantages of these lines do not have the similarities and differences.

Five: To know how to protect the old and new, looking for the target unfamiliar crowd

Set up a platform, through the micro-platform to seize the old customers, the old customer is a company's gold customers, they are the voice of this group or idol. At present, many platforms and enterprises are playing gold customer strategy, maintain good old customers and classify them into this group, to old push new, let them particularly convenient to enjoy, to intentionally introduce. At the same time, enterprises to do more activities, the classification of the precise information they really need, preferential policies to send to the Enterprise group, group of Friends, so convenient and continue to stimulate the old customers, when the old customers to the Enterprise trust, will share and spread, the formation of spontaneous explosion-type propaganda, to generate more fans, It also allows more fans to participate in the use of products. Of course, special recommendations to classify, do not what information is mass, not classified mass information, sent more to become harassment information, some people will be disgusted and quit. We know that the essence of marketing is to target customers to form a large-scale education, the target group to form a large-scale marketing, so that customers rely on, thereby establishing a very good relationship.

Six: Guide exchange, recommend more target strangers

Establish and form their own enterprise staff "fan group", and then the target customers into the Enterprise Micro-trust public platform, the formation of scale, so that their fans are both sides of the product to sincerity, to business scale impact and education, mutual influence, experience exchange. To establish their own enterprise stable customer base, forming a larger "fan group." This "fan group" is the enterprise's greatest wealth. Through it can not only operate their own services and products. We can cooperate with other enterprises to maximize the benefits. For example: Our company is to do the Internet, do the internet people also want to eat, dress, also want to entertainment, travel, your friends, friends, relatives also need these, then we can cooperate with each other, Exchange fans, exchange information, exchange propaganda, exchange demand?

At present, our traditional enterprises are networked, network enterprises are electronic business, electric business enterprises are moving, mobile enterprises are being disseminated, communication enterprises are automation. In time to keep up with the trend, our marketing model is not a single, the end of the service mode into the line is offline transactions, into enterprise benefits.

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