Summary: The reason of the website K and the solution

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Recently, with the constant improvement of the frequency of Baidu update, a lot of webmaster will complain about the site is K, or a good ranking into 0, for such a situation, we come to a careful analysis of the site by K reason and solution.

First of all, we should understand the most important point of knowledge: Baidu snapshot.

Baidu Snapshot is what? Baidu Encyclopedia has a short explanation, here I am in for everyone with their own understanding of the story: Baidu snapshot is actually included in the process of a backup page, this backup page can not only in our site could not open the time, click Baidu Snapshot can see the site in addition to pictures, Flash and so on, Although we can only see plain text content, but not open the site is much better. Another reason why Baidu snapshots can not be ignored is that Baidu snapshot reflects a site for the search engine friendliness and the frequency of site updates. If the site is often updated, and is the original article, then the rapid note Baidu Update, if the long-term do not update the content of the site, then Baidu snapshots will stay in your last update time.

These are personal understanding, if you want to see the real concept, then please visit Baidu Encyclopedia, search Baidu snapshots can be.

Analysis of the role of Baidu Snapshot, then we have to get to the point, the site is k what is the situation?

First, the homepage was K

Second, the Site page was K

Third, the website of the whole station by K

We will analyze each situation, so that in the coming days, pay more attention, will avoid the site by K situation.

First of all, we look at the home page by K what performance. When we use webmaster tools to view the site, the site has no Baidu snapshot of the display, with the site command to query the main domain name, found no home page related pages, and the pages included very normal, this time we can be determined that our home page by K. The home page was K, I looked up a lot of information online, this problem will appear in the old station, and is a common situation. Why does it appear in the old station majority? In fact, the old station has accumulated a lot of weight, and content rich, have a better keyword ranking, because of this, we have ignored ever increasing the chain, and constantly update the content of the site's power. My hand has a station, this station has been three years, a lot of keywords are ranked in the homepage of Baidu, until a few days ago, the site home page ranking suddenly disappeared, Baidu snapshot disappeared, fortunately, the column page ranking still, will not cause the site has greater volatility. In view of this situation, I also inquired a lot of information, Online said as long as the wait can be restored, but I personally think, if not a problem inside the site, Baidu will not easily a whole station original content of the old station home K off, this is just to give you a warning signal, like the yellow card on the football field. Home was K, bright yellow card, the inside page was K, bright yellow card, home page, the pages together by K, two yellow to a red, direct whole station by K, sent off.

In response to this situation, I have a comprehensive review of the site, in the absence of changes in the case, the only change is that there are two nearly two months of time has not updated an article. Baidu before the situation is very good, when your site no longer actively update the content of the site, and is high-quality content, your trust will be adjusted by Baidu. At this point, the yellow card is inevitable, so, I keep a high quality article update every day, a few days later, the site will be updated snapshots, but must be high-quality articles, and then posted to the high weight of the site, will Baidu Spider again pull to your site, this is the solution.

Second, let's look at what the inner pages are doing with K. The internal page by K is easier to understand the situation, only the first snapshot, the contents of the page can not be found. This problem generally for new stations, old stations have occurred, mainly because the readability of the article is too poor, similar content more reasons. The general solution is to check the content of the passage, try to make the site to achieve original content, it is not a small number of false original, and the site content must have planning, can not appear a large number of repetitive articles, and title or tags are used the same, this will reduce the friendliness of Baidu content. In addition, to do more sharing, and the site is best to recommend reading or previous, the next one so you can guide Baidu Spiders crawl more pages. For the inner chain of the site to say, do appropriate and planning within the chain is very helpful to collect and enhance the weight of the site. In addition, we must pay attention to whether the robots are set correctly.

Finally, we understand the whole station by K. The whole station is K is the site in search engines can not find any information, only in the Address bar to enter the domain name to find their own site. This situation is more difficult. First of all, when you buy a domain name, may be a domain name by K, then perhaps because you are only concerned about the domain name is an old domain name, but did not pay attention to what the domain name produced the site, this point must be noted. If you encounter the whole station by K, if the site is a bad site, then we can give up directly, for other domain name for reconstruction; If the site is important to you, consider improving the following:

First, the Web site's server is stable, safe, fast;

Second, the overall structure of the site is not conducive to search engine places;

Third, the website content whether has a good plan, best constructs the related title storehouse;

The domain name is best not to do pan-analysis;

Five, the site content is best original quality articles;

VI, the site outside the chain to increase quantitative, do not loose fishing;

Seven, the site 404 pages, such as page settings;

Eighth, the establishment of the file;

Ninth, links are often checked.

The above is aimed at the site by K performance and solutions, I hope to help you webmaster.

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