Summary: Web site optimization process you can easily ignore the knowledge

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Hello everyone, I am the Grand Internet. I have been working on the website optimization work for more than a year, in the site optimization process, I found that there are many easy to ignore the knowledge points, here I will summarize the following.

I. Key words

1, Keywords: including: target keywords, long tail keywords, related keywords, of which the search volume is called the most popular keywords. Site keyword density of not more than 10%, generally between 2%-8%.

2, the choice of key words

A certain amount of search 200-600

Have business intention

The competition is not small (site number, domain name independence is refers to whether to use the home page to optimize this keyword, included how many, snapshot update time, the number of chain, keyword is accurate matching, build station time, PR value, station content scale,)

3, Target keywords: Also called the main keyword, is to use the first page to optimize the keyword. Choose 1-3, the words between the content meaning to be related, use the homepage to optimize. Want to do more than one keyword, with long tail keyword to supplement.

4, Long Tail Keywords: is derived from the main keywords. Use column and article inside page to optimize the keyword, the general search volume is not big, ranking is easy to do up the keyword.

5, Related keywords: with the main key words have links, often and the main key words appear at the same time. Search engine Drop-down list or bottom related search. These words are users of the same keyword range of search volume keyword.

6, keyword density: is the keyword in the first page of the column, article or content page accounted for the proportion of all the words, generally not more than 10%, generally in 2%-8%, in Webmaster tools can be found.

7, keyword optimization: Five: If you are sure to optimize a keyword, this keyword can be the target keyword can also be a long tail keyword, remember the word five: the title of the current page, tags, tag description, the content of the page many times, the other pages of the anchor text of these five places this keyword.

8, the combination of keywords and split: split example: Nanjing ambitious Internet station construction: can be divided into the Nanjing Grand Vision Interconnection, the Grand Web site, website construction and so on. Combination: Nanjing Grand vision Interconnection, ambitious Internet sites, website construction can be combined for the Nanjing ambitious Internet station construction. The Baidu index of combinatorial words is basically the summation of each word segmentation index.

Ii. 3 Labels

1, title: Main keyword 1_ main key words 2_ 3-site name (English state underline shift and-number)-(in Chinese) 28 words, no more than 30 words.

2, Keywords keywords: the main keyword 1, the main key words 2, the main keyword 3, (English state of the half-width comma)

3, Description Description: Chinese state, the integration of keywords and long tail words on the site description, the main keyword frequency to more than 2, the total number of words not more than 80-120. Note: A URL can correspond to multiple keywords at the same time, a keyword can only correspond to a URL parent-child relationship.

Iii. Anchor Text

1. Definition: Text plus link

2, the role: a text plus B.Com connection will have such an effect, B.Com ranking should be in search of the text of the search results should also get a certain ranking.

3, Impact: The number of anchor text has a great impact on the rankings.

4, directional anchor text: A page has more than two keywords, other pages do anchor text, fixed select an anchor text to point to a page. Keywords do anchor text called directional anchor text, that is, what the URL on behalf of the word used to do directional anchor text, do anchor text and do outside the chain, the main keywords accounted for 60% other keywords 25% related keywords 15%.

Four, Links: The chain, chain, chain, reverse chain

Easy to browse links are: main navigation, secondary navigation, tags, anchor text points, but the self-built and free blog to submit included. Fixed anchor Text style: space www.**.com/space

V. Matters needing attention in optimizing work

1, the station in the column and optimize the station after the general one week time, can be submitted to the search engines included

2, every day to adhere to 5 original articles, scheduled release, outside the chain of not more than 20

3, Baidu included, general one months or so, can increase the number of outside the chain of 30 per day, attention, the article has not been included in Baidu before, in other sites published, may be Baidu thought is reproduced, and other sites that is original.

4, the site has a certain index to do friendship links, outside the chain is also directly determine the ranking of the site.

5, regular fixed 1-3 articles every day, every 2 days to exchange a friendship link.

Finally, Baidu article update in general before 4 o'clock in the afternoon, so the article before this release, the day included the opportunity. The above content is the personal summary, hoped can help everybody. If there is a wrong place, you are welcome to shoot bricks, article source: Ambitious interconnection, Nanjing website Construction, www.hongtunet.cn, Welcome to reprint and learn, thank you!