Summer movie winners are not "big earthquake" alone show (figure)

"The King of Guns 2010" "Death squads" "Love Notice" "City Alert" in this summer, "aftershock" a single big premise, most of the film fiasco or submerged, and a few films can still be among the many competitors stand out, to achieve box-office profits. In addition to the star effect, brand effect and marketing means, the quality of the film itself is still the fundamental magic weapon to win.　　In addition, the choice of release date has become one of the most important reasons for these films to break through the siege, and they use the box office to prove that it is not the best time to be close to the "aftershock" date. Case 1, "King of Guns" box office results: 130 million yuan although no new level to make sure that the July 2 release of the "King of Gun King 2010" is facing the same day five new film at the same time, but the film is undoubtedly the same star effect (Koo and Wu) and brand effect (formerly called Classic) film. Although there is not much originality in creation but can guarantee its consistent creation standard, the box office finally can obtain 130 million also is expected. By contrast, the same star collection of "unmanned" but the box office is dismal, although the film reputation is acceptable, but the director Yang more personalized artistic expression still cannot become the market's pet.　　Jia Zhang's "Legend of the Sea" also because of the small audience too highbrow. Case 2 "Love notice" box office results: 54 million yuan early back to the self-marketing good "love Notice" victory is a "quality Idol" victory. The film is Wang's own self-directed self-acting, and also the first time as the boss of the film. As a result, Leehom has spared no effort to publicize the most commendable of his very shrewd mind, how to use his influence for the film marketing. According to the insider said, the film in the Mirror, already by the implantation of advertising, resource exchange and other means to recover most of the costs.　　Coupled with the strong support of Wang's fans, the film's 54 million box office, although not high, but the basic is a net profit. Case 3 "death squads" box office results: Nearly 200 million yuan in time for the introduction of nostalgic love of the domestic summer file, "Transformers" "Kung Fu Panda," "Iron Man" and so on in this time to set off the film boom. And this summer's release of the introduction of the film box office is the most fierce "death squads", the current box office has nearly 200 million. The film at the domestic box office hot also no suspense, nine big moves tough guy to join, high input large production, can satisfy the popcorn audience, can also trigger a cadres collective nostalgia. The release date of the film was also wisely chosen in the three-week period after the aftershock, which occupied at least three weeks in the film market. According to data from the time network, as of last week's "death squads" still ahead of the box office, and "aftershock" last week, a single week at the box office from 30 million straight down to 9 million, "Love notice" from 27 million straight down to 5 million, "deserted apartment" from 15 million straight down to 1.8 million, all the large proportion of downward. If you say the earthquake in the aftershock"Has to the sixth Zhou Xiang Normal, according to the normal rate of decline in the box office," love notice "should be at least 13 million box-office," deserted apartment "at least 7 million box office. In a sense, their box office is all hit by "death squads".　　In addition, this summer, the other introduction film only has already formed the brand "Shrek 4" box office nearly 90 million, and like "The last wind of the son" and so are the box office flat. Case 4 "City Alert" box office results: 90 million yuan theme alternative opponents only one from the star market appeal, "the city Alert" does not have the box-office over billion of the super potential, and has always been the level of the director Benny This creation also let people feel passable. But the film with "the first variant of the domestic theme" propaganda or aroused the audience's curiosity, coupled with the release of a strong film only a "death squads" to the current domestic market capacity is completely alone, so the film now made 90 million of the box office, broken billion also very promising.　　The film's victory is the marketing and release date of choice, but because the film premise is high, so the current is only a slight surplus. Case 5 "Seven Little arhat" box office results: 30 million yuan positive strike Magic Carnival "seven small Arhat" can be in the box office to achieve profitability, it depends on the film bold choice in the "aftershock" the next day after the release, although the opponent is strong, but also to narrow the opponents only to one. In the "Aftershock" two weeks before the release period, only the film suitable for the whole family to watch, this is SMG has always won a magic weapon. The film's total box-office breakthrough of 30 million, so many in the investment and the lineup far beyond the film can only hope and sigh.