Summing up the game Circle 2014, the end of the tour giants of the transformation responses

At the beginning of the 2015, we came up with the story of the past year as a landmark event for the past year to showcase the 2014-year game market.

First of all, let's talk about the end-travel companies that have transformed the mobile game, and Chen Tianqiao, which has been gradually transformed but has left the game industry. These two events, the feeling is that the real game industry is already another look, completely into another period: willing to keep up with the times, but also hard work; no love for the game fighting, pack up, pack away.

The transition of the tour giants

2014 Hot Hand Tour market, in addition to a large number of new start-up companies, a few old traditional end-trip giant transformation, more market development brought a strong push. Among them, the most representative to several listed the veteran End tour giants.

Tencent: Channel, research and development and distribution of three kinds of roles

Tencent now has no doubt about its dominance in the field of hand-travel. As a platform-type company, Tencent from QQ to mobile phone QQ, and then to micro-letter, experienced a long platform of layout. In the hands of the Times, hand Q and micro-letters in the game distribution of the value of the outbreak. Not only that, in addition to hand Q and micro-letter of the boutique platform, Tencent is also the application of the platform of the non-exclusive on behalf of the product distribution. Recently, Tencent also announced the opening of the Open transport policy.

In addition to the platform's distribution capacity, the company's own research and agent products in the performance is obvious. Regardless of the company's studio's own research works or by Tencent agent issued by other products, are in the rankings and revenue to become the industry leader.

NetEase: Self-research as the core Agent to supplement

Compared with Tencent's advantages in the platform, the transformation of the hand-travel netease more advantages lies in its own research and development. This year to launch a few hand tours, including the "Shadow of the Blade" "Dou Sai Tour" "World HD" and so on, are in research and development to show the style of NetEase itself. Through the company's own engine and so on, in all types of homogenization of serious market atmosphere, a rare establishment of their own game style.

Perfect: Self-research core agent temporarily no well-known works

"Magic Treasure", "magical baby", such as by the end of the tour adapted by the hand tour has achieved good results.

In addition to the end of the transition to the hand tour, the company has also achieved the internal split, since the research studio Independent subsidiary.

From the current independent development of the subsidiaries of the works, the internal split does have a positive effect. One of the two subsidiaries of the "Dark Dawn" and "the War of God" have achieved good results.

Swimming: Transplant End tour Laurels

Tour this year's performance, in addition to the second half of the launch of "Tianlong eight 3D" outside, more outside attention or internal adjustment issues.

Starting with Chen Deven's battle polemic, the unrest seems to be the label of 2014 years of swimming. After Wang Yu's dismissal, rumours continued about the large number of layoffs within the company as a result of the adjustment of its superior operating system, and about the 17173 mass layoffs involved. It also allows the outside world to focus on the tour itself than the product.

Giant: ditto

At the end of the year, the giant realized the company's tour of the "Journey" transplant hand tour of the big move. From the hands of the line pointed out that the popularity of the game can also see the expectations of the players. Then the game in the rankings and other aspects of the decline, as well as some of the industry's "journey" to the end of the quality of the tour adapted to challenge, breaking the giant want to Zhangduan in hand to replicate the idea of success.

Grand founder Chen out of the game circle

September 2, the Grand game announcement, Oriental Securities, Haitong Securities and Ningxia in the silver velvet industry from the Grand Interactive purchase 23%, 20%, 15% Class A common stock. November 27, the Grand Interactive will transfer the remaining 18% shares to the China Silver velvet industry and billion Li Shengda investment holding company.

This change is a key step in the privatization of Shanda Games: First of all, the former Mark Chen flyover is no longer a grand game of the controlling shareholder, the latter's outgoing Grand game chairman, exit board; Secondly, the involvement of the Chinese and silver velvet industry, so that the future of Shanda game gradually become clear-return to the domestic a A-share backdoor listing.

Chen Flyover's retirement sparked the industry a sigh. As a former game industry boss, Shanda and Chen Tianqiao has become a Chinese game industry banner, and opened a number of industry precedent, such as this year's most popular pan-entertainment. Many well-known players of the beginning and glory and grand bundle together, but the result is regrettable.

Decided to quit the game of Chen Flyover, determined to work with the former staff to fight a few lawsuits before leaving. From the beginning of the literature net Loli, to the Dragon fan and Qian Mingjun and other people, have encountered a prison of the disaster, has long since left the former CEO Tan has become a grand shirk the responsibility of the object.

At the same time, in a series of capital operation Process, Chen Tianqiao's merchant nature again manifests. In September, the internal speech vowed that "this is not to quit the game, there have been funds hoping for a grand exit, may be emotional, may be full of information, so I almost rebuffed." 2 months later, Chen Tianqiao retired from the board of Directors of the Grand game.

Chen claims grand games like his own kids, but his behavior shows that Shanda is nothing but a cash cow. Interests and love, Chen Tianqiao chose the former, this may be with many love the game of the Grand staff, the ultimate goal of the deep reason.