Sun Hui vice president of Sadie: Data center Evolution and cloud computing application innovation

January 10, 2012, the "Building Cloud computing data center and cloud application innovation" as the theme of the second China IDC industry annual ceremony held in the National Conference Center, a comprehensive interpretation of the data center and cloud computing industry development trend.

Sun Hui, vice president of Sadie, made a speech on the theme of "Data center evolution and cloud Application Innovation", the following is a transcript:

Here, the topic of the report today is the evolution of the next Generation data center and the application Innovation of cloud computing. I would like to make a report on the impact of the entire cloud computing data Center building model.

Report on some of the current implications of cloud computing applications for data center development. Includes three parts. First, the evolution of the current data centre. The second section reports on new areas and trends in cloud computing application innovation. The third part is about the market and industry development proposals.

Let's take a look at the most recent talk about cloud computing, or talking about data centers, the building of application data centers based on cloud computing, and becoming an important trend in the future. Let's take a look at what problems traditional data centers face in the IT supply chain. As you know, our demand for IT business is an unstable, changing demand. The current traditional data center it supply, if we are a part of the deployment ahead, that is, if we need some kind of computing capacity, actually deployment, a little bit ahead. If we advance the deployment, we will have too much initial investment cost. If it investment lags behind the development of the business, it makes the quality of service difficult to meet the needs of the business.

If the deployment of it and the needs of the business match closely, the business requirements are constantly changing, and the trend of multiple, it is difficult to quickly respond. So from this perspective, our traditional data center of it supply, facing the cost, quality and speed of the three major challenges.

So, combined with these challenges, in addition to the supply model, in fact in the traditional data center of the construction and operation of other problems, how to maintain business continuity, so that it quickly meet the needs of business development. Second, in the storage efficiency aspect, because everybody knows, the data quantity is the explosive growth, to the storage efficiency and the space demand, is also relatively big. The size of our data center, the capacity of storage, the need for the entire data center, or the need for cloud storage, are facing great challenges.

In addition, such as intelligent management, disaster backup, the current data center of high energy consumption, how to cloud-oriented application of the new model, how to improve. Therefore, we say, whether it is the current data center of the operation of the construction, or the need for traditional business development, it construction lag and rapid response there are some contradictions.

So, combined with this analysis, we believe that the entire datacenter is being shifted to service-oriented architecture. How to transform the service-oriented business architecture? Because the traditional data center from the previous CS mode to the later distributed mode, until now based on virtualization technology, dynamic scheduling, intelligent management, flexible use, on-demand mode. With the rapid development of business needs, it is necessary to provide more flexible IT support. Similarly, we build our IT infrastructure and resources, which can also cause the complexity of our IT infrastructure to rise. The continuous improvement of complexity requires us to continuously improve the construction mode of IT infrastructure, management concepts, including technical means, including innovation of application mode.

So, based on this trend, we believe that the construction of the entire data center in the future will be four very important characteristics, four very important development trends.

First, the construction of the operation of the model into an integrated approach. In fact, the construction of our traditional data centres generally includes the assessment of needs, including design, civil engineering, and finally the establishment of the system. But now, you see, from 2009 onwards, more and more manufacturers to mention a concept, container data center, integrated solutions, the construction of the model is becoming more and more simplified, is to the user, deployment is very convenient, management is very simple, the sharing of information resources more conducive to the concentration and sharing of data. Includes dynamic management, including some based on the need for efficient business innovation. From the construction of operational dimension of the model, our original overall six steps of the process, slowly fade. It is the delivery of a customer-led integration solution.

The second trend, resources in the IT infrastructure of the data center, is speeding up the cloud, or accelerate the pool, whether it is network resources, storage resources, computing resources, more embodied as and for the integration of users to provide services, as to the user which host, or the use of what kind of environment, for users, are transparent. So, the device in the data center infrastructure, or the cloud of resources. This is consistent with the current trend of virtualization management, integration solutions.

The third trend, which we think is becoming automated, is the management of the entire data center's operational dimension. Because of the traditional people's overall management of the data center, the speed of reflection is difficult to meet the needs of business innovation. Coupled with the increasing complexity of it, the need to rely on management tools and management methods, we see more and more data centers in the emergence of third-party providers, but also more and more data center management software products to provide, such a market is also very active.

So, we see that both in automatic control, including management automation, are presenting this trend. More and more data centers are rendered unattended, or remotely managed.

The fourth trend, is for the data Center for the promotion of energy-saving technology applications, we know that the data center, whether it is computing equipment, storage equipment, or network equipment, are some high energy consumption. The current PUE value of the entire data center in our country is relatively high. Then, the current pressure of the environment or energy, including the pressure of our customers ' own costs, how to effectively reduce the cost of customer operations. We need some new ideas in terms of technical means, or in the purchase of green products.

Combined with the above four trends, we believe that the future based on cloud application of the next generation of data center features, should be presented as a large-scale, more and more small data centers, slowly to the integration of large data centers, centralized mode is very obvious, recently there are many large-scale data center construction projects, only large-scale, In order to effectively reduce costs, to meet the demand for the flexible trend of pay. Second, high-end, how to reduce costs, equipment selection, project determination and so on, better use of some new ideas, new products to meet the business innovation needs.

Third, including intelligence, is what we talk about, how to use intelligent management means to meet the needs of business innovation, reduce operational costs, to provide customers with high-performance services.

In addition, the reduction in energy consumption, including the transformation of our services, because a decade ago, we proposed a concept called hardware softening, software service. Our current application of cloud computing is a reflection of the overall IT application service trend. Based on these understandings, we believe that the next generation of data centers should show the obvious characteristics of the five.

This is the trend for the entire data center application ahead. The following is the survey conducted by Sadie Consultant in November this year, with more than 300 samples, and the current basic information about data center construction. This data center is not just about the telecom operators we're meeting today, but also from telecoms, from the financial industry, including the government industry, to elect 300 samples, and look at the current data center.

We can see that in the current data center, under 500 square meters accounted for a larger proportion, is more than 50%, to 58%. It also proves that the current data center is based on small scale applications and small scale functions. Again, we can see that in our research, we learned that the current data center can meet the needs of its own business, this research, you can see that in the data center has been built inside, 75% of customers said that the data center has been fully completed, as well as 21% of customers reflect the current construction. For the next three years it is possible to expand the proportion of nearly 40%. This means that the current IT infrastructure is also difficult to meet customer development needs.

Another number is in the data center IT investment, 2011 years over 100 billion of the scale, to achieve 18% growth. In other words, we have a strong performance for the network equipment, the purchase of the computing equipment and storage equipment.

This is about the development of the data center market, including the characteristics of the application trend.

The next content, is to introduce the industry is relatively hot topic, is the application of cloud computing innovation. As you know, since 2008, cloud computing in our country, or around the world have been hot, the industry discussed a lot. First of all, the 2010, cloud computing has been rising to the country's strategic emerging industry awareness, to give priority to support. As you can see, the Ministry of Finance and Development Commission issued a text, there are five pilot cities, five cities 15 projects approved 660 million of special funds to support. For example, the equipment for these 15 projects. We see that the central government or the competent industry ministries in the perspective of the hope that through demonstration projects driven by the role of Vitalize, to promote industrial development and application of innovation.

Similarly, we see in the process of construction, we also see that there are more than 20 cities and regions in China, the cloud computing as a local emerging industry development. Regional governments, then, have a high enthusiasm for developing the cloud computing industry.

So, based on the understanding of such a large environment, we believe that the future of cloud computing applications, we are still more optimistic, what is the reason? We think there are three main points of view.

First, the Government and institutions to accelerate the transformation of social management mode. At present, our government and public service departments, for the original based on it e-government, or public service model innovation, need to have new ideas, need to adopt new methods and means. For example, our current social security information is difficult to transfer across the province, medical information is difficult to achieve medical cooperation across hospitals to share. The Ministry of Health vigorously promotes electronic case and health files. Such a new government administration and the provision of public service products require powerful it tools to provide support. So cloud computing provides a good way to achieve this through the sharing of data sets and the pattern of innovative applications. 2nd, Industry and Enterprise. Key industries and enterprises to adopt a new generation of information technology means to promote or call the promotion of the deep integration of the two, improve efficiency and effectiveness. This is also a very large market. We see today's telecoms industry, including innovation in the financial sector, including the energy sector. The informationization of these large-scale industry applications, because the information scale is large enough, the information system complexity is also very high. Then there are some intrinsic needs to adopt the new model. 3rd, the individual and the family, as we all know, our current Internet and mobile Internet, including the application of IoT, will generate a wealth of information resources, coupled with our three-network integration and the next generation of Internet applications, personal and family demand for information consumption and entertainment applications, we need strong it tools, provided as a support. Among them, telecom operators, IDC or broadband network play a very important role.

Therefore, we think that the future of cloud computing applications, will present a relatively rapid growth trend, mainly reflected in three aspects of the impetus.

The following introduction, we are talking about cloud computing, cloud computing for our information construction will have what impact. First of all, the concept of information construction will produce a change, the reason is what, because our traditional information construction, is a business, there is a need to build a system, buy a set of hardware, to build a team of operations, such a model. And such a model, from the economic point of view is not economical, and the cost of operation is higher, and it is difficult to share information and synergy. It is also difficult to be geared towards business innovation and to provide strong support with our it. Therefore, the traditional information system is run by chimney-type and isolated island. And our approach to cloud computing, will reflect the data as the center, because we build cloud computing system on the large-scale data sharing, business synergy, we can build a more intelligent system to meet the needs of business innovation.

In the future, if information is shared on a large scale, it is possible to generate new business, who holds the data in the future, it is possible to grasp the commanding heights of future commercial value, because we all know, Alibaba such enterprises, we in the 2009 survey, we know that Alibaba to do business-to-business and business, after 10 years of development, Deposits a large amount of information about the needs of trading clients. Before 2008, the information was used, they did not think well, is the user consumption habits of information, such as exports to Europe, then European customers like what kind of suit, such as what kind of dishes like the pattern, is in their system to accumulate a lot of historical data. Before 2008, the data were used and they were not fully utilized. After 2009, Alibaba launched its own Aliyun plan, is to dig deep, after a decade of accumulated large number of customer demand information, consumption habits of information, and then value, and then sold to his customers. Because as a go to Taobao, or to Alibaba open shop users, very much want to understand customer demand habits, for this product market where. So once you have the data, it's possible to use the data to develop new business. So the future information system from the application-centric to data-centric. Just like our health data, if we have the basic information of 1.3 billion people's health, we can develop a very good information consulting product based on health and health care.

2nd, based on the evolution of cloud computing Application model, the industry discussed more, we currently have a private cloud, the public cloud industry cloud concept, in terms of medium and long-term development, or tend to the evolution of the public cloud, the pace of evolution of a long time, it takes 5-10 years. Because the nature of cloud computing emphasizes the sharing and collaboration of information resources. We have a private cloud that is limited by the attributes of the industry or by the system that the enterprise itself manages. How to give full play to the inherent characteristics of cloud computing, we need to realize large-scale information sharing, but need to solve the problem of information security, data attribution. In general terms, the current building of private cloud, industry cloud, or corporate cloud, the market is still relatively active. Based on the application of public cloud, or in the period of exploration, mainly in the Internet industry applications more.

But from the long-term evolution trend, we think that the industry public cloud as the main direction of evolution.

Third, we believe that the spatial layout of the infrastructure of cloud computing will be changed greatly. Because we see the current data center infrastructure, mainly distributed in the economically more developed areas, and the reasons for the local economic activity and the demand for information is related. But at the same time, we also see that because of the increasing demand for energy in the data center, the requirement of the land cost, the requirements of the operation and maintenance personnel, the operation cost. We believe that the application of the entire cloud computing can be separated from the infrastructure of information services and information-based services, that is, in the economically developed regions, or closer to the customers, based on the application of cloud computing innovation, to provide high-quality services. But cloud computing infrastructure based on this application is likely to shift to less expensive places. For example, the region where energy is more abundant, the temperature of Xinjiang is lower, the energy is more abundant, the northeast area is completely possible. Because of the way the cloud provides information services and information infrastructure, it is possible to create some new features. In the field of cloud computing application innovation, one is called vertical industry, medical, social security, optical broadcasting and other fields, business convergence has a great share, easier to achieve sharing.

Second, the private cloud of large enterprises, there is a large scale of the enterprise itself, the information system is more complex, there is the need for internal business innovation, the traditional architecture of it challenges, these enterprises, such as China Petroleum, ICBC, are using the new cloud concept to build new IT platforms for business innovation for next-generation applications.

Thirdly, we believe that urban and public services are dominated by regional governments. Urban traffic management, urban public security, Park Service, e-government, etc., take the regional government as the leading, serve the local government, or the local jurisdiction information public service.

In the fourth area, there is the prospect of telecommunications and the Internet, we have just mentioned that the demand for personal and family consumption needs more telecommunications and Internet services, content innovation, and cultural and creative industries, this concept of innovative information consumption, information consumption content, information consumption patterns, To meet these needs.

Combined with the above points, we believe that the current application of cloud computing, there will be a few changes.

First, 2008 has been talking about today's cloud computing, the characteristics of development has changed. 1th, from the original policy guidance to market-driven mainly. Since 2009, 2010 and 2011, we have seen more of the support policies and subsidies, as well as the promotion and demonstrations, of competent ministries and local governments for the industry. In the future, we think that the most fundamental reason for the development of such an industry lies in the demand of the market, and it is very important that we can hold the market demand and provide what the customers can. Therefore, its impetus from the government policy guidance to the market-driven mainly.

2nd, the source of business innovation, from the enterprise point of view, we originally are doing it enterprises, emphasizing the technology how good, products how good. So in the future, we think that the most fundamental source of business innovation is the application of user-oriented, help customers solve what problems, customers will be able to adopt your solutions and products.

3rd, from the focus of competition, from a single application to the construction of the platform to transfer. So everyone knows why Apple is successful? Because Apple is moving from a hardware vendor to a platform based on an intelligent terminal, the app store around Apple, including Third-party developers, including a lot of apps, is based on this platform.

So, Apple is showing rapid growth, and the market is growing very fast through hungry marketing. Since in the consumer domain can be made, I think cloud computing, in industry applications, enterprise applications can also. We see that the current domestic dawn, the tide, more is to sell their products, servers, storage or solutions, now more to build industry clouds or city clouds, why do they have to transform? is from the original sell their products, to build their own platform, through the platform to build, unite upstream and downstream partners, to provide customers with continuous service, to profit, this is the transformation of the business model. So cloud computing will cause the entire IT supply model to be transformed from a single application to a platform. The future who holds the platform, who is likely to occupy the commanding heights of future competition.

This is the idea of applying innovation to cloud computing. The following are some of our suggestions. To all of you here, mainly friends of the business community, we want to pay attention to the current national strategy, strategic emerging strategies and new cloud computing business, 2nd, combined with their own industry experience accumulation, innovative business model. 3rd, more use of the resources of the industry to expand multi-level marketing to meet the needs of business development. Fourth, because the entire it to service transition trend is very obvious, we provide a single product at the same time, see if it is possible around our one product, or a certain demand, to provide an integrated solution, can be a manufacturer's offer, can also be a joint upstream and downstream partners to provide, To meet the needs of the market.

I am from the Cloud Computing Special Committee, also relies on Sadie consultant to do a lot of research, in 2011, we should be launched eight consecutive in the cloud computing industry new research content, including infrastructure transfer trends, including the application of demonstration project strategy, including the market, including some of the enterprise cloud structure, We also hope to use the power of the IPCC to promote the development of our domestic cloud computing industry and applications. My report here, thank you!

(Responsible editor: Lu Guang)